SEBI circular on -Ease of Doing Investment (EoDI)- Disclosure of registered name and registration number by SEBI regulated entities and their agents on Social Media Platforms (SMPs)

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Date of Issue: 26-02-2026  
         
Issuer: SEBI

Ease of Doing Investment (EoDI)- Disclosure of registered name and registration number by SEBI regulated entities and their agents on Social Media Platforms (SMPs)

Highlights of  SEBI notice dated Feb-26 -2026

Applicability

• Applies to all persons regulated by SEBI including:

  • Stock Brokers, DPs, RTAs

  • Investment Advisers, Research Analysts

  • InvITs, REITs, SM REITs

  • AIFs, Portfolio Managers

  • CIS, Mutual Funds/AMCs/AMFI

  • Any SEBI-regulated intermediary and their agents

• Covers content posted on any Social Media Platform (SMP) such as:

  • YouTube, Instagram, Facebook, WhatsApp, X, LinkedIn, Threads, Telegram, Reddit, etc.

• Includes content in public or closed groups.

Key Disclosure Requirements For Regulated Entities

If entity has single SEBI registration:

• Must display registered name and registration number:

  • On the home page of the social media handle

  • At the beginning of every securities-related post/video

If entity has multiple SEBI registrations:

• Home page: Provide a weblink to website listing all SEBI registrations.

• Each content: Disclose relevant SEBI registered name & number based on the capacity in which content is posted.

For Agents of Regulated Entities

(Examples: mutual fund distributors, PMS distributors, authorized participants)

Agent with single registration:

• Must disclose:

  • Principal entity’s registered name & number, and

  • Agent’s own registered name & number

• Required on:

  • Home page of social media handle

  • Beginning of each content

Agent with multiple registrations:

• Home page: Weblink listing:

  • Principal entities’ SEBI details

  • Agent’s own registrations and capacities

• Each content: Must show:

  • Relevant principal entity’s registration

  • Agent’s own registration

Implementation Date

• Effective from 1 May 2026

• Applies to all content uploaded on or after the effective date