I would love to give a short presentation on Search Engine Optimization
(SEO) in 2025 - the age of AIs.
I ran a website promotion company from 2005-2008, early days of Google, and learned many of the tricks that worked in the early days, so It's been a long ride to where we are today.
But today - there's a whole 2nd level of "search" _ because, when you ask an LLM a question it doesn't know the answer off the top of it's head, you can direct it to search for it.
It then Googles that term, and reads the first few things that come up in that search - so... SEO takes on a whole new shape as a result.
If you Google: "
model completeness conjecture" now, Google usually uses the AI summary to describe my conjecture, 1 or 2 of the additional info links on the right, and usually 7-8 of the other links on that top 10 search results. And so if you ask Chatty to "google the conceptual model completeness conjecture" it goes to google and finds all of those links, follows them, reads them, learns about my conjecture and can then tell others.
Now I know kung fu! 😂
But this also lets me more and more easily write more articles about the idea that I've spent 20 years articulating, and I have to tell Chatty less and less over time, because it has access to all of these pre-curated articles and papers. And so the more articles and papers there are, the more... well, you get the idea.
The final phase will be that these search results are added (as they are every few months) into the LLM training data, and then they won't have to first search - they'll just know about the conjecture ... natively. Yikes. 😅
Obviously I'm not the only person in 2025 to be doing SEO in this way, or seeing it, but it is an interesting cycle to watch it all unfolding. Like in slow motion and fast forward at the same time. 😬