The film debuted in the US on February 12, 2010 with $52.4 million its opening weekend, grabbing the number 1 spot over the holiday that shares its name.[4] The film ousted two other high-profile openings; 20th Century Fox's action fantasy Percy Jackson & the Olympians: The Lightning Thief, which debuted at number 2 with $31.1 million over three days, and Universal's werewolf film The Wolfman, with $30.6 million.[5] It is currently the third-highest opening weekend in February, and the second highest-grossing President's Day weekend film.[6]
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Initially, it was about having one valentine throughout the year and possibly becoming betrothed. But it evolved in the 19th century, sparking questions about the sincerity of exchanging pre-printed cards and the sanity of spending exorbitant amounts of money on them.
Valentine's Day (February 14th): Rather than the catch-all holiday it is in the rest of the world, on Valentine's Day in Korea women give chocolate to men as a sign of affection. Traditionally, men that receive these gifts will give a gift in return the following month on White Day. This has been changing in recent years, as retailers have begun targeting Men and Women on both days. As such, the day is a couples day, rather than a generally observed holiday as it is in countries like the United States. Many convenience stores set up large displays out in front of their shops, with a heavy focus on chocolate and chocolate candies like Ferrero Rocher, Twix and Chupa Chups. These shops remain up from roughly the week before Valentine's Day to the week after White Day. Similarly, many advertisers capitalize on the two days to anchor their early season sales of jewelry, sweets, lingerie and other sentimental gifts.
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