Some Best Blog promotion technques!
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Your content should be Fantastic
Yes, I know you are backing your content to the hilt, but is it really any
good? You need to understand that there are plenty of people, some of them
authority figures in their niche, who are tackling the same subject as you are.
So, you need to take great pains to ensure that your content is interesting, is
a problem solver and is engaging. More importantly, it must be what your target
readers are looking for. By giving them something that they want, you are
essentially taking the first step towards promoting your content.
Update your blog regularly
One blog post a month is not really going to cut it with your readers. You need
to ensure that you are going to update your blog regularly through the week. By
making regular posts, you are giving your readers something to come back to.
Just imagine a scenario wherein a reader loves what you write, but finds that
your posts are few and far between. This reader will stop coming to your blog,
even though he/she has a good opinion about what you write. So, updating your
blog is one of the more subtle ways of promoting it, although quite a number of
people will tell you that it isn’t a part of marketing your blog at all.
Choose a Relevant Theme
Why do people spend a lot of time and effort searching for that perfect theme
for their WordPress blog? It’s because the choice of the theme will make or mar
their efforts. The right theme is the one that is relevant to the purpose of
your blog, looks good and offers users a very nice user experience. This is
also something that makes people come back to your blog, again and again. On
the other hand, a theme that is not user friendly and looks very ordinary is a
put off. Such blogs usually don’t work.
Offer Variety
If you want your content to do all the talking for you, it’s important to use
variety. Purely text oriented content kills readers interest after a period of
time. So, try to mix and match your content by not just offering textual
content but also offering videos, infographics, whitepapers and even PDF
presentations on your blog. Variety, they say, is the spice of life, and
nowhere is this truer than in your blog.
Facebook Profile
Yes, why not use the ever increasing potential of social media for your
promotional efforts. Setup a Facebook page. Use your personal profile to market
your blog. You need to give details about your blog and what it is all about to
prospective readers and this becomes a breeze if you use your personal profile
to market your blog. You can share the links to your blog posts through your
Facebook profile.
Tweet… Tweet!!
Your blog needs the cute little blue birdie, so create that Twitter handle for
your blog, and keep updating your handle, every time you make a blog post. You
can even send out related tweets and interact with the followers of your blog,
one-to-one. What you could do is that you can integrate your Facebook page with
the profile you have created for Twitter. This will take away the need to make
separate updates on both the social media platforms. An update done on one will
reflect on the other.
On-Blog Twitter and Facebook Engagement
There are plenty of ways you can do this, but one of the better ways is by
adding Facebook ‘Like’ and ‘Tweet’ buttons at the end of every page. So, if the
visitor likes your post, they can click on the Like button and the link to your
blog post will appear on their Facebook profile page. Not only will this help
your blog post go viral, but search engines do consider the number of ‘likes’
in their search algorithm to rank your page. The Tweet this button performs
along similar lines, and visitors, who press this button, will send out a Tweet
with respect to your blog post. All in all, these are the kind of social
sharing mechanisms that most bloggers are adopting as they are reaping rich
dividends of the same.
Email Marketing
When it comes to online promotion, sometimes, it’s the tried and tested
marketing methods that also need to be made a part of the marketing mix. Take
for example the case of email marketing. With the advent of more innovative
tools and techniques, not many give it the importance it earlier merited. But,
if you want more and more users to adopt your blog, you need to distribute your
content to prospective readers. This is where email marketing comes in handy.
So, use it.
You won’t escape Keyword Research
Whatever, your online marketing techniques are, if there is one thing that you
can’t escape is keyword research. You need to identify those keywords for which
you want your blog to be ranked. You need to target only those keywords that
are going to be used by your target readers to search for your blog. One of the
best strategies in this regard is to target a mix of low volume and high volume
keywords. There is very little chance of going wrong in this case, as you will
be covering all your bases.
Blog Optimization
The great thing about the WordPress platform is that it offers you an SEO pack plugin that is easy
to install and helps you optimize your blog, by optimizing your titles and
description. So, use that to get started on your Homepage first, and try and
optimize every important aspect on it, including the text, Title, Meta
description etc, for your target keywords. Once that is done, you will also
need to optimize your category pages in the same manner. Remember it is a
unified SEO approach that will work
for you, and not a piecemeal approach.
How about a Facebook Fan Page?
Yes, one of the better ways of using social media to promote your blog is to
create a Facebook Fan page. What this means is that you need to create a
landing page on Facebook that offers information about your blog, and what it
is all about. By using this page, you can even post your blog articles,
pictures and any other information related to your blog. It’s important not to
confuse your fan page with your personal profile. They are two very different
things. The latter helps you spread awareness about your blog, using your
personal network, while the former helps you collect ‘fans’ who have subscribed
to your Fan page; these fans actually want to know about any new updates and
happenings on your blog.
Using YouTube Videos
This is something that requires a bit of creative effort from your side, but if
you get it right, and are able to link YouTube videos to your WordPress blog
site, there is no better way to promote your blog. Start off with a video that
is really simple and which helps you get the hang of creating videos for your
blog. As you go along, you can get a little more creative and do something that
is really innovative.
Use Voting Sites
Another great promotional strategy is to use social news sites and discovery
engines like Reddit, StumbleUpon, and BlogEngage, which accept posts and allow
readers to vote for the content. This helps you generate a pretty good amount
of backlinks to your blog and what’s more regular submission of your posts to
these sites, does help improve blog traffic, as well.
Effective Communication
Here are just some of the elements of an effectively communicated message (blog
content):
Proper preparation of the message
It must have clear purpose
Keeping the User engaged at every step of the message
You pour your heart into the message
You must be passionate about your message
It must be complete and correct
It must help people make a decision (call to action centric)
Most importantly, it must be considerate of the target readers’ views
Communicating effectively with your readers is the essence of a successful
blog. You can promote it across every known channel, but if it doesn’t come
across as honest, you won’t be able to market your blog successfully.
Patience is the key
I want to conclude the pointers by mentioning one important attribute that all
bloggers must possess while promoting their blog and that is patience. You will
do well to remember that your blog cannot go from zero to being a hero in
double quick time. So, by being patient, you are giving yourself time to
experience the fruits of your professional labor.
I am sure these 20 ways of blog promotion will prove to be immensely useful to
you and will help your blog become popular in its niche. But, a word of caution
– Promotion is all about learning and implementing new strategies and also
reworking existing strategies to suit the need of the hour. So, keep monitoring
your results with respect to each and every promotional strategy that you
adopt, and keep making changes whenever your think they are needed. All the
best!