Dil Maange More!!! is the story of Nikhil Mathur's quest for true love. His passions are his town Samarpur, a small hill station in Uttarakhand and football. He is desperate to fall in love with one woman but ends up with three women in his arms ready to swear undying love for him.
He is first shown in love with Neha, his girlfriend of four years. Neha, an ambitious girl, leaves their town to go to Mumbai to become a flight attendant. Nikhil follows her to bring her back. In a Railway Station in Mumbai, Nikhil bumps into Shagun, a dominant, combative girl. She instantly shows her disliking towards him. Though the two part ways, fate has something else in store for them, as he starts living above Shagun's house. Shagun always argues with him whenever they meet. On the other hand, he is on good terms with her mother Kavita. He also gets to know that Shagun's father left them when she was 12 because of which she doesn't trust anyone and puts a strong facade, though she is really soft on the inside. Nikhil continuously tries to convince Neha to return; he does not succeed. He lands a job in a music store, which is run by A.R. Rehman (a parody of A.R. Rahman), exactly opposite the institute where Neha is training. There, he meets coworker Sarah. Nikhil keeps trying to convince Neha but only gets rejection. In the end, on her first flight day, she breaks up with him. Dejected, he decides to return to Samarpur. Sarah, having heard about Samarpur from Nikhil, requests to accompany him. He agrees.
At Samarpur, Nikhil finds Sarah to be totally opposite of Neha. His mother likes her too and he is relieved to know that Sarah is in love with Samarpur and won't have any problem in settling there. Convinced that she also has some feelings for him, he decides to talk to Sarah about it. But suddenly, Sarah demands to leave Samarpur for some reason and promises to call him once she reaches Mumbai. But Nikhil never receives the call.
He comes back to Mumbai to find Sarah. However, he gets to know that Sarah already has a boyfriend and she did everything to make him jealous, thinking that he is cheating on her, which disheartens Nikhil. He decides to finally leave Mumbai for good this time. He goes to say goodbye to Shagun's mother. There, he reads Shagun's computer diary and learns that she is actually in love with him. He couldn't take another heartache and decides to leave. Learning that Nikhil is leaving for ever, Shagun runs to the Railway Station and finds Nikhil sitting on a bench. Fate seems to be playing again, Nikhil's train didn't arrive that day. He decides to take one more chance and proposes to Shagun and she accepts, but things turn as Neha returns, wanting him back. When Shagun sees Neha hugging Nikhil, she leaves fuming in anger, believing him to be cheater just like her father. Nikhil tells Neha to leave him alone as he is in love with Shagun. Kavita (Shagun's mother) requests Shagun to talk to Nikhil for one last time and listen his side of story as well. A.R. Rehman believing Sarah to be the reason of Nikhil's agony tries to fix him up with Sarah, who has apparently returned after realizing that her boyfriend was a fraud. She hugs him and again, Shagun, who has come to talk to Nikhil, sees them and goes berserk.
After hearing the whole story from Nikhil, A.R. Rehman arranges a party at a yacht; all the girls attend. They argue, and all three fall in the water. Nikhil quickly goes to help but only saves Shagun, who doesn't know how to swim. Meanwhile, Nikhil, thinking that he has lost Shagun forever, returns to Samarpur. Shagun finally realizes that Nikhil really loves her and follows him to Samarpur, where the two decide to live there happily ever after. As Shagun is confessing her love, we see Neha, Sarah, and A.R. Rehman saying that their plan was successful, implying that everything was just an act to get Nikhil and Shagun together.
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In the post-covid scenario, consumers prefer more value and are shifting increasingly to bigger packs in most categories. From soaps to shampoos, packaged atta to processed foods and from biscuits to beverages. Bigger packs aka family packs now account for 75% of total sales at Big Bazaar and Food Bazaar outlets, up from 57% a year and half back. Same is the story in other modern retail outlets as well.
Consumer Behaviour professor Brian Wansik conducted an experiment in a Chicago theatre in which movie goers were given a free bucket of popcorn. Half the movie goers received a big bucket and half received a medium-sized one. But there was one thing common between the two groups. The popcorn they were given was five days old and hence very stale. It even squeaked when eaten!
Wansik made people sit down to a large bowl of tomato soup and were told to drink it as much as they wanted. Unbeknownst to them, the soup bowls were designed to refill themselves with empty bottoms connected to machinery beneath the table. No matter how much they consumed, they could never empty the bowl. Many kept drinking the soup without realizing they were consuming a lot of it. They would have been in a real soup if Wansik had not ended the experiment!
The times are changing and so is the customer. The culprits are technology and the Internet. Thanks to them, things are changing at breakneck speed for marketers as the Internet and the technological revolution has made the consumer want more and more and there seems to be no stopping.
The consumer wants everything now and if you want his loyalty, you need to cope up with his demands. Take for example the purchase behavior of customers. Gone are the days when he would wait for the shop to open and buy. Today, he wants to buy whenever he pleases (thanks to e-commerce) and add to that the fact that he wants his shopping delivered at the soonest. While shopping online, a delivery period of two to three days was acceptable some time back. Now, he wants same-day-delivery. Soon, he would want everything delivered at his doorstep as fast as a pizza.
As a consequence, the whole environment is changing. A marketer needs to look beyond his marketing campaigns and promotions and focus more on the very tech-savvy consumer and his overall experience vis--vis the brand. Be it the online visit experience, the in-store shopping experience, the purchase experience and even the post-purchase experience, he needs to understand the big data, its analysis, interpret the results wisely and make the required changes to help improve these experiences.
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In a celebration of its 125th birthday in India, Pepsi has paid homage to its past by revisitng its popular slogan, 'Yeh dil maange more' (this heart demands more). As the beverage brand commemorates over a century of its existence in the country, it launched its all-new campaign with the slogan, featuring its brand ambassador and actor, Ranveer Singh, while also unveiling its new global branding in India.
The advertising slogan which was coined for a Pepsi TVC by JWT nearly 25 years ago in 1998 sought to establish the brand's strong connect with the youth. Needless to say, the catchphrase became a runaway success, with the brand rolling out campaigns using the phrase through the years that featured prominent sports and film personalities such as Sachin Tendulkar, Shahrukh Khan and Amitabh Bachchan, most of them directed by veteran ad film director Prahlad Kakkar.
The video opens with the actor expressing his thoughts on the universal conflict between personal passions and societal expectations, wherein the world exhorts one to be grounded while the heart urges one to shoot for the stars by defying societal norms and revelling in their passion, spirit, and uniqueness. Life and society may throw curveballs, but the film dares the youth to drown out the noise of the world and follow the voice of their hearts.
The financial institution will distribute cigarette box lookalikes with creative designs in high-traffic smoking areas such as corporate offices, malls, and major thoroughfares to prompt consumers to make wiser investment choices in themselves.
Vidhu Vinod Chopra's latest film '12th Fail' starring Vikrant Massey and Medha Shankr has been receiving love and appreciation from all quarters, with some calling it the best film of 2023. Notably, the movie is inspired by the life story of IPS officer Manoj Kumar Sharma and his wife IRS officer Shraddha Joshi. Recently, Mahindra Group Chairman Anand Mahindra watched the movie and was left impressed by it. He said, "If you see only ONE film this year, make it this one."
In a long post on X, formerly Twitter, the industrialist explained the reasons for his appreciation towards the movie. "Plot: This story is based on real-life heroes of the country. Not just the protagonist, but the millions of youth, hungry for success, who struggle against extraordinary odds to pass what is arguably one of the most competitive exams in the world," he said.
Secondly, he said that Vidhu Vinod Chopra did a brilliant job of selecting the actors and suggested that Mr Massey's performance deserves a National Film Award. Acting: @VidhuChopraa does a brilliant job of the casting. Each character is credible in the role & they turn in gritty, passionate performances. But @VikrantMassey delivers a bravura performance that merits a National Film Award. He was not just acting out the character's life, he was living it," he continued.
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