Marking up a contest or give away

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Barry Rolapp

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May 29, 2020, 2:40:03 PM5/29/20
to Semantic Search Marketing
Curious if anyone has had any success in marking up a contest/give away with structured data.

Success would be defined by being error free and getting an enhanced search result. Didn't see anything in the full list of types that appeared applicable...

jarnovandriel

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May 29, 2020, 3:43:34 PM5/29/20
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Since there's no specific schema.org type for it I'd probably use an Event for this as such:

"@type":"Event",
"sameAs":"
https://www.wikidata.org/wiki/Q1520733"

Whether or not to use 'sweepstake' for this depends on the type of contest you're talking about though I hope you get the idea.

Barry Rolapp

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May 29, 2020, 5:35:12 PM5/29/20
to jarnovandriel, Semantic Search Marketing
Thank you Jarno!

I think I get where you are heading with that. Makes sense - I'll see if any of the properties associated with event, or more specifically SaleEvent, are applicable and help me define what would need to be defined.

Appreciate the pointer!

On Fri, May 29, 2020 at 12:43 PM jarnovandriel <jarnov...@gmail.com> wrote:
Since there's no specific schema.org type for I'd probably use an Event for this as such:

"@type":"Event",
"sameAs":"
https://www.wikidata.org/wiki/Q1520733"

Whether or not to use 'sweepstake' for this depends on the type of contest you're talking about though I hope you get the idea.

On Friday, May 29, 2020 at 8:40:03 PM UTC+2, Barry Rolapp wrote:
Curious if anyone has had any success in marking up a contest/give away with structured data.

Success would be defined by being error free and getting an enhanced search result. Didn't see anything in the full list of types that appeared applicable...

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