greetings, good news, help, blessings
Content Wire GMail
season greetings:
best wishes for the holiday season.
Good news:
Google non profits advertising programme kicked off, see story at the
bottom of this message
Help:
our project p2paid.org is currently being set up with an informal
organisation (bunch of unaffiliated volunteers contributing knowledge
and resources) and does not have a registered non profit status in
the Usa, The project aims to offer a blog page for each microproject
in the network, and for each project I would like to paste a feed that
would sponsor/finance that project directly
I would like to set up a local Us affiliation with a non profit
blogging organisation to benefit from this programme.
Any organisation out ther who would be interested in partnering with
us so thatt we can share non profit status would be blessed for
eternity,
thanks
Paola Di Maio
from
Google Ads Helping Non-Profits
A little giving by the search advertising company has gone a long way
for several charities, as Google waives its usual ad fees for
non-profits that qualify for its program.
Editor's Note: Google has revolutionized online advertising, and wants
to do the same for charitable causes. How has Google impacted your
business? Tell us how on WebProWorld. Google Ads Helping Non-ProfitsBy
searching for various terms related to charitable work, a Google user
might see an ad displayed for a charity like AdoptADoctor.org and
click through to see what it's about. The important difference is
unlike commercial advertisers, AdoptADoctor does not have to pay for
those clicks.
USAToday reported how Google's Grants program has made this possible.
The program provides free advertising for 501(c)(3) organizations.
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The article cited Google VP of global online sales, Sheryl Sandburg,
in stating Google has given away $33 million in advertising over the
past two years. It's a trend they want to see increase. "We don't see
any limit to this. We want it to continue growing," she said in the
story.
There is a caveat that has snared a few applicants: they must disclose
any ties they have with political advocacy groups. Those groups must
be non-religious as well as non-political.
For those that do get approved, the conversion rates can be very
effective. The story noted how direct mail works very well for
Make-A-Wish, but percentage-wise Google has been effective at bringing
donors to the site. Two to three percent of direct mail gets a
response, while the Google response has been 6 percent.
Other causes like Doctors Without Borders and the Grameen Foundation
USA participate in the AdWords program along with Make-A-Wish and
AdoptADoctor. But the philanthropic efforts by Google go beyond the
AdWords generosity.
In October 2005, Google disclosed its philanthropic arm, the Google
Foundation, would be funded with 3 million shares of stock plus 1
percent of each year's profits.
The Foundation has provided $2 million toward MIT's "One Laptop Per
Child" initiative, in addition to investments in Acumen Fund,
TechnoServe, and Planet Read.
On the Foundation's site, Google founders Larry Page and Sergey Brin
are quoted as saying they "hope that someday this institution will
eclipse Google itself in overall world impact by ambitiously applying
innovation and significant resources to the largest of the world's
problems."
About the Author:
David is a staff writer for WebProNews covering technology and business.
I