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I mentioned this TED Talk at last night’s meeting. I’m not sure if we can make use of the app, but much of what’s in the talk are things we’ve discussed. At least perhaps we’ll earn a standing ovation someday like this guy did! 😊
This app makes it fun to pick up litter
I also did some digging into the McDonalds franchisee, who has not been publicly identified. The person or entity bought the property from the developer Manuel Moutinho (Mark IV Construction) who also built the restaurant I believe.
Some businesses are legally required to post their license in a visible spot. The franchisee's name may be on this license, often posted near the lobby or drive-thru window. The manager may be able to tell us who the franchisee. We’re nearby so we’ll stop by and see if we can get the information … and avoid the French fries.
I sent an email to McDonalds corporate asking for a name. We’ll see what happens with that.
Best,
Steve
Very interesting! Have you tried out the app?
From: shelto...@googlegroups.com <shelto...@googlegroups.com>
On Behalf Of sse...@gmail.com
Sent: Thursday, September 25, 2025 12:28 PM
To: shelto...@googlegroups.com
Subject: [sheltonlitter] Litter TED Talk, Shelton MacDonald's franchisee
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The app comes down to people taking pictures of trash and posting it. You can set up challenges to get people together to collect and post trash. There’re leaderboards of members and countries … the top ones over the last 30 days are World Litter Run with 8,022 pieces and Netherlands with 25,286. There is no info on the members that I can find. The total pieces of litter pickup are >24M for the app.
I think it can be useful, but the key is getting people interested in ongoing litter pickup and building from there.
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I stopped by McDonalds. There was no license posted. The manager, Anglica, said corporate won’t allow her to give out the name of the franchisee. She did give me a McDonalds CT number to call: 203-367-3621.
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On Sep 28, 2025, at 12:05 PM, sse...@gmail.com wrote:
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I downloaded the Litteratti app to my phone and started using it. The first litter I came across was at the Eklund Garden parking area, and it was McDonalds. Then I logged mostly beverage containers along the trails at Indian Well.
I see potential for having High School students use this a part of an independent community service project. I stopped allowing those because I’m certain we had kids (and even some parents!) cheating. But perhaps if they log their litter into the app, that can be used to verify. Of course they could always just log the litter and not pick it up I guess.
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Thanks, Gil! Any word?
From: shelto...@googlegroups.com <shelto...@googlegroups.com> On Behalf Of Gil Pastore
Sent: Monday, September 29, 2025 6:57 AM
To: shelto...@googlegroups.com
Subject: Re: [sheltonlitter] Shelton MacDonald's franchisee
Great follow-up on McDonald’s. I called that number and left a message about the litter on their property.
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Go ahead, Sharon. I don’t know what to say about “Rotary…”
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