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**High-Tech Communications Professional**

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Jul 9, 1996, 3:00:00 AM7/9/96
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Anita F. Williams
email: an...@scn.org

Dynamic, creative professional seeking challenging role in high technology communications

EXPERIENCE
Technology
1994 - 1995
Freelance Communication Consultant
provided public relations, marketing communication, writing, and editing
services to high tech companies including Microsoft, iCat, Cinemar,
Qualitas, Wolfe Internet Access, fine.com, and Cykic Software

1994
Assistant Account Executive
Waggener Edstrom Public Relations, Bellevue, WA
represented Microsoft Corporation to international trade and vertical media
developed and implemented public relations strategies relating to Microsoft productsdeveloped public relations budgets for Microsoft products
coordinated and executed press tours promoting Microsoft products

1992 - 1994
Marketing Communication Manager
Polaris Software, Inc., San Diego, CA
served as main contact for both national and international media
developed annual public relations plans and budgets
developed and implemented crisis communications plan
responsible for all press release development and distribution
coordination of press tours to major industry publications
represented Polaris to end users via CompuServe
responsible for concept and development of marketing collateral materials, including brochures, packaging, retail displays, data sheets, print ads, and trade show signage
developed and implemented direct-mail campaigns
scripted trade show demonstrations
advised in the development of new product marketing specs
liaison with outside advertising and public relations agencies

Other
1995 - present
Publicist
The Mountaineers Books, Seattle, WA
plan and manage all media relations activities
coordinate author appearances
develop marketing copy strategies
manage corporate giving program
supervise Promotions Assistant

1989 - 1992
Editor
Marcoa Publishing, Inc., San Diego, CA
researched, wrote, and edited city guidebooks
supervised freelance staff

1986 - 1989
Associate Coordinator of Public Relations
San Diego Museum of Art, San Diego, CA
served as secondary contact for national media
wrote copy for all press materials
wrote and edited monthly membership newsletter
coordinated special events
supervised volunteer staff

EDUCATION
1986
San Diego State University, San Diego, CA
Major in English Literature
Minor in Art History

1983
Palomar Community College, San Marcos, CA
Major in Marketing

References available upon request


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