Success in Online Marketing

[Nawaz Shahzad]

Online is no longer considering only a niche channel worthy of investment for the future. It is a significant channel 

now and should be actively managed. There are three main opportunities that online sales present:

• Incremental revenues
  
• Reduced cost of sale
  
• Enhanced brand loyalty and client relationships

The internet is a level playing field in terms of sales and marketing, everyone can attract new clients through very targeted 

and measurable marketing. Global distribution reach is available to all, not just the major brands that have global networks.

The marketing opportunities

Before looking at the opportunities, one should consider the four stages of customer interaction.

Focusing in each of these areas will create a solid action plan:

Equal focus and specific activities should be deployed to address each of these key areas:

Site conversion is key to success

So where search engines stands in the picture?

• 89% of Internet users regularly use search engine
  
• In Europe, Google accounts for 76% of all searches
  
• In Asia Pacific Google accounts for 67%
  
• In the US Google accounts for 49%
  

[Author: Rehan Khan]

http://seo-advisors.com