"As a black hip-hop fan, gazing across the landscape of corporate America can be disorienting.
In the 1990s, juggernaut brands like Sprite and Tommy Hilfiger used rappers Q-Tip and Spinderella to boost sales. Through the 2000s, outlets like Urban Outfitters peddled rap iconography from “Ghettopoly” to bamboo earrings. And last year, as hip-hop surpassed rock as the most popular American music genre, even bougie brands like Tiffany profited off the art. Where does one draw the line between where cultural appreciation ends and cultural appropriation begins?
Yea, and I don’t have to go to Hollywood
’Cause Hollywood come through my neighborhood with cameras on
I really think they’re stealing from us like a sample song
Stealing from us. Wayne’s words cut to the core of how corporations harvest black culture, black lyrics, and black bodies. So often, the sensation of theft occurs because the communities—and sometimes even the artists—receive so little in return for what they contribute to these corporations. It’s an old refrain, remastered for the hip-hop era by companies like Sweetgreen. Because while it’s abundantly clear that the restaurant values rappers like Big Pun and Cardi B as a tool for selling its products, it does not appear to see their black and brown Bronx neighborhoods as sites for that business."
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"A hot griddle sizzles over the fire as a young man swiftly pours the batter and spreads it out in one smooth swirl. Next, he sprinkles a mix of sliced onions, beetroot and a potato mix and pours a copious amount of oil. A few flips later, the batter emerges on a dented steel plate as a glorious golden dosa.
On another cart, a man dunks small discs of dough into smoking oil. The puffed-up discs emerge as crisp puris . They later rest in a large platter from where they are served on a plate with a spicy potato curry and a large syrupy jalebi.
Meanwhile, tea boils on a stove at a nearby shack, idlis steam in a large steamer and rasgullas rest in a container. Men, women and children hover between the carts, plates in hand and a smile on their face. Welcome to a typical morning in Jamshedpur, a town that lives to eat."
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