Bangalore votes Soldiers as professionals with the best fusion of five core values
Narasimha Raju
core values along with Malaika Arora Khan and Radhika Pandit and
‘Gillette salutes the Soldier’ with special solider range
~Soldiers emerge as the most attractive men among professionals like
Lawyers, Bollywood actors, IAS Officers and Corporate Executives
epitomizing the best fusion of 5 core values of Confidence, Courage,
Integrity, Camaraderie and Grooming ~
• Gillette unveils special of soldier range, encouraging citizens to
showcase the values of camaraderie and grooming
• Gillette announces partnership with Sainik Welfare Organizations and
will donate a percentage of sales towards the welfare of soldiers &
their families
Bengaluru, November 28, 2011: In a nation-wide survey conducted by
Nielsen India, Bangalore men and women uniformly declared Soldiers as
the profession which best embodies the fusion of values of Confidence,
Courage, Integrity, Camaraderie and Grooming. Soldiers emerged as the
winner over other professions like Corporate, IAS Officers, Lawyers as
well as Bollywood actors with the perfect balance of these values.
Some of the key survey revelations included:
• 99% women in Bangalore feel that their partner looks manlier after a
clean shave
• 88% women and 98% men in Bangalore feel that the 5 qualities of a
soldier – courage, confidence, camaraderie, grooming and integrity
will make them/their partner a better person
• 87% men and 86% women in Bangalore feel that soldier values in
regular citizens will make our country a better place
• 74% men and 79 % women in Bangalore feel that it is important to
have the quality of grooming
• 78% men and 77% women in Bangalore feel that men with soldier
values have better prospects of being chosen as a groom for your
daughter/sister
• 72% women in Bangalore feel that men with the fusion of 5 soldier
values have better prospects of being chosen as a groom
Earlier this month, Gorgeous Bollywood divas Lisa Haydon and Neha
Dhupia came together to kick start ‘Gillette Men Wanted’ in
conjunction with the national survey, to hunt for the profession which
best exhibits the five core values. They also encouraged consumers to
vote for the professions that are a perfect blend of the 5 values.
Further to this nationwide hunt, Soldiers emerged as the winner by a
huge majority. In keeping with the spirit of the best a man can get,
Gillette salutes the Soldier winners chosen by Indians by unveiling a
new range of specially designed soldier packs. Through this campaign,
Gillette India will help generate funds for the welfare of soldiers &
their families and will channelize the resources via a well-known NGO
‘Sainik Welfare Organization’.
Sainik Welfare Organization-India is a social service organization
with the sole objective of serving two segments of central government
uniformed personnel, the Serving and the Retired who shares the right
to a decent standard of living together within the same community
after retirement from active service. The funds will be used towards
supporting soldiers in need, covering the below:
• Retired Soldiers
• Injured/Deceased Soldiers
• Families of soldiers who are in need
Actress Malaika Arora Khan, leading Bollywood actress said, “I am
extremely proud to be a part of the ‘Gillette Salutes the Soldier in
you’ campaign. I am a big fan of men in uniform and believe that there
is a soldier in each one of us. In fact, along with 86% women in
Bangalore feel that soldier values in regular citizens will make our
country a better place. Soldiers have always stood up for us during
our time of need and I believe that this is an excellent platform for
us to do our part by imbibing the values of Confidence, Courage,
Integrity, Camaraderie and Grooming.”
Actress Radhika Pandit said, “It is a known fact that women are
extremely selective while choosing the right partner. Along with 88%
of women in Bangalore I strongly believe that my perfect man would be
someone who has in him the qualities of Confidence, Courage,
Integrity, Camaraderie and Grooming. Men need to pay more attention to
their grooming because a well-groomed look enhances a man’s
personality and makes him even more attractive in the eyes of a woman.
Even my fellow Bangaloreans agree with me as 78% men and 77% women
feel that men with soldier values have better prospects of being
chosen as a groom for their daughter/sister.”
Speaking on this occasion, Sharat Verma, Marketing Manager, Gillette
India Limited, said, “We at Gillette India are extremely proud to
felicitate and applaud the heroes of our nation. Gillette recognizes
that the values of a soldier are present in each and every citizen and
we urge citizens to imbibe the values of the soldier more strongly so
as to be the Best a Man Can Get. With the new soldier product packs,
we empower the common man to make an effortless contribution and stand
up and salute these soldier values through the simple act of buying
the special range of Gillette products to showcase the values of both
grooming and camaraderie and salute the soldier.”
Also speaking on this occasion Colonel Rakesh Rana, Kirti Chakra,
Chairman SWO-India, Sainik Welfare Organisation, said, “We at Sainik
Welfare Organisation are extremely delighted to be associated with
Gillette and feel honored to be Gillette’s partner to this unique
initiative ‘Gillette salutes the Soldier’. This initiative is a
conscious effort taken to benefit the lives of the real heroes of our
nation, the soldiers who have devoted their lives to serve our
country. This endeavor will go a long way in reaching out to the
families and soldiers who are in need.”
The Nielsen survey findings brought to light some interesting facts
about importance of possessing the 5 core values.
• 87% women feel that a soldier possesses courage
• 85% men feel that a soldier possesses courage
• 88% women feel that a soldier possesses integrity
• 86% men feel that a soldier possesses integrity
• 87% women feel that a soldier possesses confidence
• 80% men feel that a soldier possesses confidence
• 78% women feel that soldier is the most groomed profession
• 78% men feel that a soldier is the most groomed profession
• 89% women feel that it’s very important for their man to have camaraderie
• 87% men feel that it’s very important for a man to have camaraderie
• 95% men says that imbibing the qualities (values) of the soldier
will make them a better person
• 91% women say that their partner would become a better person if
they imbibe the qualities(values) of the soldier
• 92% people say that imbibing soldier’s values will make the country
a better place
• 71% women are more likely to go on a date with a guy who imbibes all
the 5 values
*Gillette India Limited claim based on research conducted by Nielsen,
in Jan 2011, amongst 611 respondents
Gillette India’s facebook page: https://www.facebook.com/GilletteIndia
