Re: (2011) The Visual Display Of Quantitative Information.pdf
Edelira Longinotti
Edward Rolf Tufte (/ˈtʌfti/;[2] born March 14, 1942),[1] sometimes known as "ET",[3] is an American statistician and professor emeritus of political science, statistics, and computer science at Yale University.[4] He is noted for his writings on information design and as a pioneer in the field of data visualization.[5]
In 1975, while at Princeton, Tufte was asked to teach a statistics course to a group of journalists who were visiting the school to study economics. He developed a set of readings and lectures on statistical graphics, which he further developed in joint seminars he taught with renowned statistician John Tukey, a pioneer in the field of information design. These course materials became the foundation for his first book on information design, The Visual Display of Quantitative Information.[9][10]
After negotiations with major publishers failed, Tufte decided to self-publish Visual Display in 1982, working closely with graphic designer Howard Gralla. He financed the work by taking out a second mortgage on his home. The book quickly became a commercial success and secured his transition from political scientist to information expert.[9]
On March 5, 2010, President Barack Obama appointed Tufte to the American Recovery and Reinvestment Act's Recovery Independent Advisory Panel "to provide transparency in the use of Recovery-related funds".[7]
Tufte is an expert in the presentation of informational graphics such as charts and diagrams, and is a fellow of the American Statistical Association. He has held fellowships from the Guggenheim Foundation and the Center for Advanced Study in the Behavioral Sciences.
Tufte's writing is important in such fields as information design and visual literacy, which deal with the visual communication of information. He coined the word chartjunk to refer to useless, non-informative, or information-obscuring elements of quantitative information displays. Tufte's other key concepts include what he calls the lie factor, the data-ink ratio, and the data density of a graphic.[12]
Tufte encourages the use of data-rich illustrations that present all available data. When such illustrations are examined closely, every data point has a value, but when they are looked at more generally, only trends and patterns can be observed. Tufte suggests these macro/micro readings be presented in the space of an eye-span, in the high resolution format of the printed page, and at the unhurried pace of the viewer's leisure.[citation needed]
Tufte uses several historical examples to make his case. These include John Snow's cholera outbreak map, Charles Joseph Minard's Carte Figurative, early space debris plots, Galileo Galilei's Sidereus Nuncius, and Maya Lin's Vietnam Veterans Memorial. For instance, the listing of the names of deceased soldiers on the black granite of Lin's sculptural memorial is shown to be more powerful as a chronological list rather than as an alphabetical one. The sacrifice each fallen individual has made is thus highlighted within the overall time scope of the war.[15] In Sidereus Nuncius, Galileo presents the nightly observations of the moons of Jupiter in relation to the body itself, interwoven with the two-month narrative record.[16]
Instead, Tufte argues that the most effective way of presenting information in a technical setting, such as an academic seminar or a meeting of industry experts, is by distributing a brief written report that can be read by all participants in the first 5 to 10 minutes of the meeting. Tufte believes that this is the most efficient method of transferring knowledge from the presenter to the audience and then the rest of the meeting is devoted to discussion and debate.[19]
One method Tufte encourages to allow quick visual comparison of multiple series is the small multiple, a chart with many series shown on a single pair of axes that can often be easier to read when displayed as several separate pairs of axes placed next to each other. He suggests this is particularly helpful when the series are measured on quite different vertical (y-axis) scales, but over the same range on the horizontal x-axis (usually time).[citation needed]
Sparklines are a condensed way to present trends and variation, associated with a measurement such as average temperature or stock market activity, often embedded directly in the text; for example: The Dow Jones index for February 7, 2006 .[20][21] These are often used as elements of a small multiple with several lines used together. Tufte explains the sparkline as a kind of "word" that conveys rich information without breaking the flow of a sentence or paragraph made of other "words" both visual and conventional. To date, the earliest known implementation of sparklines was conceived by interaction designer Peter Zelchenko and implemented by programmer Mike Medved in early 1998.[citation needed][22]
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