Automating jwplayer PLAY button !!

[sanbuds]

Hi all,

im a newbie and i want to automate the task of playing a video file in
a flash player in a site.

for eg: in the following link

http://tvshack.cc/movies/28_Weeks_Later__2007_/

how wud i go about automating the clicking of the play button (i mean
automating the play event so as to play the video file).
i couldnt find any element regardin it in the source which i can use
to acheive that.

Kindly help.

Thanks,
Sanbuds