Groups
Groups
Sign in
Groups
Groups
SEC"D"SEM1
Conversations
About
Send feedback
Help
BRAND AUDIT QUESTIONNAIRE
65 views
Skip to first unread message
rohi...@gmail.com
unread,
Jan 5, 2011, 10:32:36 AM
1/5/11
Reply to author
Sign in to reply to author
Forward
Sign in to forward
Delete
You do not have permission to delete messages in this group
Copy link
Report message
Show original message
Either email addresses are anonymous for this group or you need the view member email addresses permission to view the original message
to secd...@googlegroups.com
If you have trouble viewing or submitting this form, you can fill it out online:
https://spreadsheets.google.com/viewform?formkey=dHctNHBVWkVacno4eEM4WlFBTWlzZ1E6MQ
BRAND AUDIT QUESTIONNAIRE
Which brand of clothes comes to your mind when you think of style and comfort?
Name few brands you are aware of ...
Which brands of western readymade wear brand do you prefer?
Louis Philippe
Arrow
Dockers
Peter England
Provogue
Raymonds
Wrangler
Other:
How many times in a year do you shop for clothes?
Once a year
3- 6 months
Once every month
Weekly
Have you ever heard the brand Provogue?
Yes
No
how did you come to know about the provogue ?
Hoarding
Newspapers
Malls
Friends
Other:
Have you ever purchased from Provogue?
Yes
No
If yes , Why do you purchase provogue?
Quality of the fabric
Print ads
Price
Not Purchased
Other:
What types of associations first comes into your mind, when you think Provogue?
Class and style
Hrithik Roshan
Fashion
Price
Fardeen Khan
Other:
Do you think Hrithik Roshan is the appropriate “brand ambassador”?
Yes he is the best
No he will over power brand provogue
May be
You were not aware that Hrithik Roshan is the brand ambasadar of Provogue
What is the tag line of Provogue?
Apple = Innovation , then Provogue =??
Q. Would you recommend someone to buy from Provogue?
Yes
No
May be
As a brand Provogue is
1
2
3
4
5
6
7
Good
Bad
As a brand Provogue is
1
2
3
4
5
6
7
Fashionable
Unfashionable
As a brand Provogue is
1
2
3
4
5
6
7
Masculine
Feminine
What can provogue do to be successful in the future?
Start a loyalty club
Shoes, Caps
Wrist Watches
Perfumes
Reduce Prices
Other:
Name
Age
15-18 years
19- 24 years
25- 34 years
35 and above
Gender
Male
Female
Occupation
Student
Business
Service
Other:
Powered by
Google Docs
Report Abuse
-
Terms of Service
-
Additional Terms
Reply all
Reply to author
Forward
0 new messages