Fwd: DSMM READINGS

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Moumita Sinha

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Feb 26, 2015, 1:51:31 AM2/26/15
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---------- Forwarded message ----------
From: smita sharma <smitash...@gmail.com>
Date: Thu, Feb 26, 2015 at 11:14 AM
Subject: DSMM READINGS
To: Gaurav <gauravt...@yahoo.com>, Moumita Sinha <moumitas...@gmail.com>, Gagandeep Sohanpal <gagans...@gmail.com>


Dear students,

PFA the readings of DSMM.

Wishes,
Smita

redbus.pdf
ROI of Facebook.docx
Social_Media_Analytics.pdf
Google AdWords.ppt
WEB 2.0.ppt
ROI.pptx
SEM, SEO.pptx
Twitter.pptx
article 1.docx
Content mktng, ORM.docx

Moumita Sinha

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Feb 26, 2015, 5:31:37 AM2/26/15
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23E47000_can_you_measure_the_roi_of_your_social_media_marketing.pdf
builddirect.pdf
chennai express.pdf
digital-marketing-case-study-tis-tmi.pdf
Digitizing the consumer decision journey.pdf

Moumita Sinha

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Feb 26, 2015, 5:37:36 AM2/26/15
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DSMM 1.ppt
DSMM 2.ppt
Finding_your_digital_sweet_spot.pdf
Five_ways_to_get_more_from_digital_advertising.pdf
How to get the most from big data.pdf
ORM-How to design.pdf

Moumita Sinha

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Feb 26, 2015, 5:41:01 AM2/26/15
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Reputation-Management-SLGROUPandEikona.pdf
web 2.0 implications on knowledge mgmt.pdf
Constantinides- web 2.0.pdf
empiricalpath-airshowbuzz.pdf
MarketingCloud_Volvo.pdf
New_business models.pdf
perils of cocreation in social media.pdf
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