Resume: Senior marketing line or staff manager, marketing consultant
Michael B. Barton (via JobCenter)
Name: Michael B. Barton
Company: Insight Marketing!
E-mail: mbba...@ipa.net
Phone: 501-855-2422
Location: USA
MICHAEL B. BARTON
5 Osmington Lane
Bella Vista, AR 72714
(501) 855-2422
E-mail: mbba...@ipa.net
SUMMARY
Seasoned marketing and advertising manager with proven record
with both Fortune 100 and start-up firms. Innovative strategist,
unusually strong communicator, team-building manager with particular
expertise in consumer products, new products and new ventures.
Brand Manager for Procter & Gamble; VP, Director of Account Management
for Young & Rubicam; Senior VP, Group Account Director for J. Walter
Thompson; VP Marketing for several start-up firms. Currently Principal
of a marketing services firm.
OBJECTIVE
A senior level marketing or marketing services management position
with a marketing-driven company seeking sales and profit growth
through superior marketing, advertising and new products.
SKILLS
Superior marketing and communications strategy development skills /
excellent analytical, research and problem-solving abilities.
Superior communications skills to clearly identify goals and
objectives, combined with an ability to organize, motivate and
challenge team members to achieve those goals through combined effort.
Empathetic management style focused on personal growth of team members,
resulting in a high priority on training and development.
PROFESSIONAL EXPERIENCE
INSIGHT MARKETING ! -- Bella Vista, AR 1993 -- Cur.
Principal
This marketing services firm serves both national and local Clients,
including Cooper Communities, Inc., Wal-Mart Stores, SMSU, EurekaBank
and Ecological Laboratories, as well as smaller, local firms.
Professional services include marketing plans, market research,
advertising, promotion, new products, brand names, package design,
catalogs and collateral, advertising agency evaluation and search.
New product evaluation for the leading mass merchandising retailer.
Brand name development for California-based, international marketer of
specialty tobacco products.
A series of quantitative consumer attitude and satisfaction studies
and a recommendation of significant and successful sales and marketing
program improvements for a Mid-South real estate development firm.
New packaging design for New York-based environmental products company.
In depth business analysis which resulted in significant and successful
new product development and marketing plans for California bank.
SAMPOERNA USA -- San Francisco, CA 1987 -- 1992
A USA holding and management company owned by The House of Sampoerna,
an Indonesian-based international tobacco, beverage, retailing and
distribution company. Sampoerna USA owns and oversees operations of
USA subsidiaries in computer technology and consumer goods industries.
VANCORP NETWORK, INC. -- Alameda, CA 1990 -- 1992
VP -- Marketing and Operations
U.S. subsidiary of the House of Sampoerna. Reported to the President.
This specialty store-door distribution and merchandising company was
established to serve smaller consumer goods manufacturers and their
target retailers.
Designed and launched this unique distribution company.
Defined business concept. Selected vendors and product mix. Responsible
for pricing, marketing and sales strategies and plans. Defined
corporate operating procedures and MIS systems.
Obtained bank financing and managed expansion to ultimately service
7,500 retail accounts.
LIGNUM-2, INC. -- Alameda, Ca 1988 -- 1992
VP -- Marketing and Operations
U.S. subsidiary of the House of Sampoerna. Reported to the President.
A start-up specialty products import, sales and marketing company which
markets parent company's tobacco products, a proprietary line of
premium imported cigars and other complementary consumer products.
Launched this company and led it to profitability by developing several
highly successful lines of premium imported tobacco products
specifically designed for US market.
Built Sampoerna clove cigarette line into the #1 brand. Developed and
launched a successful premium imported cigar line.
HOUSE OF SAMPOERNA USA -- San Francisco, CA 1987 -- 1988
Corporate Staff Marketing Director
Senior Staff consulting position, reporting the Chairman, House of
Sampoerna, Surabaya, Indonesia. Advised CEO's of 4 USA high tech
subsidiaries on marketing, sales and marketing communications
strategies and plans.
Designed market research program to identify customer-base needs for
new disk drive quality control equipment product lines, and developed
marketing and sales programs for those lines which helped build
corporate sales +600%.
J. WALTER THOMPSON -- San Francisco, CA 1982 -- 1986
Senior V.P., Group Account Director, New Business Director
#2 SF Bay Area advertising agency. Reported to General Manager.
New Business Director: Built Agency revenue by 45% during a 2 year
period. Accounts won included ComputerLand, R.T. French, Dole Foods,
Diet Center, Kaiser Permanente and McNeil Securities.
Dole Foods: Developed new product strategy. My teams' advertising,
media and promotion plans launched two new Dole products with test
markets projecting sales in excess of $300MM.
Chef Francisco/Oregon Farms: Directed Agency creative, marketing and
media planning which enabled this small company to achieved #1 sales
position for Oregon Farms frozen cakes despite competition from much
larger Sara Lee and Pepperidge Farms.
Other Accounts: included R.T. French, Castle & Cooke, First Federal
S&L (AZ), Diet Center, Benham Capital Management, McNeil Securities
and Jacuzzi Whirlpool Bath.
YOUNG & RUBICAM -- San Francisco, CA 1978 -- 1982
VP, Director of Account Management, reported to Agency GM.
Co-managed agency launch. Built agency from 3 persons/$3 MM revenue
to 18 staffers/$30MM revenue.
Clorox: Directed development of advertising and marketing plans for
the Client which:
1) made Hidden Valley Ranch salad dressing #1 dry mix and #4
bottled dressing;
2) successfully launched Matchlight Charcoal as the #1 instant
lighting brand;
3) launched Fresh Step cat litter which became #3 brand in the
premium -priced segment;
4) increased Agency billings from this Client by +300%.
Heublein Wines: Developed strategies and directed development of
advertising campaigns to successfully re-launch Colony Wines and
re-image Inglenook wines.
Other accounts included Pacific Stereo, ISU Companies, Inc., New Park
Mall shopping center and Golden Gate Fields Racetrack.
J. WALTER THOMPSON -- Chicago, IL 1976 -- 1977
Account Supervisor, Reporting to Group Management Supervisor.
Quaker Oats: Led Agency's efforts backing 5 new brands which generated
$80MM in new Quaker and Ken'L Ration sales.
Gerber Products: Led Agency's development of new advertising and
promotion plans which reversed a long-term sales and market share
decline for Gerber Baby Foods.
PROCTER & GAMBLE -- Cincinnati, OH 1968 -- 1975
Brand Manager, reporting to Division Advertising Managers.
Brand Manager for Folger's Instant Coffee ($70MM sales) and Crisco Oil
($300MM sales). Built both brands to record sales and market shares.
EDUCATION
MBA. (Marketing) Washington University St. Louis, MO 1968
BA. (Economics) University of Chicago Chicago, IL 1966
--- M.I.T. Cambridge, MA 63-64
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