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[Nakul Gulati]

---------- Forwarded message ----------
From: <a12n...@iimahd.ernet.in>
Date: Tue, Mar 12, 2013 at 6:26 PM
Subject: BRM QUESTIONNAIRE
To: a12n...@iimahd.ernet.in

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BRM QUESTIONNAIRE

Name

(optional)

Gender *

• Male
• Female

Do use Shampoo?

yes/no

• Yes
• No

What type of shampoo do you use?

• Anti-Dandruff
• Herbal
• Regular
• Premium
• Other:

Which brand do you currently use?

(Vivel,Dove,Sunsilk,L'oreal, etc.)

What do you usually buy?

• Bottle
• Sachet

From how long have you been using this brand?

• less than 1 month
• between 1 - 3 months
• between 3 to 6 months
• between 6 to 1 year
• Over 1 year

What is the frequency of your usage?

• Daily
• Alternate days 
• Twice a week
• Once a week

Overall satisfaction with the current brand

	1	2	3	4	5
Least Satisfied Select a value from a range of 1,Least Satisfied, to 5,Highly Satisfied,.						Highly Satisfied

What is the likelihood of you purchasing this brand next time?

(Please tick the most appropriate response)

	1	2	3	4	5
Least likely Select a value from a range of 1,Least likely, to 5,Most likely,.						Most likely

What is the likelihood of you recommending this brand to your friends?

	1	2	3	4	5
Least likely Select a value from a range of 1,Least likely, to 5,Most likely,.						Most likely

Have you used any other brand in the past?

(You can select multiple brands)

• Dove
• Vivel
• Superia
• Fiama Di Wills
• Sunsilk
• Head and Sholders
• Garnier
• L'oreal
• Clinic All Clear
• Clinic Plus
• Dabur Vatika
• Nyle
• Himalaya
• Pantene
• CavinKare's Meera
• Ayur
• Lakme
• Other:

What was the reason to discontinue the brand/brands?

• It was not effective
• Increased problem
• Price was high
• Caused dullness
• Caused dryness
• Caused hairfall
• Wasn't effective in fighting dandruff
• Other:

What influenced you when you switched to your current brand/brands?

(You can tick multiple boxes)

• Friends recommendation
• Doctors advice
• Retailer's suggestion
• Advertisement
• Other:

Rate the following factors on a scale of 1 to 5 that you consider critical while making a purchase decision

1 for least critical 5 for most critical

	1	2	3	4	5
Price
Brand
Promotions & Offers
Availability in a particular size
Premiumness
Packaging
Herbal (whether in contains natural ingredients)
Prevents Hair-fall
Is Anti-dandruff
Provides good shine and color protection

"I think this brand is good value for money"

Rate the following brands on a scale of 1(strongly disagree) to 5(strongly agree) on the basis of the given attribute.

	1 (Strongly Disagree)	2	3	4	5 (Strongly Agree)
Dove
Fiama Di Wills
Sunsilk
Head & Shoulders
Garnier
L'oreal
Clinic all Clear
Clinic Plus
Dabur Vatika
Pantene
Himalaya

"This brand provides great Offers & Promotions"

Rate the following brands on a scale of 1(strongly disagree) to 5(strongly agree) on the basis of the given attribute.

	1 (Strongly Disagree)	2	3	4	5 (Strongly Agree)
Dove
Fiama Di Wills
Sunsilk
Head & Shoulders
Garnier
L'oreal
Clinic all Clear
Clinic Plus
Dabur Vatika
Pantene
Himalaya

"This brand is available in all the sizes I want"

Rate the following brands on a scale of 1(strongly disagree) to 5(strongly agree) on the basis of the given attribute.

	1 (Strongly Disagree)	2	3	4	5 (Strongly Agree)
Dove
Fiama Di Wills
Sunsilk
Head & Shoulders
Garnier
L'oreal
Clinic all Clear
Clinic Plus
Dabur Vatika
Pantene
Himalaya

"This brand has the best packaging"

Rate the following brands on a scale of 1(strongly disagree) to 5(strongly agree) on the basis of the given attribute.

	1 (Strongly Disagree)	2	3	4	5 (Strongly Agree)
Dove
Fiama Di Wills
Sunsilk
Head & Shoulders
Garnier
L'oreal
Clinic all Clear
Clinic Plus
Dabur Vatika
Pantene
Himalaya

"This brand is good in removing dandruff"

Rate the following brands on a scale of 1(strongly disagree) to 5(strongly agree) on the basis of the given attribute.

	1 (Strongly Disagree)	2	3	4	5 (Strongly Agree)
Dove
Fiama Di Wills
Sunsilk
Head & Shoulders
Garnier
L'oreal
Clinic all Clear
Clinic Plus
Dabur Vatika
Pantene
Himalaya

"This brand is good in solving Hair-fall problems "

Rate the following brands on a scale of 1(strongly disagree) to 5(strongly agree) on the basis of the given attribute.

	1 (Strongly Disagree)	2	3	4	5 (Strongly Agree)
Dove
Fiama Di Wills
Sunsilk
Head & Shoulders
Garnier
L'oreal
Clinic all Clear
Clinic Plus
Dabur Vatika
Pantene
Himalaya

"This brand gives the best shine and color protection "

Rate the following brands on a scale of 1(strongly disagree) to 5(strongly agree) on the basis of the given attribute.

	1 (Strongly Disagree)	2	3	4	5 (Strongly Agree)
Dove
Fiama Di Wills
Sunsilk
Head & Shoulders
Garnier
L'oreal
Clinic all Clear
Clinic Plus
Dabur Vatika
Pantene
Himalaya

"This brand contains natural ingredients "

Rate the following brands on a scale of 1(strongly disagree) to 5(strongly agree) on the basis of the given attribute.

	1 (Strongly Disagree)	2	3	4	5 (Strongly Agree)
Dove
Fiama Di Wills
Sunsilk
Head & Shoulders
Garnier
L'oreal
Clinic all Clear
Clinic Plus
Dabur Vatika
Pantene
Himalaya

"This brand provides good bounce and smoothness to my hair"

Rate the following brands on a scale of 1(strongly disagree) to 5(strongly agree) on the basis of the given attribute.

	1 (Strongly Disagree)	2	3	4	5 (Strongly Agree)
Dove
Fiama Di Wills
Sunsilk
Head & Shoulders
Garnier
L'oreal
Clinic all Clear
Clinic Plus
Dabur Vatika
Pantene
Himalaya

Rate the following brands on a scale of 1 to 5 on the basis of Premiumness

	1 (Strongly Disagree)	2	3	4	5 (Strongly Agree)
Dove
Fiama Di Wills
Sunsilk
Head & Shoulders
Garnier
L'oreal
Clinic all Clear
Clinic Plus
Dabur Vatika
Pantene
Himalaya

"I would like to buy this brand in future"

1 (least likely) to 5 (most likely)

	1 (Strongly Disagree)	2	3	4	5 (Strongly Agree)
Dove
Fiama Di Wills
Sunsilk
Head & Shoulders
Garnier
L'oreal
Clinic all Clear
Clinic Plus
Dabur Vatika
Pantene
Himalaya

"I will definitely recommend this brand to my friends"

1 (least likely) to 5 (most likely)

	1 (Strongly Disagree)	2	3	4	5 (Strongly Agree)
Dove
Fiama Di Wills
Sunsilk
Head & Shoulders
Garnier
L'oreal
Clinic all Clear
Clinic Plus
Dabur Vatika
Pantene
Himalaya

What is more Important?

(By function - we mean the attribute Like anti-dandruff, hair fall etc.)

• Brand
• Function

Do you use conditioner?

• Yes
• No

Which brand of conditioner do you use?

Occupation *

• Student
• Professional
• Housewife
• Other:

Age *

• below 20
• between 20-34
• between 35 to 44
• above 45

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Nakul Gulati

IIM Ahmedabad 

PGP-ABM 2012 - 2014

Section C

Dorm 15 Room 10

Ph- 9974184790 Ext-7510