Fwd: BRM QUESTIONNAIRE

[Nakul Gulati]

resending . just to make sure you guys fill it asap

---------- Forwarded message ----------
From: <a12n...@iimahd.ernet.in>
Date: Thu, Feb 28, 2013 at 10:23 PM
Subject: BRM QUESTIONNAIRE
To: a12n...@iimahd.ernet.in

Group members -- C12 .. You guys plzz fill this form (compulsory) go through it if you find any mistake plzz notify we have to analyse before we submit and other things also need to be done like code book which can be done only after we pretest this form...

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BRM QUESTIONNAIRE

Name

(optional)

Gender *

• Male
• Female

Occupation *

• Student
• Professional
• Housewife

Age *

• below 20
• between 20-35
• above 35

Do use Shampoo?

yes/no

• Yes
• No

What type of shampoo do you use?

• Anti-Dandruff
• Herbal
• Others (Hair-fall, shine, color protection, moisturizing etc.)

Which brand do you currently use?

(Vivel,Dove,Sunsilk,L'oreal)

What do you usually buy?

• Bottle
• Sachet

From how long have you been using this brand?

• less than 1 month
• between 1 - 3 months
• between 3 to 6 months
• between 6 to 1 year
• Over 1 year

What is the frequency of our usage?

• Daily
• Alternate days 
• Twice a week
• Once a week

What influenced you when you switched to your current brand?

(You can tick multiple boxes)

• Friends recommendation
• Doctors advice
• Retailer's suggestion
• Advertisement
• None of them 

Overall satisfaction with the current brand

	1	2	3	4	5
Least Satisfied Select a value from a range of 1,Least Satisfied, to 5,Highly Satisfied,.						Highly Satisfied

If your favorite brand is not available with the store where you usually make your purchases, (most probably what will be your response)

(Please tick the most appropriate response)

• I will look at other stores until I find the brand
• I will look at one or two stores and buy the one with a similar attribute
• I will buy another brand with the similar attribute
• I will wait until it comes to my store

Have you used any other brand in the past?

• Dove
• Vivel
• Superia
• Fiama Di Wills
• Sunsilk
• Head and Sholders
• Garnier
• L'oreal
• Clinic All Clear
• Clinic Plus
• Dabur Vatika
• Nyle
• Himalaya
• Pantene
• CavinKare's Meera
• Ayur
• Lakme
• Other:

What was the reason to discontinue the brand?

• It was not effective
• Increased problem
• Price was high
• Caused dullness
• Caused dryness
• Caused hairfall
• Wasn't effective in fighting dandruff
• Other:

Tick the following brands in the appropriate segment

(Tick mark only one column for each row)

	Anti-dandruff (Premium)	Anti-dandruff (Normal)	Herbal (Premium)	Herbal (Normal)	Beauty/Cosmetic/Others (Premium)	Beauty/Cosmetic/Others (Normal)
Dove
Vivel
Superia
Fiama Di Wills
Sunsilk
Head & Shoulders
Garnier
L'oreal
Clinic All Clear
Clinic Plus
Dabur Vatika
Nyle
Himalaya
Pantene
CavinKare Meera
Ayur
Lakme
Any Other (Please Specify)

We have identified certain benefits or functional attributes that a shampoo generally offers. Please tick mark the attributes that you seek in a brand

(you can tick mark multiple attributes)

• Prevents Hair fall
• Prevents split ends 
• Anti-dandruff
• Shine/Color protection
• Stronger Hair
• Softness
• Contains natural ingredients
• Prevents Dryness
• Smoothness
• Provides Bounce
• Volumizing
• Moiturizing
• Conditioning
• Contains vitamins
• Other:

What is more Important?

(By function - we mean the attribute Like anti-dandruff, hair fall etc.)

• Brand
• Function

Allocate 100 points among the following factors that you consider critical making a purchase

(Give maximum Points to the most critical factor) (Sum of all the points allocated must be 100)

• Price
• Effectiveness
• Brand Name
• Promotions/Offers
• Packaging
• Function/Attribute
• Availability in a particular size

Do you use conditioner?

• Yes
• No

Which brand of conditioner do you use?

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--
Nakul Gulati

IIM Ahmedabad 

PGP-ABM 2012 - 2014

Section C

Dorm 15 Room 10

Ph- 9974184790 Ext-7510

[Richa Singh (Ms)]

Can i forward it to my friends too ? will that help ?

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[Nakul Gulati]

yes sure but not this one ... see the revised brm questionnaire