Water heater maintenance is usually a DIY kind of thing. For any heat pump, clean the air filter every 3 months or so.
And about once a year, flush the whole tank by:
1. turning off power to the water heater
2. turning off the water heater water supply
2. opening a hot water tap in one of your sinks
3. draining the water heater by attaching a garden hose, and emptying it to a drain or your garden
4. after it's empty, restore the water supply to the water heater while continuing to drain. eventually, the water should be fairly clean and now cold.
5. turn off the drain valve.
6. leave the sink facet on until the air is out of system
7. restore power to the water heater
Do an out-of-cycle flush if the fire dept flushes a hydrant near you causing your cold water taps to be discolored.
And in any case, any professional that services non-hybrid water heaters can probably manage hybrid ones... They are not so drastically different.