This is from a VRM mailing list that I am on as well, a discussion touching on personal data and QS. Said by Adrian Groper:
"It's as simple as wealth. Data is a working asset and if I have it, it works for me.
If I have data and can cause the apps to come to me, then I extract the maximum value. If the company* has data then the apps come to them and I get relatively little.
In the days when computers were expensive and networks were slow, distributing apps seemed inconceivably impractical and a business model developed that valued software over data. Now that the most valuable apps are open source and bandwidth is almost free, moving a copy of the apps to where my data lives becomes an option.
Privacy is the key enabler for this shift. Apps that allow me to develop an online reputation and to add the value my data to the worldwide collective while at the same time minimizing the leakage of my asset will rule the day."
*If you substitute 'any 3rd party platform that wants my data' for 'company', this statement very neatly summarises my position. With which, most of you here are already familiar. :)