Insta Pp Pinterest
Gro Bert
There is no one-size-fits-all answer to the Pinterest vs. Instagram question. It completely depends on your business requirements and goals.
For instance, if your goal is to increase traffic to your website, Pinterest is a goldmine. And if you want to integrate your online eCommerce store into a social platform, Instagram is a great pick.
From businesses to celebrities to photographers to musicians, everybody is on Instagram nowadays. The platform has 1 billion monthly active users in 2021, and the growth spurt shows no signs of slowing down.
Instagram was launched in 2010, as a fun and easy way of capturing moments, and sharing them with friends and family. Originally, Instagram only allowed the posting of photos, but over time, the company expanded to videos.
Launched in the same year as Instagram, Pinterest is a social network where users can save and share visuals of anything they find interesting. As of the second quarter of 2021, the platform had 454 million monthly active users.
In this light, the scope for brands on Instagram is much more. In addition to talking about their product or service, brands can even share behind-the-scenes content, boxing and unboxing videos, and more.
For instance, if your Instagram account has more than 10,000 followers, you can share links in your Instagram stories. If not, you can use bio link tools such as Linktree to drive traffic to multiple sites.
In contrast, Pinterest does not offer any photo editing capabilities. This means that you need to finish off all your editing on an external application or platform before uploading content to Pinterest.
Pinterest makes it really easy for users to shop by mentioning the price and product information right under the pin. Besides, like already mentioned before, Pinterest allows users to link to external sites in each pin.
Posts on the platform generally only get engagement for 24 hours. But if your post performs well, i.e., if a large number of people comment, share, or save, Instagram might show it for a little longer.
It is pretty common (and necessary) for brands to build elaborate social media calendars. A good practice here is to account for when most of your audience is active. You can view the same on the app itself:
Should you need any help managing your Instagram and Pinterest accounts, you can always avail of our social media management services. We specialize in building brands and driving engagement on social channels.
Created by the same company as TikTok, ByteDance has been pushing the app to climb to the top charts in the app stores in the UK and the US. Although the app is not brand new, launching in 2020, downloads have recently been soaring, especially in the US, with almost 1 million instals between March 27 and April 10 (2023) [Source].
Fashion, beauty, food, wellness and travel are the most popular trending topics on the app. Suggestions, recommendations, get-ready-with-me type videos, and well curated, visually aesthetic content are provided under each topic.
The ideal creator for the app is female, between the ages of 22 and 26, residing in New York or Los Angeles, and focused on fashion and beauty, according to presentations Lemon8 gave to marketing firms in January that were acquired by The New York Times [Source].
While having tabs for Following and For You and dabbling in photos and videos, the similarities between Lemon8 and TikTok end there. While TikTok is primarily focused on video content, Lemon8 is primarily focused on photo content.
Conceptually, Lemon8 is being heavily compared to the early days of Instagram with lots of images and carousel posts. Instagram now gets criticised for overloading users with too much content at one time and not placing posts in chronological order.
Since Instagram has such a large user base, it is better for video content, stories, direct messaging, and reaching a much larger audience on a much wider range of topics. However, since some of those features and types of content have turned users away from Instagram, they might prefer Lemon8, which focuses on lifestyle photos and long-form captions.
So, if you are wondering what the best times to post on social media in 2024 are, I have got you covered. In this post, I have compiled some of the key statistics from leading studies on the best times to post on social media.
While posting at the right time is important, it is also important to optimize your posts with the right caption so that they reach the maximum audience. You can use tools like Hubspot AI Social Media Caption Generator to easily create engaging and impactful copy for your posts.
"Personally, I have found the best time to post to be 10 AM - 12 PM, but this can be largely dictated by the relationship that you have with your audience. My recommendation to anyone uploading YouTube content is that they try to post on a regular schedule so that their audience knows when to expect a video."
You may find that certain content types work better when posted at certain times. For instance, your videos may perform well when posting in the morning, while your images may do better in the late afternoon.
After installing one of these software programs, you can choose the video settings for screen recording. This will include screen size and resolution, among other features. You can then head to Pinterest and open the video you want to download. Start recording from the software while you play the video. Once the video has finished playing, you can stop recording and save the file on your computer.
Just like Facebook ads or ads on other social media platforms, Pinterest video ads are used by businesses to show brand appeal. On a platform full of creativity and ingenuity, these video posts must be showstoppers for your business to get engagement. Not only should they catch eyes with your products, but they must also display your brand name and logo to get the attention you are paying for.
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