"It is 1992, and three young men in a boy band are performing in a live television talent contest. The sound is new: Korean lyrics, Euro pop, African American hip-hop and rap. They dance in sync. The studio audience goes wild. The judges in their prim suits are less impressed. They reveal their scorecards. The band gets the lowest mark of the night, and is voted off the show
The judges couldn't have got it more wrong.
In the next few days the song I Know climbs to the top of the charts, and stays there for a record-smashing 17 weeks. That night the group, Seo Taeji and Boys, ignites a revolution. Korean pop or K-pop was born.
K-pop is now a multi-billion-dollar industry. Bands like BTS and Blackpink are selling out in the US, UK and international stadiums within minutes. BTS is second only to Drake in international music sales. How did K-pop conquer the world? It’s a story with several parts."