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In the 1960s Lady Bird Johnson sought to improve the natural appearance of Washington, D.C., to make the nation's highways less cluttered with billboards and junkyards, and to advance the environmental agenda of Lyndon Johnson's presidency. The popular understanding of what she did remains incomplete, and her role as a woman conservationist has not been well understood. In this, the first book to example her accomplishments as First Lady, Lewis Gould shows Lady Bird Johnson as a catalyst for environmental ideas and as a powerful and persuasive force within her husband's administration.Although passage of the Highway Beautification Act in 1965 was the legislative apex of her efforts, Lady Bird Johnson also articulated a wide range of conservation issues, framing policy initiatives and focusing public opinion. She instilled conservation and ecological ideas in the national mind, Gould argues, with a skill and adroitness that puts Mrs. Johnson in the front rank among modern First .
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