Leading Canadian university to launch new social media campaign in India
Narasimha Raju
Bangalore 15th November 2011:To coincide with British Columbia Premier
Christy Clark’s visit to India and the official opening of the
Thompson Rivers University office in the Bangalore, TRU is excited to
announce the launch of its 2011–2012 social media campaign for India.
This campaign is an innovative recruitment strategy that allows Indian
students to network with each other both before and after coming to
Canada.
Premier Clark will attend as will Dr. Alan Shaver, the President of
Thompson Rivers University, and other members of the TRU executive.
TRU’s innovative campaign will raise awareness of study opportunities
in British Columbia, Canada’s westernmost province. More specifically,
it will demonstrate what Thompson Rivers University has to offer
students from India wishing to pursue their education in Canada. The
campaign incorporates cutting edge marketing tools such as an
interactive e-brochure, an e-shot campaign, and a comprehensive
Facebook campaign, and aims to reach millions of prospective students
in India. The students themselves play an important role in this
social media strategy. By communicating with each other they can pose
and answer questions, share opinions, and get information in a very
transparent and authentic manner.
Thompson Rivers University recognizes the exemplary quality of
students in India seeking higher educations overseas. However, many
students do not have direct access to institutions of higher learning
abroad, and are faced with a major challenge in selecting the
university that best suits their needs. By establishing a strong
presence in India through local offices and now an integrated online
campaign, Thompson Rivers University hopes to help bridge the gap for
such students and provide them with improved access to information on
study in Canada.
The campaign launch event will also highlight Premier Clarks’ focus on
business relations between India and BC.
Thompson Rivers University is a leader in International Education in
Canada and is located in the beautiful interior of British Columbia,
Canada. We are proud to offer a unique blend of academic, trades &
technology and distance learning options.
Fast facts for TRU:
Public, government-accredited university, based in Kamloops, British
Columbia, Canada – a 45-minute flight from Vancouver
12,000 students, 1,600 international students from nearly 85 countries
Great learning environment, active lifestyle, safe community
Small class size, high level, personalized teaching, advising and support
High rating on student satisfaction surveys
Over 100 graduate and undergraduate full-time programs
Available courses include: MBA, Med, MSc, 4-year undergraduate
courses in Science, Nursing, Health Science, Computer Science,
Business Management, Tourism, Education, Arts, Fine Arts and
Journalism, Post Graduate and Undergraduate Diplomas in Business
Studies, Tourism and Hospitality, Law, Computer Science, and many
more.
For more information on TRU and its programs and services for
international students, please visitwww.truworld.ca.