Cs 1337 Utd Syllabus

[Imelda Matchett]

CS1337 (COSC 1337) Computer Science I (3 semester credit hours) Review of control structures and data types with emphasis on structured data types. Applies the object-oriented programming paradigm, focusing on the definition and use of classes along with the fundamentals of object-oriented design. Includes basic analysis of algorithms, searching and sorting techniques, and an introduction to software engineering. Programming language of choice is C/C++. Students will also be registered for an exam section. Prerequisite: CS 1336 with a grade of C or better or equivalent. (Same as CE 1337) (3-0) S

2300/COMM 2300 Media Literacy (3-0). An analysis of media and its impact on society. Emphasis is on understanding the cultural, political, economic and social impact of media in the United States and the world.

2335 Writing for Public Relations (3-0). The fundamentals of creating messages for a variety of Public Relations applications including press releases, pitch letters and campaign proposals. Special attention will be given to social media applications.

2345 Multimedia Development and Design (3-0). Principles and practice of visual communication using a variety of industry-standard software. Projects range from publication design to web development with a focus on the application of graphic design principles.

3335 Public Relations Principles (3-0). Fundamentals of public relations including the history, terminology and various components of the profession. Some time will be spent preparing news releases and a public relations campaign.

3342 Advertising Principles (3-0). A study of the principles and practices of advertising, with an emphasis on the strategic process and preparation of advertising for the mass media. (Credit may not be earned for this course and Communication 3342.)

3360 Sports Broadcasting (3-0). This course will provide an introduction to the Sports Broadcasting Media Industry. Students will learn the various role within conducting a live sports broadcast for local television. The roles to be taught in the course will feature: Play-By-Play, Color Analyst, Sports Production and Reporting. (Credit may not be earned for this course and Communication 3360.)

3363 Electronic News Gathering and Production (3-0). Theory and practice of producing video newscasts on location and in a station environment. Focus on shooting and editing. Extensive hands-on experience equipment. Production of multiple packages and news pieces. (Credit may not be earned for this course and Communication 3363.)

Prerequisites: Communication 1337 or Mass Media 1337, and advanced standing.

3370 Communication and Media Law (3-0). A study of statutory, administrative, and case law relevant to the First Amendment and U.S. communication industry. Attention given to applicable Texas Law. (Credit may not be earned for this course and Communication 3370.)

3381 International Study Abroad in Mass Media (3-0). This course is designed for classes offered through the study abroad program. Course topics vary by program. This course may be repeated for up to 6 hours to meet major requirements.

4301 Senior Seminar (3-0). Capstone course for all areas of mass media, emphasizing portfolio development and other preparation for entry into the mass media profession. Course topics also include: professional communication excellence, job interviewing, team communication, cultural sensitivity, and work-life balance. (Credit may not be earned for this course and Communication 4301.)

4335 Advertising/Public Relations Campaigns and Cases (3-0). Case-method and campaign planning as they pertain to advertising and public relations administration. Emphasis on development of creative strategy and media selection. (Credit may not be earned for this course and Communication 4335.)

4355 Mass Media Effects and Ethics (3-0). A study of social science research methodology as applied to mass media research. The course will examine current theories of the effects of mass media on audiences. The study of reasoning and ethical decision making as they relate to the mass media. (Credit may not be earned for this course and Communication 4355.)

4360 Entertainment-Education in Media (3-0). This course will involve the study of how Entertainment-Education in Media has impacted social change in the United States and throughout the world by educating and entertaining audiences through film and television study from a theoretical perspective. Students will design a new Entertainment-Education media proposal for film or television through social change.

4366 Visual Editing Theory and Techniques (3-0). A study of professional editing techniques, theories and trends in the history and current practice of film and television. Class will use non-linear editing systems, emphasizing technical and creative processes to visual storytelling.

Prerequisite: Communication 1337 or Mass Media 1337.

4379 Mass Media Internship. Students gain on-the-job experience by working in the industry. Limited to students majoring in Mass Media. Upper-level students are selected on the basis of a written application submitted to the department chair one semester in advance. (May be repeated once for credit for a maximum of 6 semester hours credit.)

Prerequisite: Department permission required.

4391 Research. A specialized course which may be directed reading or research for superior students majoring in mass media.

Prerequisites: Senior standing and department chair approval.

2341/SPCH 2341 Oral Interpretation (3-0). Imaginative and skillful oral reading of literary texts through study of literature styles and presentation techniques. The student will learn to perform prose, poetry, and dramatic texts for general audiences.

3311 Small Group Communication (3-0). A course to develop skill in leading and participating in small group interaction. Special emphasis on the nature of small groups, factors influencing communication in groups, and small group decision making.

3321 Principles of Persuasion (3-0). An analysis and evaluation of various forms of attitudinal and behavioral control from propaganda to brainwashing. Emphasis on theories of attitude change as applied to modern institutions.

3336 Social Media Management (3-0). This course will explore how public relations strategies have been influenced by various social media sites. Students will learn how to utilize social media for public relations goals including outreach, consumer relations, social responsibility, and crisis management.

3337 Crisis Communication (3-0). This course focuses on crisis communication and management, emphasizing practical application of theories, strategies, and tactics from a public relations perspective.

3342 Advertising Principles (3-0). A study of the principles and practices of advertising, with an emphasis on the strategic process and preparation of advertising for the mass media. (Credit may not be earned for this course and Mass Media 3342.)

3352 Communication in Professional Life (3-0). A course designed to investigate the role of human communication in professional life. Attention to interviewing, workplace culture, interpersonal and team communication, technology, professional presentations, leadership, and work life balance.

3356 Negotiation and Conflict Management (3-0). Examines the role that negotiation plays in the conflict management process with a focus on principled negotiation. The course will examine the differences between competitive and cooperative negotiation focusing on foundations of effective negotiation.

3360 Sports Broadcasting (3-0). This course will provide an introduction to the Sports Broadcasting Media Industry. Students will learn the various role within conducting a live sports broadcast for local television. The roles to be taught in the course will feature: Play-By-Play, Color Analyst, Sports Production and Reporting. (Credit may not be earned for this course and Mass Media 3360.)

3363 Electronic News Gathering and Production (3-0). Theory and practice of producing video newscasts on location and in a station environment. Focus on shooting and editing. Extensive hands-on experience with equipment. Production of multiple packages and news pieces. (Credit may not be earned for this course and Mass Media 3363.)

Prerequisite: Communication 1337 or Mass Media 1337, and advanced standing.

3366 Film as Message (3-0). Students will examine selected contemporary films. Interpersonal communication theories, nonverbal communication theories, and rhetorical theories will be used to see how the film creates its message through camera angles, color, gender and cultural assumptions, language choices, and proxemics.

3370 Communication and Media Law (3-0). A study of statutory, administrative, and case law relevant to the First Amendment and U.S. communication industry. Attention given to applicable Texas Law. (Credit may not be earned for this course and Mass Media 3370.)

3381 International Study Abroad in Communication (3-0). This course is designed for classes offered through the study abroad program. Course topics vary by program. The course may be repeated for up to 6 hours to meet major requirements.

4301 Senior Seminar (3-0). Capstone course for all areas of communication, emphasizing portfolio development and other preparation for entry into the communication profession. Course topics also include: professional communication excellence, job reviewing, team communication, cultural sensitivity, and work-life balance. (Credit may not be earned for this and Mass Media 4301.)

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