Samsung Embarks on a new retail initiative for its Smartphones and tablets in Bangalore
Narasimha Raju
Embarks on a new retail initiative for its Smartphones and tablets
Bangalore, November 11, 2011: Samsung Electronics Co., Ltd, a leading
global mobile phone provider, today announced the expansion of its
mobile phone retail network in Bangalore by setting up seven Samsung
Smartphone Cafes across the city of Bangalore. Located across the
premium locations of Rajajinagar, Malleshwaram, BEL Road, Yehlanka,
Koramanagla, Kamanahalli and Vijanagar, the Smartphone Cafes were
inaugurated by Ranjit Yadav, Country Head, Mobile & IT, Samsung India.
The Samsung Smartphone Café represents a new format in mobile phone
retailing initiated by the Company wherein its provides an interactive
experience for the consumers looking to buy its Smartphones , tablets
and portable PCs. At the Smartphone Cafes , the Company has set up an
exciting display of its smart mobile devices and has on hand trained
demonstrators for explaining the product features to the consumers.
While inaugurating the Company’s new Smartphone Café at Malleshwaram ,
stated Mr Ranjit Yadav , “These new Samsung Smartphone Cafés are a
part of our endeavor to give consumers a richer, more interactive
experience when they come out to buy Samsung Smart Mobile devices like
the Samsung Galaxy Note , Smartphones and tablets at these stores. The
consumers visiting these stores can get a better idea of not just the
Samsung Smart mobile devices but also of the technological features
that truly differentiate these devices. Based on the very positive
response we have received from consumers in other markets, we will
soon be setting up two more Smartphone Cafe in Karnataka .”
The highlight of the Samsung Mobile devices on display at the
Smartphone Cafe is Samsung’s Flagship model, the revolutionary Galaxy
Note. Developed based on extensive consumer research, Galaxy Note
seeks to open a new category in the mobile industry. With the world’s
first and largest 5.3” HD Super AMOLED display, the Galaxy Note
provides an immersive and best in class viewing experience while
ensuring smartphone portability and on-the-go usability. Additionally,
an advanced pen-input technology, Smart Pen, allows users to sketch,
write, create and share more than ever before from one device. Samsung
has included the S Planner, a smart professional planning tool in the
Galaxy Note that makes full use of the device’s large screen and
advanced user-interface. The management planner integrates the phone’s
To-Do tool and schedule application, allowing simple drag and drop
functionality between the two apps; control and navigation is
intuitive, helping users to comprehensively organize their busy lives.
The Galaxy Note has other advanced features such as superior
handwriting recognition allows ideas to be freely captured and shared
with other devices without the need to perform any additional
digitization; handwritten text is accurately converted into digital
characters. Furthermore, Galaxy Note’s 1.4GHz dual-core processor
ensures the device is incredibly fast and a smooth user interface
ensures seamless usability. Based on its unique combination of
connected and creative freedom, Samsung Galaxy Note redefines and
enhances the mobile communication by offering a more advanced,
productive and creative user experience than ever before. The Galaxy
Note is priced at Rs 34,990/-.
Samsung’s rich portfolio of Smartphones comprises of the Company’s
bada , android and windows based Smartphones priced between Rs.
6,590/- to Rs.34,990/-.Samsung Smartphone Cafes complement the
company’s existing mobile retail network comprising of Samsung Mobile
Privileged Partners, Samsung Plazas, large format retail stores as
well as multi brand outlets.
