Sephardi Modernities Seminar Series | Aomar Boum (Feb 23, 12:30pm ET / 6:30pm Spain)
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Aviad Moreno
Feb 19, 2026, 10:35:38 AMFeb 19
to sephardimi...@googlegroups.com, Yuval Evri, Angy Cohen
Dear colleagues,
On February 23 at 12:30 pm Eastern Time (6:30 pm in Spain), the Sephardi Modernities (Sephardi–Mizrahi) Seminar Series will host Aomar Boum, who will be speaking on “Fashioning Diaspora: Moroccan Jewish Histories in Los Angeles.”
After World War II, Moroccan Jews began migrating to the United States and Canada in modest numbers, and by the 1960s, subsequent relocations from Europe, Canada, Israel, and Latin America had produced sizable Moroccan Jewish communities in New York, Miami, and Los Angeles. Based on Luis Moll’s work on the relationship between household, community, and education, the talk advances the concept of sartorial funds of knowledge, understood as the embodied, socially transmitted, and commercially deployable repertoires through which Moroccan immigrants built market competence in Montreal, Los Angeles, and the global fashion industry. Drawing on ten years of ethnographic research in the Moroccan Jewish community in Los Angeles, I examine how Moroccan Jews negotiated their Sephardic cultural identity and economic participation through fashion work, treating dress, shoes, and bags as both a medium of belonging and a practical infrastructure for entrepreneurship. I argue that Moroccan Jews helped constitute a distinctive synthesis between an elegant European aesthetic, introduced especially by migrants from France and Montreal, and Los Angeles’s utilitarian, informal style. Through family networks, business partnerships, and community organizations, these family entrepreneurs translated sartorial expertise into reputational capital, niche positioning, and durable commercial ties, thereby contributing to the growth of the city’s garment and fashion sectors.
To register, please use this link: https://brandeis.zoom.us/meeting/register/aag6ejvYSnqFBwttBoutaw?_x_zm_rtaid=3QLMdLoXQtyrpei0tavYTw.1771273198542.21191133f2c3852a4052006b2e27b418&_x_zm_rhtaid=763&fbclid=IwY2xjawQEB0RleHRuA2FlbQIxMABzcnRjBmFwcF9pZBAyMjIwMzkxNzg4MjAwODkyAAEe2uxKjt3svB0aheAEKqgxYtiJZDr3jZmtqApSAvossdbQLbnCcCARHJto2w8_aem_8IRiQYukJ685OJ5J0-ZzyQ#/registration
Best regards,
Aviad
On February 23 at 12:30 pm Eastern Time (6:30 pm in Spain), the Sephardi Modernities (Sephardi–Mizrahi) Seminar Series will host Aomar Boum, who will be speaking on “Fashioning Diaspora: Moroccan Jewish Histories in Los Angeles.”
After World War II, Moroccan Jews began migrating to the United States and Canada in modest numbers, and by the 1960s, subsequent relocations from Europe, Canada, Israel, and Latin America had produced sizable Moroccan Jewish communities in New York, Miami, and Los Angeles. Based on Luis Moll’s work on the relationship between household, community, and education, the talk advances the concept of sartorial funds of knowledge, understood as the embodied, socially transmitted, and commercially deployable repertoires through which Moroccan immigrants built market competence in Montreal, Los Angeles, and the global fashion industry. Drawing on ten years of ethnographic research in the Moroccan Jewish community in Los Angeles, I examine how Moroccan Jews negotiated their Sephardic cultural identity and economic participation through fashion work, treating dress, shoes, and bags as both a medium of belonging and a practical infrastructure for entrepreneurship. I argue that Moroccan Jews helped constitute a distinctive synthesis between an elegant European aesthetic, introduced especially by migrants from France and Montreal, and Los Angeles’s utilitarian, informal style. Through family networks, business partnerships, and community organizations, these family entrepreneurs translated sartorial expertise into reputational capital, niche positioning, and durable commercial ties, thereby contributing to the growth of the city’s garment and fashion sectors.
To register, please use this link: https://brandeis.zoom.us/meeting/register/aag6ejvYSnqFBwttBoutaw?_x_zm_rtaid=3QLMdLoXQtyrpei0tavYTw.1771273198542.21191133f2c3852a4052006b2e27b418&_x_zm_rhtaid=763&fbclid=IwY2xjawQEB0RleHRuA2FlbQIxMABzcnRjBmFwcF9pZBAyMjIwMzkxNzg4MjAwODkyAAEe2uxKjt3svB0aheAEKqgxYtiJZDr3jZmtqApSAvossdbQLbnCcCARHJto2w8_aem_8IRiQYukJ685OJ5J0-ZzyQ#/registration
Best regards,
Aviad
Aviad Moreno, PhD
Alexander Grass Visiting Scholar, Bud Shorstein Center for Jewish Studies, University of Florida https://shorstein.ufl.edu/directory/aviad-moreno/
Lead Fellow, Institute for Advanced Israel Studies, Brandeis University (2025-26 Theme: Diversifying the Israeli Diaspora) https://www.brandeis.edu/israel-center/iais/2025-26-fellows.html
Senior Lecturer (Associate Professor),
Ben-Gurion Research Institute, Ben-Gurion University of the Negev
Head of Research Hub Communities and Mobilities, The Azrieli Center for Israel Studies (MALI)
https://in.bgu.ac.il/en/bgi/Pages/Aviad-Moreno.aspx
New Book: Entwined Homelands, Empowered Diasporas (2024)
Cohen, Yolande
Feb 25, 2026, 9:41:59 AMFeb 25
to avi...@bgu.ac.il, sephardimi...@googlegroups.com, Yuval Evri, Angy Cohen
Can you pls register me for this talk
tks
y
Obtenir Outlook pour Mac
De : sephardimi...@googlegroups.com <sephardimi...@googlegroups.com> de la part de Aviad Moreno <avi...@bgu.ac.il>
Date : jeudi, 19 février 2026 à 10:35
À : sephardimi...@googlegroups.com <sephardimi...@googlegroups.com>
Cc : Yuval Evri <yuva...@brandeis.edu>, Angy Cohen <angy....@cchs.csic.es>
Objet : [sephardimizrahicaucus] Sephardi Modernities Seminar Series | Aomar Boum (Feb 23, 12:30pm ET / 6:30pm Spain)
Date : jeudi, 19 février 2026 à 10:35
À : sephardimi...@googlegroups.com <sephardimi...@googlegroups.com>
Cc : Yuval Evri <yuva...@brandeis.edu>, Angy Cohen <angy....@cchs.csic.es>
Objet : [sephardimizrahicaucus] Sephardi Modernities Seminar Series | Aomar Boum (Feb 23, 12:30pm ET / 6:30pm Spain)
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Cohen, Yolande
Feb 25, 2026, 9:42:11 AMFeb 25
to avi...@bgu.ac.il, sephardimi...@googlegroups.com, Yuval Evri, Angy Cohen
So sorry, I mean can you send me the link when this talk will be online
Tks so much
De : Cohen, Yolande <cohen....@uqam.ca>
Date : mardi, 24 février 2026 à 12:18
À : avi...@bgu.ac.il <avi...@bgu.ac.il>, sephardimi...@googlegroups.com <sephardimi...@googlegroups.com>
Date : mardi, 24 février 2026 à 12:18
À : avi...@bgu.ac.il <avi...@bgu.ac.il>, sephardimi...@googlegroups.com <sephardimi...@googlegroups.com>
Objet : Re: [sephardimizrahicaucus] Sephardi Modernities Seminar Series | Aomar Boum (Feb 23, 12:30pm ET / 6:30pm Spain)
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