Business use case of Sentiment Analysis

[Yugank Narula]

Hi,

I am learning Azure text analytics. I wanted to know the in which business scenarios where sentiment analysis can be used.

Regards,

Yugank Narula

[Mark Cieliebak]

Dear Yugank

the "classical" application for sentiment analysis is social media monitoring, where companies track how their brand or products are discussed in Twitter, Facebook etc. This helps for instance to assess the value/effects of marketing campaigns. 

But there are also other applications: It is also used in customer support to find ot "how upset" a certain customer is, and the offering these customers a certain discount.  And one of our partners used sentiment analysis in a bank, where he analysed the sentiment of messages from private banking customers to predict the revenue with each customer. 

Best wishes

Mark

[Seth Grimes]

There has been some backlash, regarding social media sentiment analysis, in the last year or two, because findings produced by many of the tools are seen as superficial. I'd say that a more successful use case has been survey analysis, for so-called customer experience, and sometimes for market research.

You might check out presentations from a conference I produce, the sentiment analysis Symposium, held annually since 2010. Visit http://SentimentSymposium.com. They will give you a taste for the breadth and types of applications.

Seth