[New SA360 Reporting API] New metrics & segmentations

[searchads-api-announcements]

New metrics

The following metrics are now available when querying the
campaign resource:

• unique_users
• average_impression_frequency_per_user

We are adding the following conversion with cart data (CwCD) metrics:

• orders
• average_order_value_micros
• average_cart_size
• cost_of_goods_sold_micros
• gross_profit_micros
• gross_profit_margin
• revenue_micros
• units_sold

New postal code segment

Postal code segmentation can now be specified in a query. See more details in
segments.geo_target_postal_code.