MRA

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Chintan Malde

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Oct 29, 2013, 9:44:09 AM10/29/13
to simsree marketing
Hi all,

Tomorrow's MRA paper is for 30 marks. Time would be 1-1.5 hours. Will send the QB by 10.30 pm.

Few topics which you all can study for now (they are a part of the QB):

  • Research Proposal
  • TAM measurement
  • Measuring consumer attitude using a questionnaire
  • Perceptual map & developing positioning statement for amul chocs and cadbury chocs
  • Designing a questionnaire
  • Explain the following terms: Product, Brand, Branding, Market research and Marketing research
  • Brand tracking with examples
  • How to measure effectiveness of sales promotion

Regards,
Chintan Malde
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