Supermarket chain and digital services provider Tesco wants to make tablet computing accessible in every household in the UK and, to do so, it has built its very own family-focused tablet.
The 7-inch Hudl tablet has been designed and built from scratch by Tesco in partnership with a manufacturer based in China. The supermarket brand says Hudl is tailored to its customers’ needs in that its focus is on accessibility and convenience.
The Wi-Fi-only device packs a 1.5GHz quad-core processor and its battery will power up to nine hours of video viewing.
The device specifications make it a worthy competitor for similar small tablets on the market. The scratch-resistant HD display claims higher pixel density than the iPad mini at 243ppi and accommodates 16:9 widescreen picture. There’s 16GB storage inside, which can be expanded up to 48GB via micro-SD, and the whole thing runs on Android Jelly Bean 4.2.2.
The Hudl forms part of a multi-channel strategy by Tesco to make sure its customers always have easy access to its online shopping service. As well as that, the interface offers quick access to Blinkbox, Clubcard TV and other digital services by Tesco through a dedicated launcher button.
Hudl specifications:
Tesco is targeting the three-quarters of UK households that do not currently have a tablet, as surveys indicated that high prices and intimidating technology are deterring these consumers. “Customers are quite rightly very discerning about the technology they buy so we knew we had to be competitive on all fronts,” said Tesco chief executive Philip Clarke.
“Being online is an increasingly essential part of family life and, while tablets are on the rise, usage is still quite limited,” he continued. “We feel the time is right for Tesco to help widen tablet ownership and bring the fun, convenience and excitement of tablets to even more customers across the UK. The digital revolution should be for the many, not for the few.”
With more than 20m customers, Tesco has a wide market base to start from by offering a tablet consumers can pick up with their weekly shop.
Hudl will offer first-time users advice on how to protect children using the device, and a range of compatible accessories includes child-friendly headphones.
The screen users see on first starting up the Hudl tablet
Hudl will be available in four colours (black, blue, red and purple) in 1,000 UK Tesco stores, as well as on Tesco.com and Tesco Direct sites from 30 September. It will cost stg£119 or less than stg£100 with Clubcard Boost.
For me, this is crucial. The availablity of free apps is what makes a Tablet. Having played with Silvia's Kindle Fire, the restrictiveness of apps can be very apparent. You even have to pay for a map app on the Fire... (Even if it is like 45p or something).
How many people want access to the "official" Google play store? They want access to the Apps, and they can get them.
Also, if you choose to Root your Kindle you can install full Jellybean if you like, not just Google Play.
Hmm..maybe the milions of people that already purcahsed apps in the Google Store?
Also, if you choose to Root your Kindle you can install full Jellybean if you like, not just Google Play.sure but why are you buying a Kindle fire then?
That cuts every way though -- there's a number of different ecosystemsat the moment; Base Android, Forked Android, iOS, Win 8... If you jump from any one to any other, there's a software cost involved.
Cause until the Nexus 7 arrived there was no other decent tablet in the price range.
But all of this is moot, I bought two Kindle fires because thats what Clare and CLio wanted. Book readers that they could play Bejewelled and Facebook on.
Hate to keep harping on about this, but most people just don't fucking care! They want a "good" brand, and after that they just want it to work.
Saw on Facebook you're impressed. Care to give a review?
Only managed a couple of hours on it last night But here are some first impressions:
· Packaging is right out of Apples play book but is even nicer. It has a magnetic flap so no fighting to get it open. It’s a simple thing but really nice touch.
· Build quality is great. (Made by Archos). It’s still budget so were not talking iPad here but it’s right there in the Kindle Fire ball park. Feels really solid as hell and feels like it will take the battering it will get from the kids.
· The screen is really really nice. I’m used to the iPad2 screen and this most definitely trumps it by a massive margin.
· It’s basically as close to stock 4.2 Android as you can get with the exception of a “T” in the bottom left...for me thats a big big plus.
· XBMC works brilliantly though I did install the “re-Touch” skin which makes it much nicer & easier to navigate
Simply put , I’m very impressed. Even had I paid full price it would still be a steal. And putting my money where my mouth is I have a second on the way.
Right now, the intention appears to be to offer these devices in the UK market only, which is Tesco’s biggest, with nearly half of its 6,784 stores; over 310,000 of its 530,000 employees; and most of its profit. Indeed, Tesco points out that in the UK right now some 75% of households do not own a tablet; and the market for these is still in its early days, even in developed markets, and it is there for the grabbing.
But I suspect the sights are bigger. Just as Tesco has plans to take its various online services out to other markets (those include China, India, Malaysia, South Korea, Thailand, Czech Republic, Hungary, Republic of Ireland, Poland, Slovakia and Turkey), it would make sense to bring Hudl along for that ride.
“Currently there is nothing specifically planned outside the UK, but that’s not always going to be the case,” a person close to the company told TechCrunch on the occasion of its Blinkbox digital content launch earlier this year, when the company also made a big point of hinting hard about a tablet launch.
Today, a spokesperson echoed that sentiment. “We wouldn’t rule out other markets in the future,” he said, in response to questions about what will come after the UK.
So, I guess my next question is, would it be worth getting one shipped over, or is it locked somehow to the UK?
I'd offer to get one but I'm not home before Xmas (27th is when we fly in) so thats not much use to you.
Retail giant Argos has developed its own low-cost tablet for the market in time for the holiday buying season, with lower specs and a lower price than its Tesco rival.
The Argos MyTablet features a 7-inch LCD with a resolution of 1,024 x 600. Inside is a 1.6GHz dual-core processor and 8GB of storage expandable up to 32GB via micro-SD. The tablet also features basic cameras, with 2MP at the rear and 0.3MP facing front.
Joining the wide range of Android tablets on the market, MyTablet runs Jelly Bean version 4.2.2. Internet connectivity is Wi-Fi-only and the tablet is also Bluetooth-enabled for pairing with other devices and accessories.
Priced at stg£99.99 (€129 in Ireland), MyTablet undercuts the recently launched Hudl from Tesco by stg£20. While the Hudl offers slightly higher specifications, Argos’ MyTablet fits neatly in with similarly priced tablet computers.
According to Argos managing director John Walden, around 75pc of the UK population doesn’t have a tablet computer – and perhaps that’s because mammy and daddy haven’t bought them one yet. With a low price, basic features and built-in parental controls, MyTablet has been built with teenagers’ Christmas wish lists in mind.
According to The Guardian, 8m tablet computers are expected to be sold in the UK during the holiday buying season and consumers are certainly quick to pick up low-cost devices from value retailers, with 35,000 Tesco Hudls snapped up after just two days on the market.
MyTablet will be available in pink or silver from 16 October through argos.co.uk and argos.ie, via the Argos app or from over 700 stores in the UK and Ireland.
http://www.siliconrepublic.com/digital-life/item/34507-argos-targets-teens-with-a