The News tool got a new geocoding feature recently. To try it out, add
or edit a News article. Go to the Location tab. You can simply enter
the name of a location, if you don't need it tied to a map. Or enter
an address and click the "Verify & Geocode Address" button. Your
location will be shown on a map and the lat/long fields will be
filled. You can then drag the pin on the map to drop it exactly where
you want it.
The end result is your article will list the location info and provide
a link to Google Maps. The data is available in the article's <item>
XML as the following:
location_title
location_room_number
location_address
location_latitude
location_longitude
http://demo.sitemason.com/iphone/map/2010/04/16/bobbies-dairy-dip.118598