CfP JOSM & GMC: The New Frontiers in Digital Media Services

[Hugo Guyader]

Dear fellow marketing researchers,

There is a call for papers for an upcoming special issue in the Journal of Services Management, in relation to the 2018 Global Marketing Conference (July 19-22, 2018 - Tokyo, Japan). The overarching topic is "The New Frontiers in Digital Media Services" (special track at GMC) which relates to online-facilitated C2C or P2P exchanges, digital sharing, and so on (see below) and it is a good journal (Impact Factor: 2.897).

• Deadlines:
• Extended Abstract: January 15th, 2018
• Full Paper (9000-12000 words): October 1st, 2018
• Expected Publication:  Volume 31 (Issue 1) 2020

• Topics (see CfP):
  
• New theories and concepts for digital media
• Value co-creation in digital media
• Cross cultural challenges of digital media
• Touch versus tech in the digital media context
• The dark side of digital media
• Smart devices and the Internet of things
• Service robots and chat bots
• Automation and artificial intelligence
• Augmentation of the customer experience
• Voice assistants
• Location tracking
• Mobile payment
• The role of photos and visuals in digital media
• Immersive video (e.g. 360 degree, Live streaming)
• Vanishing postings
• Artificial intelligence (AI) and big data analytics
• Text-mining of digital data.
• New challenges of cloud computing
• New challenges of the customer journey in digital media
• New challenges of customer engagement with digital media
• New challenges of customer experience in digital media
• New challenges of branding and digital media
• Multi-channel management in digital media

Kind regards

/Hugo

—
Hugo Guyader

Doctoral student - Marketing

Linköping University

liu.se/en/employee/huggu03

Currently Visiting Scholar at Florida State University

  hguy...@fsu.edu   (August-December 2017)