Olay Regenerist Launch press release
Narasimha Raju
Regenerist in India
Brings Olay’s Premium Anti-ageing Skin Care Range to India
• Olay Regenerist; Olay’s internationally most awarded premium anti
ageing solution is now available in India!
• Olay Regenerist revolutionizes anti-ageing skin care – it’s
exclusive amino-peptide complex which helps women achieve dramatically
younger looking skin without clinical skin treatments*
Bangalore, 02 November, 2011: Challenger of What’s Possible, Madhuri
Dixit launched Olay Regenerist, Olay’s premium skin care range in
India. Madhuri Dixit is the official brand ambassador and the face of
the Olay Regenerist range in India and unveiled the premium range from
Olay in Mumbai. Olay Regenerist – Olay’s premium anti-ageing skin care
range- has been recommended and awarded by beauty magazines around the
world, and now makes its way to India.
With its breakthrough anti-ageing technology, the new Olay Regenerist
has an exclusive amino-peptide complex which helps women achieve
dramatically younger looking skin without clinical skin treatments*.
Wrinkles, frown lines and sagging skin may be part and parcel of
ageing but it’s not the end of the road for women seeking
ever-youthful looks.
Challenger of What’s Possible, Madhuri Dixit added, “Being a doctor’s
wife, I understand the importance of treating skin at the cellular
level. This is why I am especially excited about Olay Regenerist
finally coming to India. Of course, as a brand, Olay’s
Challenge-What’s-Possible philosophy resonates with my own beliefs and
my approach to life, work and all that surrounds me! I urge women to
challenge what’s possible for their skin and use Olay Regenerist to
get dramatic results on their skin without having to go through
drastic measures”
At the launch, Madhuri explained the process of cellular regeneration
fostered by amino-peptide complex which is the main ingredient in Olay
Regenerist’s range. She also highlighted the fact that it is one of
the simplest & most effective ways of acquiring younger looking skin
without going through clinical procedures*. She is proud to be
associated with a brand that has been loved by women world over. Olay
Regenerist is Olay’s most awarded range, having won recommendations
and awards from many international beauty and lifestyle magazines.
Commenting on the launch of Olay Regenerist, Sonali Dhawan, Head, P&G
Beauty said, “P&G is proud to bring its premium anti ageing boutique
to India. The wait is finally over; it is here for women who want
dramatic results but who do not believe in invasive clinical skin
treatments. The amino peptide complex has been historically used for
cell regeneration giving you dramatic results without drastic measures
.The startling numbers of women that have joined our product waiting
list before we’ve launched has only proved it is one of the most
awaited products. There are over 11,400 women already on the waiting
list for Olay Regenerist in India.”
