Glance at the masthead of this blog and you'll know something's up. Our new graphic identity is only the most obvious of the changes we've made in SketchUp 8 M4. It's unusual for us to do four maintenance releases between major versions, but then, it's been a bit of an unusual year, hasn't it?
Our move to Trimble gave us an opportunity (and an imperative) to finally build a proper graphic identity for SketchUp. In many ways, this was one of my favorite short-term benefits of the acquisition; it always irked me that our tool, which is so good at making pictures, had a logo that consisted of its name typed out in a particular font. Blech.
This kind of logo is known as a logotype or wordmark, meaning that there's no symbol attached to the word; the word is the logo. The trouble with using a logotype for a piece of software is that, most of the time, individual programs on your computer are represented by application icons that live on your desktop or in a strip along the bottom of your screen. SketchUp's icons have looked like this over the years:
As we kicked off our new branding effort in June, we were determined to kill two birds with one stone: We would design a symbol (some people call it a "mark") that would do double duty as our product icon.
For the mark/icon itself, we were looking for a form that communicated a number of things. Less important were notions of informality and simplicity, though we obviously didn't want our symbol to convey stodginess or head-banging complexity. We focused on the notions of three-dimensionality, dynamism (movement) and perspective.
We decided it was best to stick to a single color. But which one? SketchUp's hue has shifted slightly over the years, but it's always been a flavor of red. As we looked at ruby and garnet, crimson and cadmium, burgundy and brick, we kept coming back to a desire for SketchUp's red to be as simple and positive as the rest of our brand. Our choice, Pantone 1795, is saturated, definitely not brown or purple, and stop-sign-visible at a thousand paces. I cheer up whenever I see it.
We chose a typeface called Whitney for the word "SketchUp". On the Comic Sans-to-Baskerville continuum of font gravitas, Whitney is friendly, professional and clean. Just like us, we think. To uniquify things a bit, we tweaked the ascenders and descenders to match the angles in our symbol. Setting them next to each other, we have the makings of the world's greatest t-shirt:
For the rest of the SketchUp Pro family of applications, we derived icons from the SketchUp symbol. LayOut is represented by an orthographic top view of the stair-step shape. Style Builder is an outline of the mark, rendered with stylized edges. All three icons are SketchUp Red, which ties them together and sets them apart.
Why can't you guys come up with something nice, catchy! As you yourselves admit, the logos get worse by the time, and this one, in my opinion, is another brick in the wall! Do you think it's possible to come up with something better?
As others have mentioned, please make a native linux version if you really want to shake up the market. Schools, training centres, makerspaces and fablabs are centres of change which are all moving towards open source O/S's like Ubuntu, using opensource tools like Inkscape and Blender to fulfill their creative needs.
As they are about to be pivotal in the next "industrial" revolution Sketchup should be there too, being integral in that change.
I'm not a fan of the new logo.
1. lose the red, Trimble blue is better, it's easier on the eyes and has a more frienly feel to it.
2. could have been more representative of Su if the logo was shaded and/or had the edge lines
3 Keep the new logo but give us a few versions to choose from.
I liked the old one more... way more. this looks like from 90s :)
Why don't you guys simply create a logo contest or at least let your users to vote or choose from more options? We would be pleased to help you.
I think SketchUp can do much better, whatever it is Trimble or Google.
I like the new icons. Too often I see icons that are not symbols but simply illustrations. Because todays screens make it possible to have a realistic icon doesn't make it more easily distinguishable than a stylized one. This new one stands out in my start menu. Good job on the logo text also.
This is great! As a brand strategist, I can relate to the insane process it takes to end up with something simple and effective. There is a lot of seagulling before and after. I like it. The new logo, not seagulling.
I agree with Olay... quit f'n around and fix the bugs... and while you're at it make some of the plugins native to SU. All of the architects I've tutored have no clue that SU can draw a curve... let alone a complex organic structure. Incorporate plugin only scripts into native SU (artisan, BZ, ferrari, set center, angular dimension; roof, frame, and door/window tools; profile builder, chamfer and rounding tools, all possible geometic shapes, layer manager, better and more common building materials). Also none of the architects I've dealt with have a clue that SU will draw in 2D (the antiquated sheeat they were taught by a certain overpriced software that dominated the market for 25 years. I love SU... and I'd love to see architects, designers, and engineers happily forking out for SU pro... but I know that such people are too busy to find these plugins and menu options... so I'm asking that you peeps make SU the world standard by doing all these things the rest of us expect every new version release... when instead you give us a new logo... love you guys, but I haven't seen much difference since google bought SU.
I am a freelance graphical designer and I really like the new logo. For me it is without a doubt an improvement.
I love sketchup. I can even say that since I discovered it, it became an important part of my life. So when the program that I love so much gets better looks, I am happy. The only thing is, as much as I like design, I am realistic and I know it is not the core of the matter, it is only the shell. I wanted to know what was in the release notes and I found almost nothing. To be honnest, I wouldn't care if Sketchup would look as ugly as Windows 95, as long as it is a damn good program, and more important, as long as it continues to improve.
I have always been in love with the pencil and house icon. Logo or no logo, please find an excuse to keep using it. As for the new logo... our love for the product and the people behind it make it bearable.
This comment is about the M4 release, as opposed to the logo, which is good, but I will miss the old one. The update for Mac retina display is very flawed. I work on a mac with retina display and the new version displays edges at ONE PIXEL WIDE, just like classic SketchUp. But the whole point of the retina display is that individual pixels are TOO SMALL TO SEE with the naked eye. This is not the point of the retina display. (I am regretting buying this computer more every day.) Also the inferencing indicators such as the cyan dot for "center along a path" etc are also too small to quickly pick up. After 15 minutes I have a headache. Please fix this ASAP. will have to go back to SU 7 until you do. Please help. Please.
Tommy,
Thanks for the workaround. It basically makes it look like it did before, which is fine. It's just too bad that the retina support implementation isn't more graceful. One of the nice things about the display is that it has the potential to make non-anti-aliased splines like Sketchup's look almost like the smoothed splines of programs like Alias or Solidworks. Hopefully version 9 will sort it out.