~>PDF Transnational Management Text, Cases & Readings in Cross-Botransnational Management @*BOOK Christopher A. Bartlett

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Christopher A. Bartlett's Transnational Management: Text, Cases & Readings in Cross-Botransnational Management

By : Christopher A. Bartlett Institute

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Book Synopsis :

"Transnational Management" focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

Book Detail :

Author : Christopher A. Bartlett

Pages : 752 pages

Publisher : McGraw-Hill Education

Language : eng

ISBN-10 : 17218811

ISBN-13 : 9780078029394

 

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