Gone are the days when the Web was just for browsing. You don’t just read a Web page anymore. You “e-mail” it. You “like” it. You “comment” on it. You “recommend” it. You “login” to it. You “tweet” it. And most websites—
IEEE Spectrum’s own included—also let you “share” an article via Reddit, Slashdot, Digg, StumbleUpon, Delicious, and of course, Facebook. (And by the way, thank you if you’ve been sharing these podcasts in any of these myriad ways.)
Just when you thought the Web couldn’t take one more button, two more are being added. Last month
Facebook rolled out its “Send” button. Meanwhile, Google says it’s soon going to release its +1 button—comparable to Facebook’s “Like” button—to website developers so that they can install them on their sites.
In a recent
posting, Danny Sullivan, the editor in chief of the website
Search Engine Land, wrote: “When Facebook rolled out its Send button last week, I laughed. I even
mocked on Twitter that Facebook wouldn’t be happy until our pages were full of buttons. But the Send button, as well as integrating other aspects of Facebook into websites, does make a lot of sense. In fact, it’s beginning to make so much sense I’ve begun to wonder if Facebook has won the battle to be the one true login.”
So what exactly do all these buttons do for Facebook and Google? And more important, what do they do for us?
My guest today is
Danny Sullivan. He’s been covering search engines, and now social networks, since 1995. Danny, welcome to the podcast.
This interview was recorded 23 May 2011.
Segment producer: Ariel Bleicher; audio engineer: Francesco Ferorelli
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