Fw: Sharekhan Investor's Eye dated August 19, 2008

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Shiju Narayan

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Aug 21, 2008, 12:09:55 AM8/21/08
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Investor's Eye
[August 19, 2008] Please see the attachment for details
Summary of Contents

STOCK UPDATE

Mahindra & Mahindra  
Cluster: Apple Green
Recommendation: Buy
Price target: Rs708
Current market price: Rs561

Bigger in tractor

Key points

  • Mahindra and Mahindra (M&M) has signed an agreement to form a joint venture with a leading Chinese tractor manufacturer, Jiangsu Yueda Yancheng Tractor Manufacturing Company (Yancheng Tractor).
  • Yancheng Tractor is a state-owned enterprise and sells tractors under the brand name of Huanghai Jinma. It is the third largest tractor brand in China in terms of sales volumes of 2007. The company’s product portfolio comprises tractors ranging from 16HP to 125HP in capacity. 
  • M&M will invest about $26 million in the joint venture in which it will hold a 51% stake through its subsidiary, Mahindra Overseas Investment Company. The joint venture will acquire Yancheng Tractor's tractor related assets and current liabilities for $50 million. 
  • Yancheng Tractor manufactured approximately 27,000 tractors and earned revenues of US$120 million in 2007. It is positive at the earnings before interest, tax, depreciation and amortisation (EBITDA) level. Its product range is complimentary to the Indian company’s Chinese tractor offerings. This transaction will give M&M an opportunity to gain access to the high-growth, high-capacity segment along with a pan-China presence. Yancheng Tractor has a strong distribution network covering over 25 provinces in China. The company is also a leading exporter of tractors from China to countries such as the USA, South America, Russia, Europe and Africa. 
  • M&M already has presence in China through its joint venture with Jiangling Motors, Mahindra China Tractor Company. It holds an 80% stake in this joint venture. M&M’s present Chinese operations have a product portfolio that covers tractors of up to 35HP in capacity with a strong presence in the 25HP tractor category. It is present mainly in the north-eastern region of China. It sold about 4,459 tractors in FY2008, that is a growth of 34% year on year.
  • The new joint venture will enable M&M to improve its market share in the Chinese tractor market from approximately 2% at present to 14%. It will also increase the size and cost effectiveness of the company’s manufacturing base in China. In the current scenario of rising raw material prices, this joint venture seems to be a good strategic fit for M&M. We maintain a Buy on M&M with a sum-of-the-parts based price target of Rs708.

 

Balaji Telefilms  
Cluster: Emerging Star
Recommendation: Buy
Price target: Rs268
Current market price: Rs169

Balaji and Star part ways

Key points

  • Balaji Telefilms Ltd (BTL) and the Star group have ended the four-year-long exclusivity contract under which the Star group had the right of first refusal on content produced by BTL and BTL could not air any other content on the rival channels during the time when its shows were being aired on Star Plus.
  • We believe the exclusivity agreement with the Star group had of late hampered the growth of BTL’s volumes, especially in the prime time slots. With the end of the exclusivity contract, BTL now has the leeway of offering new shows during the prime time on the other Hindi general entertainment channels (GECs). Therefore, the development is a positive for BTL.
  • With the termination of the agreement, the promoters of BTL have gained the right to buy the Star group’s 25.99% stake in BTL at Rs190 per share within the next 240 days. To acquire this stake the promoters would require to mobilise Rs322 crore. We believe that due to the size of the amount involved the promoters may not be able to buy the entire stake. In case the promoters fail to exercise the option within the stipulated 240 days, the Star group could sell the stake to a third party. 
  • We understand from the BTL management that the acquisition of the additional stake by the promoters shall not trigger an open offer, as the promoters would be picking up the stake from a foreign collaborator (Star group) and hence would be exempt from an open offer.
  • Meanwhile, the two parties have decided to close one of the two top earning shows for BTL—Kyunki Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Kii—by November 2008. They have decided to replace one of these shows with a new show. This has increased the downside risk to the future earnings of BTL, as the new show may not do equally well, thereby affecting the company’s performance at the operating level.
  • Our outlook on the television content business of BTL remains positive as the company is a scaleable player in a non-scaleable business. At the current market price of Rs169.3, the BTL stock trades at 8.5x FY2010E earnings per share (EPS) of Rs19.9. We maintain our Buy recommendation on the stock with a price target of Rs268.

SECTOR UPDATE

Telecommunications

Unrestricted net telephony proposed 
The Telecom Regulatory Authority of India (TRAI) has issued recommendations on “issues related to Internet telephony”. Currently, only the access service providers are allowed to provide Internet telephony services. Till now the national long distance (NLD) and international long distance (ILD) operators and Internet service providers (ISPs) were not permitted to provide unrestricted Internet telephony even though they possessed the Internet Protocol based infrastructure
.

Regards,
The Sharekhan Research Team
myac...@sharekhan.com 
 
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Investor's Eye-Aug19.pdf
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