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HBR Amp; 39;s 10 Must Reads On Teams (with Featured Article

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Elva Stuller

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Dec 5, 2023, 9:23:46 PM12/5/23
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This book will inspire you to:Identify customers' "jobs to be done" and build products people loveFail small, learn quickly, and win bigProvide the support design-thinking teams need to flourishFoster a culture of experimentationSharpen your own skills as a design thinkerCounteract the biases that perpetuate the status quo and thwart innovationAdopt best practices from design-driven powerhousesThis collection of articles includes "Design Thinking," by Tim Brown; "Why Design Thinking Works," by Jeanne M. Liedtka; "The Right Way to Lead Design Thinking," by Christian Bason and Robert D. Austin; "Design for Action," by Tim Brown and Roger L. Martin; "The Innovation Catalysts," by Roger L. Martin; Know Your Customers' 'Jobs to Be Done,'" by Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan; "Engineering Reverse Innovations," by Amos Winter and Vijay Govindarajan; "Strategies for Learning from Failure," by Amy C. Edmondson; "How Indra Nooyi Turned Design Thinking into Strategy," by Indra Nooyi and Adi Ignatius, and "Reclaim Your Creative Confidence," by Tom Kelley and David Kelley.

HBR amp; 39;s 10 Must Reads On Teams (with Featured Article
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