Internet Marketing Basics

[Nawaz Shahzad]

Good news is that the Internet keeps on sprawling everyday with new ways & forms but a Bad news is that it’s getting harder to be found?  Core of any marketing platform moves around the simple principle of supply & demand equation and thus internet is now become a market place with billion of consumers and constantly growing.

“Baseline Definition of e-Marketing …identifying, understanding, creating and meeting a segment of human and social needs, wants, desires, and wishes Digitally.” 

Internet marketing more than just your website

Fundamental Advantages of Internet Marketing

• Democratization of advertising
  
  
• Reach:  Collapsing barriers of time & space
  
  
• Lower risk of product / services innovation
  
  
• Lower cost / higher ROI
  
  
• Ability to reach increasingly fragmented markets
  
  
• Streamline business process
  
  
• Invent new business models
  
  
• Target underserved segments
  
  
• Lower price barrier
  
  
• New delivery methods to reduce expenditure and pricing
  
  
• Create more efficient marketplace
  
  
• Create a “virtuous cycle
  
  

 

So What Digital Marketers Need To Do:

• Create an E-marketing plan
  
  
• Choose top level domain name early
  
  
• Choose  & trademark branded domains
  
  
• Design & linkage
  
  
• Relationship of all internal websites to target customers, industry sites, suppliers, business sites, portals, blogs
  
  
• Infrastructure: Who will host sites, applications, and associated servers
  
  
• SEO plan and strategy for your websites
  
  
• Indexing
  
  
• Real-time analytics
  
  
• Communication utilities
  
  
• E-mail, IM, real-time voice, weblogs
  
  
• E-mail list management and opt in / out best practice (CAN-SPAM ACT)
  
  
• Online advertising or “soft branding”
  
  
• E-commerce site
  
  
• Drive traffic
  
  

Nawaz Shahzad

http://seo-advisors.com