Adwords campaigns for Shopify Apps

[Matt Smith-Stubbs]

I've been looking at trying to run some Google Adwords campaigns to increase signups for my Shopify App. 

The problem is my ad has been rejected by Google because it contains the trademark term 'Shopify'.

However, I want to specify the is specifically for Shopify stores so viewers know it won't work with other platforms (eg. Magento or Volusion).

Has anyone else tried promoting their Shopify app with an Adwords for campaigns? Have you run into the trademark rejection issue, and were you able to resolve it or workaround it?

Is Adwords even worth trying for this sort of product?

Thanks!

Matt

[Ben Dunlap]

Very interesting problem in principle. I suppose that the vast majority of text ads with other people's trademarks in them are malicious, but this is a marginal case where the use seems fair (and even necessary in some contexts).

Same thing could come up with a domain name -- where again, the typical case (by far) is obvious cybersquatting, but one can imagine arguably legitimate uses as well.

Would love to hear Shopify's perspective.

But on a practical level, Matt, who is your target for these ads? If the person has already heard of Shopify, why wouldn't they go straight to the app store? And if they haven't heard of Shopify, would a mention of it in the text of the ad mean anything to them?

[Edward Ocampo-Gooding]

(I’m still working on refactoring a ton of stuff in the App Store so we can give you nice things like “enter your retargeting code here”.)

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[Matt Smith-Stubbs]

On Wednesday, 8 August 2012 15:13:33 UTC+1, Ben Dunlap wrote:

But on a practical level, Matt, who is your target for these ads? If the person has already heard of Shopify, why wouldn't they go straight to the app store? And if they haven't heard of Shopify, would a mention of it in the text of the ad mean anything to them?

Good question. I'm trying a bunch of these things at the moment to try and grow my customer base. I don't know if Adwords will work, but I wanted to try and reach shopify merchants who want to increase sales but haven't identified an app can help, or don't know the kind of app they need. 

Edward: thanks, retargeting code sounds like a great solution.