BRAND AUDIT QUESTIONNAIRE

[rohi...@gmail.com]

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BRAND AUDIT QUESTIONNAIRE

Which brand of clothes comes to your mind when you think of style and comfort? Name few brands you are aware of ...

Which brands of western readymade wear brand do you prefer?

• Louis Philippe
• Arrow
• Dockers
• Peter England
• Provogue
• Raymonds
• Wrangler
• Other:

How many times in a year do you shop for clothes?

• Once a year
• 3- 6 months
• Once every month
• Weekly

Have you ever heard the brand Provogue?

• Yes
• No

how did you come to know about the provogue ?

• Hoarding
• Newspapers
• Malls
• Friends
• Other:

Have you ever purchased from Provogue?

• Yes
• No

If yes , Why do you purchase provogue?

• Quality of the fabric
• Print ads
• Price
• Not Purchased
• Other:

What types of associations first comes into your mind, when you think Provogue?

• Class and style
• Hrithik Roshan
• Fashion
• Price
• Fardeen Khan
• Other:

Do you think Hrithik Roshan is the appropriate “brand ambassador”?

• Yes he is the best
• No he will over power brand provogue
• May be
• You were not aware that Hrithik Roshan is the brand ambasadar of Provogue

What is the tag line of Provogue?

Apple = Innovation , then Provogue =??

Q. Would you recommend someone to buy from Provogue?

• Yes
• No
• May be

As a brand Provogue is

	1	2	3	4	5	6	7
Good								Bad

As a brand Provogue is

	1	2	3	4	5	6	7
Fashionable								Unfashionable

As a brand Provogue is

	1	2	3	4	5	6	7
Masculine								Feminine

What can provogue do to be successful in the future?

• Start a loyalty club
• Shoes, Caps
• Wrist Watches
• Perfumes
• Reduce Prices
• Other:

Name

Age

• 15-18 years
• 19- 24 years
• 25- 34 years
• 35 and above

Gender

• Male
• Female

Occupation

• Student
• Business
• Service
• Other:

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