RESUME: National Direct Marketing Professional
Dave Gorham
Resume # : 21224
Header : National Direct Marketing Professional
Date : March 07 1998
Name : Dave Gorham
Address : 4234 Windflower CT NE
Salem, Oregon 97305
Country : USA
Phone # : 503-390-5876 Fax # :
Email : dgo...@transport.com
Resume
David L. Gorham
4234 Windflower Ct. NE
Salem, OR 97305-2391
Office Phone (503) 362-0607 ext. 301
Home Phone (503) 390-5876
Email dgo...@transport.com
URL: http://members.tripod.com/~David_Gorham/index.html
SUMMARY OF QUALIFICATIONS
Creative, high-impact marketer with over 15 years of progressive expertise positioning
and selling advertising driven products in today’s hyper competitive markets. Forward
thinking tactician, implemented strategies that have created barriers of market entry and
developed sustainable competitive advantages via market-receptive product positioning,
innovative multi-dimensional programs and empowered business partnerships. Extensive
multi-corporate experience with national, senior level Direct Mail, Agency, Publishing,
Printing and Brokerage contacts.
PROFESSIONAL SKILL PROFILE
Create and Implement Policy
Strategic Planning and Execution
Expertise in Start-ups (National & Regional)
Staff Management and Training
Corporate Market and Product Positioning
High Impact Direct Mail Development
EMPLOYMENT
10/97-Present Corporate Marketing Director, Valley Business/East Oregonian Publishing
Recruited from another E.O. group of properties to develop and implement a turnaround
business plan to drive the market expansion and funding of this weekly business
publication. Tasked with building and managing regional channels, re-engineering the
culture of the organization to proactively work with business accounts, restructuring
product positioning to fit multiple customers and distribution partners.
1/97-10/97 Advertising Director, Daily Astorian/East Oregonian Publishing
Managed sales of a Daily and Weekly newspaper (and special sections) along with a
regional Advertising Agency and Print Brokerage. Developed and mentored a group of
VAP’s - Value Added Publications - to accelerate penetration of high profile regional and
national accounts. Successfully revamped product pricing, modularity, functionality and
regionally launched niche products resulting in a 37% overall increase in revenue.
1995-1997 Vice President of Sales and Marketing, Print Communications
Held P & L responsibility for multi-million dollar receivables for a national direct mail
advertising brokerage. Developed account specific sales and marketing programs for
value-added and niche based needs. Managed a diverse product line in excess of 1,200
direct mail and publishing companies. Directed extensive contract negotiations, conducted
substantial presentation engagements, directed product design and positioning with
in-house senior management. Grew a brokerage revenue stream from $.8 million to $4
million while simultaneously reducing operating expenses.
1993-1995 Market Development Manager, Flyer Publishing of Tampa
Directed all aspects of value-added advertising sales for the Tampa-
St. Petersburg-Clearwater metropolitan statistical area. Held P & L responsibility and
provided leadership for the Advertising Director, Retail and Classified Managers, two
Product Coaches, 26 Advertising Executives, inside sales department, customer service
and interfaced with senior peer managers in accounting, design and production.
Implemented a flexible business plan which enabled redirecting non-marketable products
to fit customer and distribution channels.
1987-1993 Director of Sales and Marketing, Value Clipper Magazine (Cox
Enterprises)
Reported directly to the President and Vice President. Held full P & L responsibility.
Recruited, hired and trained two regional managers and 16 metro managers spanning 14
states, 18 major metropolitan areas and over 16 million households. Created the concept
which augmented the existing Target Media Division, generated higher margins and
fostered a more proactive national customer driven company.
1985-1987 Publisher/Executive Vice President, Today Magazine
Managed a diverse seven state, direct mail magazine. This publication was created at the
request of Ames Broadcasting to combat the damaging effects of direct mail on
broadcast’s bottom line and as a value-added point of sale. Developed a sales strategy
which grew revenue of over $14 million annually. Reshaped radio awareness among
customers through a multifaceted marketing campaign that combined radio, direct mail
and billboard advertising. Strengthened relationships and increased radio advertising as
well as magazine profits with a newly developed Technical Resource Sharing Program.
This lowered R&D costs, accelerated time-to-market and enhanced product acceptance
among major agencies and advertisers.
PREVIOUS PROFESSIONAL EXPERIENCE
Accelerated the revenue growth of several publishing companies from 1980 - 1985, with
increased responsibilities for each position. As Market Development Director of the
Glendale News-Press, Burbank Daily Review and the La Canada Sun, successfully
pioneered the concept of layering products into the same geographic area fulfilling
different demographic and psychographic needs. Earlier experience as an equity
participant in the Columbus Dispatch alternate plastic bag delivery system established
creative approaches to the rapidly evolving hunger of a growing advertiser base in thirteen
states. Developed a sustainable competitive advantage by creating and achieving a 40%
market share through low cost-high value product positioning. Accomplished in two
years competing against established and often times better financed competitors.
Willing to relocate.
References:
Bill Bradford 800-351-3246 Ext. 104 President, Echo Media National Direct marketing/Response Agency.
Tom Facinoli 800-267-2570 National Sales, ADVO
National Marriage Mail to 52,000,000 homes weekly.
Jim Campbell 614-337-7676 Publisher, Real Estate Weekly & Past Publisher of Free Paper Publisher, the industry trade magazine.
.... end of resume ....
____________________________________________________________________________
Posted By the Job Locator http://www.joblocator.com/