“NASA lost its ability to launch humans from US soil when the space shuttle retired,” read a starry-eyed subhead under “Companies in the Cosmos,” a special section of the Washington Post (9/11/18) dedicated to the business of outer space. “Now, companies and billionaire entrepreneurs are defining a new space age.”
“The birthplace of America’s Space Age fell into decay once the shuttle retired,” another Post article (5/16/19) declared. “Now it’s bouncing back, fueled by private industry.”
Therein lies the premise of the Post’s general coverage of space exploration: Businesses can, must and will shepherd the future of the US’s space-exploration program. By parroting the propaganda of an emergent class of “space capitalists,” the Post extols the virtues of the private sector, its repackaged press releases masquerading as inspirational musings on American scientific progress.
Peppered throughout “Companies in the Cosmos” was a series of paeans to spaceflight firms: Boeing, Elon Musk’s SpaceX, Richard Branson’s Virgin Galactic and Blue Origin. The last of those four, aptly, is owned by Jeff Bezos, the founder of Amazon and owner, since 2013, of the Washington Post. (The Post consistently discloses Bezos’ ownership in articles related to him, though not when the paper discusses the space business more generally.)
The Post couched these profiles in lofty Kennedy-era bromides about human advancement. Shortly after Bezos peddled a Blue Origin Moon lander earlier this month, his newspaper (5/9/19) exulted in his presentation:
He made an emotional case for humanity to expand out into the cosmos, a passion he has held since he was a child and has called the most important work he is doing today.
A profile on Chris Ferguson (7/24/18), a test pilot for Boeing commercial spacecraft, asserted that Boeing seeks to make space “more accessible to civilians,” while a similar proclamation (8/14/18) was made for SpaceX, which allegedly seeks to “make space accessible to large numbers of people.”
The “accessibility” narrative translates to the lucrative prospect of space tourism—which the Postdepicts as an unstoppable innovation. In 2017, the Post (12/15/17) published Blue Origin’s “released footage” from inside a Texas crew capsule it planned to use to launch tourists into space. Last summer, the Post (8/14/18) invited readers to take an “inside view” of a SpaceX rocket factory intended to send private citizens into space; whimsically, the paper likened it to Willy Wonka’s factory, touting its “sleek” spacesuits and the enthusiasm of NASA astronauts “decked out in matching SpaceX T-shirts."