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[Hilma Kolin]

There are no two ways about it: Netflix has had a tough year but is still absolutely dominating the streaming video market. According to the Q2 2022 figures, Netflix now has approximately 220 million global paid memberships, and remains the largest premium video on-demand service in the world.

For perspective, Netflix competitor Hulu ended Q2 of 2022 with 45.6 million subscribers in total. While researching the use of VPNs to securely access Netflix, we struggled to find a really comprehensive source of Netflix statistics, facts, and figures so decided to compile our own.

Initially, Netflix only received $2 million in venture capital funding during its Series A funding round from Reed Hastings. Just three years later, during its Series E funding round, it only raised $50 million with three backers.

Now the company is raking in almost $8 billion per year (2022), with estimated operating profits of $5.9 billion. These are impressive figures, however, it is worth noting that the expansion of Netflix is now slowing with the company beginning to lose customers en-masse to its rivals.

The company began offering a subscription-based DVD-by-mail service in 1999. In 2000, Netflix began using a combination of collected big data and analytics tools to recommend videos for users to rent.

After reaching 4 million subscribers in 2004, and realizing the potential higher-bandwidth internet could provide, Netflix launched online video streaming in 2007 alongside its dominant DVD-by-mail option.

Netflix officially branched out to international markets in 2010 with its Canadian launch. 2011 marked a major year for Netflix as the streaming service dove further into the international market, launching in Latin America and the Caribbean. Netflix finally migrated to Europe in 2012, officially becoming available in the UK, Ireland, and Nordic countries.

Netflix continued its march across the globe in 2015, finally launching its service in Australia, New Zealand, Japan, and other locations. As of 2022, Netflix is available worldwide except for a select few countries.

Even as Netflix was available worldwide, the company began to aggressively crack down on region hoppers. On February 29, 2016, reports began rolling in that the streaming service was blocking virtual private networks (VPNs) and other proxy services.

In 2021, Netflix massively extended that record by gaining 129 nominations; of which it won a staggering 44 awards. This set the Emmys record for most wins in a single year, which had previously been held by CBS since 1974.

In a letter to shareholders, Netflix revealed that it had gained an additional 15.77 million subscribers in the first quarter of 2020 alone as billions of people around the world were forced into quarantine and social distancing.

According to statistics from 2019, Netflix viewers across all of its available countries watched around 164 million hours per day of content. Netflix has not released similar numbers since 2017 but has started releasing total viewing stats for select original content.

While Netflix is available in almost every country in the world, its home base is still its most important one. Of the 220 million Netflix subscribers, more than 73 million are in the United States and Canada, with the US leading the pack.

North America has generated paid subscription revenue of $3 billion, which is around 45% of worldwide revenue. In Q2 2022, the average monthly revenue per paying subscriber differed by region as follows:

In May 2020, 55% of surveyed users said they would be willing to pay more to use the service. This is a rise of 8% since December 2019 when 47% of users reported they would pay more than they currently do.

Although the company earns billions each year, its net income in 2019 was small as most of that money went right back out the door. Netflix had a negative free cash flow of $3.3 billion in 2019. However, it saw a positive free cash flow of $1.9 billion in 2020. The company stated it planned to be cash-flow neutral in 2021 and cash-flow positive every year after that.

The company has seen its value grow rapidly over the years. As of October 2022, Netflix had a market cap of over $105 billion. That might sound impressive, but just six months before, its market cap was $160 billion.

Although Netflix content libraries shift in size almost daily, some countries regularly maintain larger library sizes than others. Slovakia currently has the largest library of Netflix content, with 7,990 titles as of October 2022.

Differences in library sizes result in Netflix subscribers paying vastly different amounts on a per-title basis. Netflix subscribers in Liechtenstein on a Standard subscription pay $0.00162 per title, with a library size of approximately 5,982 titles. In contrast, Netflix subscribers in Pakistan pay just $0.00029 per title and have access to a larger library of over 5,974 titles.

In 2019, Leichtman Research Group found that 85 percent of Netflix users stream the service on a TV, indicating that most users have either a TV-connected streaming device like a Roku or Amazon Fire TV, or a smart TV (or both).

Data from uNoGS indicates that Netflix had at least 17,300 titles across all its international libraries as of October 2022. This is a sizeable increase from the 15,400 titles it offered in January 2018.

A drama based on the British royalty, the Netflix original series The Crown cost an estimated $13 million per episode. The sci-fi hit Stranger Things was a runner up with an estimated $12 million per episode.

Netflix recommends a minimum of 5 Mbps for HD-quality streaming, meaning a large percentage of subscribers are streaming in SD quality or less. Very few are streaming in Ultra HD, which Netflix suggests requires 15 Mbps in available bandwidth.

Netflix offers its offer content in over 60 languages. In 2017, the company attempted to massively outsource its translation needs to thousands of individual translators worldwide. That effort lasted just one year. The company shut down its HERMES operation just a year later due to the complexity of onboarding and managing so many translators. Instead, the company outsources the work to a few dozen translation and localization services.

Although around 17 percent of streaming service subscriptions go to Netflix, about a third of people have a Netflix subscription. According to eMarketer, just under 30 percent of individuals worldwide who have one or more subscription services also subscribe to Netflix.

While the average downstream percent worldwide is around 12 percent, there are significant regional variances. In the EMEA region, Netflix streaming accounts for 26.09 percent of all downstream traffic.

According to a report from Finances online, men and women are watching a similar amount of Netflix as each other, with 49% of viewers being male, up against 51% of viewers being female. This figure shows that Netflix is doing well to appeal to both audiences.

Just when you thought other big streaming giants were hot on the heels of Netflix, stealing a chunk of its well-earned subscribers, New10 reports that Disney Plus and Hulu only had the vote of 13.6% and 13% of Americans, respectively, while Amazon Prime swooped 14%.

The Guardian reports that around 27% of Netflix subscribers in the United Kingdom share their account passwords with other households. While this figure seems high, the upcoming introduction of password sharing fees will likely decrease this figure.

All signs continue to point toward a bright future for Netflix, but 2023 and beyond could be slower years for the company. It continues to lose subscribers to rival services (though at a slower rate than anticipated) and the plans to curb password sharing will likely see a further exodus.

Netflix boasts an impressive selection of over 30 languages for its content. You can choose your preferred language for both audio and subtitles, making it easy to enjoy your favorite shows and movies in your native language or any language of your choosing. Take advantage of the chance to explore the diverse world of Netflix in the language that suits you best!

do you offer access to Netflix in your listing? If so do you use your own account? Pay for another account? Make them sign in with THEIR account? I have a Netflix account myself and a ROKU I can hook up -- I just today got my first inquiry about Netflix in the unit. I'm wondering how others do it.

I have an additional device account, one for guests. If a guest doesn't have their own account, they can request me to set up access to ours as a guest viewer. Although after 2 years and many bookings, I have had only 2 requests for me to set them up. Most have their own account these days.

We have a guest account for Netflix and Hulu and an old iPhone with nothing else on it signed in for guests to cast to the tv, via google chrome-cast. Old fashioned but does the job at low cost. (We have no tv service.)

Hi Emilia, I'll just be starting to offer Netflix for my guest this coming month and thinking of the same set-up as yours (guest will have access to my account, but with a different user profile). I'd like to ask if you had any instances where your guests have messed with the other profiles on your Netflix account. If yes, what did you do? Or if not, what have you done to prevent this.

@Jose-Feliciano0, just this week I noticed the Grinch was watched on my specific Netflix profile and there were two young children staying in one of my Airbnbs at that time. It doesn't bother me and doesn't happen often. No one has ever messed with my settings or anything like that. I would say it is more frustrating when they log out of my account and into their own. I have to check every time I am turning over the space for a new guest that Netflix is correctly logged into the right account. I would never give my password to a guest so if they get logged out it would require me going over to the apartment to log them back in (luckily, no one has asked me to do that.)

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