Solutions, testbank for Money, Banking and Financial Markets 6th Edition, 6e by Cecchetti and Schoenholtz

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International Marketing, 18th Edition By Philip Cateora and John Graham and Mary Gilly and Bruce Money
ISBN10: 1259712354
ISBN13: 9781259712357
Publisher: McGraw-Hill Education
Table of Contents:-
1. The Scope and Challenge of International Marketing
2. The Dynamic Environment of International Trade
3. History and Geography: The Foundations of Culture
4. Cultural Dynamics in Assessing Global Markets
5. Culture, Management Style, and Business Systems
6. The Political Environment: A Critical Concern
7. The International Legal Environment: Playing by the Rules
8. Developing a Global Vision through Marketing Research
9. Economic Development and the Americas
10. Europe, Africa, and the Middle East
11.The Asia Pacific Region
12. Global Marketing Management: Planning and Organization
13. Products and Services for Consumers
14. Products and Services for Businesses
15. International Marketing Channels
16. Integrated Marketing Communications and International Advertising
17. Personal Selling and Sales Management
18. Pricing for International Markets
19. Inventive Negotiations with International Customers, Partners, and Regulators

Marketing 15th Edition By Roger Kerin and Steven Hartley
ISBN10: 1260260364
ISBN13: 9781260260366
Publisher: McGraw-Hill Education

Marketing 3rd Edition By Shane Hunt and John Mello
ISBN10: 1260088871
ISBN13: 9781260088878
Publisher: McGraw-Hill Education
Table of Contents:-
1. Why Marketing Matters to You
2. Strategic Planning
3. The Global Environment
4. Consumer Behavior
5. Marketing Research
6. Product Development
7. Segmentation, Targeting, and Positioning
8. Promotional Strategies
9. Personal Selling
10. Supply Chain and Logistics Management
11. Pricing
12. Retailing
13. Digital and Social Media Marketing
14. Branding
15. Customer Relationship Management
16. Social Responsibility and Sustainability

Marketing 7th Edition By Dhruv Grewal and Michael Levy
ISBN10: 1260087719
ISBN13: 9781260087710
Publisher: McGraw-Hill Education
Table of Contents:-
Chapter 1: Overview of Marketing
Chapter 2: Developing Marketing Strategies and a Marketing Plan
Chapter 3: Digital Marketing: Online, Social, and Mobile
Chapter 4: Conscious Marketing, Corporate Social Responsibility, and Ethics
Chapter 5: Analyzing the Marketing Environment
Chapter 6: Consumer Behavior
Chapter 7: Business-to-Business Marketing
Chapter 8: Global Marketing
Chapter 9: Segmentation, Targeting, and Positioning
Chapter 10: Marketing Research
Chapter 11: Product, Branding, and Packaging Decisions
Chapter 12: Developing New Products
Chapter 13: Services: The Intangible Product
Chapter 14: Pricing Concepts for Capturing Value
Chapter 15: Strategic Pricing Methods and Tactics
Chapter 16: Supply Chain and Channel Management
Chapter 17: Retailing and Omnichannel Marketing
Chapter 18: Integrated Marketing Communications
Chapter 19: Advertising, Public Relations, and Sales Promotions
Chapter 20: Personal Selling and Sales Management

New Products Management, 12th Edition By C. Merle Crawford and C. Anthony Di Benedetto
ISBN10: 1259911829
ISBN13: 9781259911828
Publisher: McGraw-Hill Education
Table of Contents:-
1. The Strategic Elements of Product Development
2. The New Products Process
3. Opportunity Identification and Selection: Strategic Planning for New Products
4. The Product Concept and Ready-Made New Product Ideas
5. New Product Ideas: The Problem Find-Solve Approach
6. New Product Ideas: Analytical Attribute Approaches
7. Concept Evaluation and Testing
8. The Full Screen
9. Sales Forecasting and Financial Analysis
10. Product Protocol
11. Design
12. Development Team Management
13. Product Use Testing
14. Strategic Launch Planning
15. Implementation of the Strategic Plan
16. Market Testing
17. Launch Management
18. Public Policy Issues

Money, Banking and Financial Markets, 6th Edition By Stephen Cecchetti and Kermit Schoenholtz
ISBN10: 1260226786
ISBN13: 9781260226782
Publisher: McGraw-Hill Education
Table of Contents:-
chapter 1 An Introduction to Money and the Financial System
chapter 2 Money and the Payments System
chapter 3 Financial Instruments, Financial Markets, and Financial Institutions
chapter 4 Future Value, Present Value, and Interest Rates
chapter 5 Understanding Risk
chapter 6 Bonds, Bond Prices, and the Determination of Interest Rates
chapter 7 The Risk and Term Structure of Interest Rates
chapter 8 Stocks, Stock Markets, and Market Efficiency
chapter 9 Derivatives: Futures, Options, and Swaps
chapter 10 Foreign Exchange
chapter 1 1 The Economics of Financial Intermediation
chapter 1 2 Depository Institutions: Banks and Bank Management
chapter 1 3 Financial Industry Structure
chapter 14 Regulating the Financial System
chapter 15 Central Banks in the World Today
chapter 16 The Structure of Central Banks: The Federal Reserve and the European Central Bank
chapter 17 The Central Bank Balance Sheet and the Money Supply Process
chapter 18 Monetary Policy: Stabilizing the Domestic Economy
chapter 19 Exchange Rate Policy and the Central Bank
chapter 20 Money Growth, Money Demand, and Modern Monetary Policy
chapter 21 Output, Inflation, and Monetary Policy
chapter 22 Understanding Business Cycle Fluctuations
chapter 23 Modern Monetary Policy and the Challenges Facing Central Bankers

Essentials of Marketing, 16th Edition By William Perreault and Joseph Cannon and E. Jerome McCarthy
ISBN10: 126040532X
ISBN13: 9781260405323
Publisher: McGraw-Hill Education
Table of Contents:-
1. Marketing’s Value to Consumers, Firms, and Society
2. Marketing Strategy Planning
3. Evaluating Opportunities in the Changing Market Environment
4. Focusing Marketing Strategy with Segmentation and Positioning
5. Final Consumers and Their Buying Behavior
6. Business and Organizational Customers and Their Buying Behavior
7. Improving Decisions with Marketing Information
8. Elements of Product Planning for Goods and Services
9. Product Management and New-Product Development
10. Place and Development of Channel Systems
11. Distribution Customer Service and Logistics
12. Retailers, Wholesalers, and Their Strategy Planning
13. Promotion—Introduction to Integrated Marketing Communications
14. Personal Selling and Customer Service
15. Advertising and Sales Promotion
16. Publicity: Promotion Using Earned Media, Owned Media, and Social Media
17. Pricing Objectives and Policies
18. Price Setting in the Business World
19. Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Marketing Management 3rd Edition By Greg Marshall and Mark Johnston
ISBN10: 1259637158
ISBN13: 9781259637155
Publisher: McGraw-Hill Education
Table of Contents:-
Chapter 1 Marketing in Today's Business Milieu
Chapter 2 Marketing Foundations: Global, Ethical, Sustainable
Chapter 3 Elements of Marketing Strategy, Planning, and Competition
Chapter 4 Market Research Essentials
Chapter 5 CRM, Big Data, and Marketing Analytics
Chapter 6 Understand Consumer and Business Markets
Chapter 7 Segmentation, Target Marketing, and Positioning
Chapter 8 Product Strategy and New Product Development
Chapter 9 Build the Brand
Chapter 10 Service as the Core Offering
Chapter 11 Manage Pricing Decisions
Chapter 12 Manage Marketing Channels, Logistics, and Supply Chain
Chapter 13 Promotion Essentials: Digital and Social Media Marketing
Chapter 14 Promotion Essentials: Traditional Approaches

Essentials of Marketing, 17th Edition By William Perreault and Joseph Cannon and E. Jerome McCarthy
ISBN10: 1260260372
ISBN13: 9781260260373
Publisher: McGraw-Hill Education
Table of Contents:-
Chapter One: Marketing’s Value to Consumers, Firms, and Society
Chapter Two: Marketing Strategy Planning
Chapter Three: Evaluating Opportunities in the Changing Market Environment
Chapter Four: Focusing Marketing Strategy with Segmentation and Positioning
Chapter Five: Final Consumers and Their Buying Behavior
Chapter Six: Business and Organizational Customers and Their Buying Behavior
Chapter Seven: Improving Decisions with Marketing Information
Chapter Eight: Elements of Product Planning for Goods and Services
Chapter Nine: Product Management and New-Product Development
Chapter Ten: Place and Development of Channel Systems
Chapter Eleven: Distribution Customer Service and Logistics
Chapter Twelve: Retailers, Wholesalers, and Their Strategy Planning
Chapter Thirteen: Promotion—Introduction to Integrated Marketing Communications
Chapter Fourteen: Personal Selling and Customer Service
Chapter Fifteen: Advertising and Sales Promotion
Chapter Sixteen: Publicity: Promotion Using Earned Media, Owned Media, and Social Media
Chapter Seventeen: Pricing Objectives and Policies
Chapter Eighteen: Price Setting in the Business World
Chapter Nineteen: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

M: Marketing 7th Edition By Dhruv Grewal and Michael Levy
ISBN10: 1260260356
ISBN13: 9781260260359
Publisher: McGraw-Hill Education
Table of Contents:-
chapter 1 Overview of Marketing
chapter 2 Developing Marketing Strategies and a Marketing Plan
chapter 3 Digital Marketing: Online, Social, and Mobile
chapter 4 Conscious Marketing, Corporate Social Responsibility, and Ethics
chapter 5 Analyzing the Marketing Environment
chapter 6 Consumer Behavior
chapter 7 Business-to-Business Marketing
chapter 8 Global Marketing
chapter 9 Segmentation, Targeting, and Positioning
chapter 10 Marketing Research
chapter 11 Product, Branding, and Packaging Decisions
chapter 12 Developing New Products
chapter 13 Services: The Intangible Product
chapter 14 Pricing Concepts for Capturing Value
chapter 15 Supply Chain and Channel Management
chapter 16 Retailing and Omnichannel Marketing
chapter 17 Integrated Marketing Communications
chapter 18 Advertising, Public Relations, and Sales Promotions
chapter 19 Personal Selling and Sales Management

Marketing: The Core, 8th Edition By Roger Kerin and Steven Hartley
ISBN10: 1260711455
ISBN13: 9781260711455
Publisher: McGraw-Hill Education
Table of Contents:-
1 Creating Customer Relationships and Value through Marketing
2 Developing Successful Organizational and Marketing Strategies
3 Understanding the Marketing Environment, Ethical Behavior, and Social
4 Understanding Consumer Behavior
5 Understanding Organizations as Customers
6 Understanding and Reaching Global Consumers and Markets
7 Marketing Research: From Customer Insights to Actions
8 Market Segmentation, Targeting, and Positioning
9 Developing New Products and Services
10 Managing Successful Products, Services, and Brands
11 Pricing Products and Services
12 Managing Marketing Channels and Supply Chains
13 Retailing and Wholesaling
14 Implementing Interactive and Multichannel Marketing
15 Integrated Marketing Communications and Direct Marketing
16 Advertising, Sales Promotion, and Public Relations
17 Using Social Media and Mobile Marketing to Connect with Consumers
18 Personal Selling and Sales Management

Nester's Microbiology: A Human Perspective, 9th Edition By Denise Anderson and Sarah Salm and Deborah Allen
ISBN10: 125970999X
ISBN13: 9781259709999
Publisher: McGraw-Hill Education
Table of Contents:-
Chapter 1: Humans and the Microbial World
Chapter 2: The Molecules of Life
Chapter 3: Microscopy and Cell Structure
Chapter 4: Dynamics of Microbial Growth
Chapter 5: Control of Microbial Growth
Chapter 6: Microbial Metabolism: Fueling Cell Growth
Chapter 7: The Blueprint of Life, from DNA to Protein
Chapter 8: Bacterial Genetics
Chapter 9: Biotechnology and Recombinant DNA
Chapter 10: Identifying and Classifying Microorganisms
Chapter 11: The Diversity of Bacteria and Archaea
Chapter 12: The Eukaryotic Members of the Microbial World
Chapter 13: Viruses, Viroids and Prions
Chapter 14: The Innate Immune Response
Chapter 15: The Adaptive Immune Response
Chapter 16: Host-Microbe Interactions
Chapter 17: Immunologic Disorders
Chapter 18: Applications of Immune Responses
Chapter 19: Epidemiology
Chapter 20: Antimicrobial Medications
Chapter 21: Respiratory System Infections
Chapter 22: Skin Infections
Chapter 23: Wound Infections
Chapter 24: Digestive System Infections
Chapter 25: Blood and Lymphatic Infections
Chapter 26: Nervous System Infections
Chapter 27: Genitourinary Tract Infections
Chapter 28: Microbial Ecology
Chapter 29: Environmental Microbiology: Treatment of Water, Wastes, and Polluted Habitats
Chapter 30: Food Microbiology

Microbiology Fundamentals: A Clinical Approach, 3rd Edition By Marjorie Kelly Cowan and Heidi Smith
ISBN10: 1259709221
ISBN13: 9781259709227
Publisher: McGraw-Hill Education
Table of Contents:-
1 Introduction to Microbes and Their Building Blocks
2 Tools of the Laboratory: Methods for the Culturing and Microscopic Analysis of Microorganisms
3 Bacteria and Archaea
4 Eukaryotic Cells and Microorganisms
5 Viral Structure and Life Cycles
6 Microbial Nutrition and Growth
7 Microbial Metabolism
8 Microbial Genetics and Genetic Engineering
9 Physical and Chemical Control of Microbes
10 Antimicrobial Treatment
11 Interactions Between Microbes and Humans
12 Host Defenses I: Overview and Nonspecific Defenses
13 Host Defenses II: Specific Immunity and Immunization
14 Disorders in Immunity
15 Diagnosing Infections
16 Infectious Diseases Affecting the Skin and Eyes
17 Infectious Diseases Affecting the Nervous System
18 Infectious Diseases Affecting the Cardiovascular and Lymphatic Systems
19 Infectious Diseases Affecting the Respiratory Systems
20 Infectious Diseases Affecting the Gastrointestinal Tract
21 Infectious Diseases Affecting the Genitourinary System
22 One Health: The Interconnected Health of the Environment, Humans, and Other Animals

Product Design and Development, 7th Edition By Karl Ulrich and Steven Eppinger and Maria C. Yang
ISBN10: 1260043657
ISBN13: 9781260043655
Publisher: McGraw-Hill Education
Table of Contents:-
Chapter 1 Introduction
Chapter 2 Product Development Process and Organization
Chapter 3 Opportunity Identification
Chapter 4 Product Planning
Chapter 5 Identifying Customer Needs
Chapter 6 Product Specifications
Chapter 7 Concept Generation
Chapter 8 Concept Selection
Chapter 9 Concept Testing
Chapter 10 Product Architecture
Chapter 11 Industrial Design
Chapter 12 Design for Environment
Chapter 13 Design for Manufacturing and Supply Chain
Chapter 14 Prototyping
Chapter 15 Robust Design
Chapter 16 Patents and Intellectual Property
Chapter 17 Service Design
Chapter 18 Product Development Economics
Chapter 19 Project Management

Crafting & Executing Strategy: Concepts and Cases, 22nd Edition By Arthur Thompson Jr and Margaret Peteraf and John Gamble and A. Strickland
ISBN10: 1260075109
ISBN13: 9781260075106
Publisher: McGraw-Hill Education
Table of Contents:-
1 What is Strategy and Why is it Important
2. Charting a Company's Direction
3. Evaluating a Company’s External Environment
4. Evaluating a Company's Resources, Capabilities, and Competitiveness
5. The Five Generic Competitive Strategies
6. Strengthening a Company's Competitive Position
7. Strategies for Competing in International Markets
8. Corporate Strategy
9. Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
10. Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure
11. Managing Internal Operations
12. Corporate Culture and Leadership
Cases in Crafting and Executing Strategy

Looseleaf for Microsoft PowerPoint 365 Complete: A Skills Approach, 2019 Edition, 1st Edition By Inc. Triad Interactive
ISBN10: 1260708918
ISBN13: 9781260708912
Publisher: McGraw-Hill Education
Table of Contents:-
Word
1 Getting Started with Word
2 Formatting Text and Paragraphs
3 Formatting Documents
4 Working with Pictures, Tables, and Charts
5 Working with Reports and Collaborating with Others

Excel
1 Getting Started with Excel
2 Formatting Cells
3 Using Formulas and Functions
4 Formatting Worksheets and Managing the Workbook
5 Adding Charts and Analyzing Data access 365

Access
1 Getting Started With Access
2 Working with Tables
3 Using Queries and Organizing Information
4 Working with Forms and Report

PowerPoint
1 Getting Started with PowerPoint
2 Adding Content to Slides
3 Formatting Presentations
4 Managing and Delivering Presentations

Advertising and Promotion: An Integrated Marketing Communications Perspective, 12th Edition By George Belch and Michael Belch
ISBN10: 1260259315
ISBN13: 9781260259315


Consumer Behavior: Building Marketing Strategy, 14th Edition By David Mothersbaugh and Delbert Hawkins and Susan Bardi Kleiser
ISBN10: 1260100049
ISBN13: 9781260100044
Publisher: McGraw-Hill Education
Table of Contents:-
CHAPTER ONE: Consumer Behavior and Marketing Strategy
CHAPTER TWO: Cross-Cultural Variations in Consumer Behavior
CHAPTER THREE: The Changing American Society: Values
CHAPTER FOUR: The Changing American Society: Demographics and Social Stratification
CHAPTER FIVE: The Changing American Society: Subculture
CHAPTER SIX: The American Society: Families and Households
CHAPTER SEVEN: Group Influences on Consumer Behavior
CHAPTER EIGHT: Perception
CHAPTER NINE: Learning, Memory, and Product Positioning
CHAPTER TEN: Motivation, Personality, and Emotion
CHAPTER ELEVEN: Attitudes and Influencing Attitudes
CHAPTER TWELVE: Self-Concept and Lifestyle
CHAPTER THIRTEEN: Situational Influences
CHAPTER FOURTEEN: Consumer Decision Process and Problem Recognition
CHAPTER FIFTEEN: Information Search
CHAPTER SIXTEEN: Alternative Evaluation and Selection
CHAPTER SEVENTEEN: Outlet Selection and Purchase
CHAPTER EIGHTEEN: Post purchase Processes, Customer Satisfaction, and Customer Commitment

Business Driven Information Systems, 7th Edition By Paige Baltzan and Amy Phillips
ISBN10: 1260262480
ISBN13: 9781260262483
Publisher: McGraw-Hill Education
Table of Contents:-
Chapter 1 Management Information Systems: Business DrivenMIS
Chapter 2 Decisions and Processes: Value Driven Business
Chapter 3 Ebusiness: Electronic Business Value Chapter 4Ethics and Information Security: MIS Business Concerns
Chapter 5 Infrastructures: Sustainable Technologies
Chapter 6 Data: Business Intelligence
Chapter 7 Networks: Mobile Business
Chapter 8 Enterprise Applications: Business Communications
Chapter 9 Systems Development and Project Management:Corporate Responsibility

M: Information Systems, 5th Edition By Paige Baltzan
ISBN10: 1259924912
ISBN13: 9781259924910
Publisher: McGraw-Hill Education
Table of Contents:-
Part 1 – Achieving Business Success
Part 2 - Exploring Business Intelligence
Part 3 – Streamlining Business Operations
Part 4 – Building Innovation
Part 5 – Transforming Organizations

Database System Concepts, 7th Edition By Abraham Silberschatz and Henry Korth and S. Sudarshan
ISBN10: 0078022150
ISBN13: 9780078022159
Publisher: McGraw-Hill Education
Table of Contents:-
Chapter 1: Introduction
Part 1: Relational Languages
Chapter 2: Introduction to the Relational Model
Chapter 3: Introduction to SQL
Chapter 4: Intermediate SQL
Chapter 5: Advanced SQL
Chapter 6: Database Design Using the E-R Model
Chapter 7: Relational Database Design
Chapter 8: Complex Data Types
Chapter 9: Application Development
Chapter 10: Big Data
Chapter 11: Data Analytics
Chapter 12: Physical Storage Systems
Chapter 13: Data Storage Structures
Chapter 14: Indexing
Chapter 15: Query Processing
Chapter 16: Query Optimization
Chapter 17: Transactions
Chapter 18: Concurrency Control
Chapter 19: Recovery System
Chapter 20: Database-System Architectures
Chapter 21: Parallel and Distributed Storage
Chapter 22: Parallel and Distributed Query Processing
Chapter 23: Parallel and Distributed Transaction Processing
Chapter 24: Advanced Indexing Techniques
Chapter 25: Advanced Application Development
Chapter 26: Blockchain Databases
Chapter 27: Formal Relational Query Languages
Chapter 28: Advanced Relational Database Design
Chapter 29: Object-Based Databases
Chapter 30: XML
Chapter 31: Information Retrieval
Chapter 32: PostgreSQL

Prescott's Microbiology, 11th Edition By Joanne Willey and Kathleen Sandman and Dorothy Wood
ISBN10: 1260211886
ISBN13: 9781260211887
Publisher: McGraw-Hill Education
Table of Contents:-
Chapter: 1. The Evolution of Microorganisms and Microbiology
Chapter: 2. Microscopy
Chapter: 3. Bacterial Cell Structure
Chapter: 4. Archaeal Cell Structure
Chapter: 5. Eukaryotic Cell Structure
Chapter: 6. Viruses and Other Acellular Infectious Agents
Chapter: 7. Bacterial and Archaeal Growth
Chapter: 8. Control of Microorganisms in the Environment
Chapter: 9. Antimicrobial Chemotherapy
Chapter: 10. Introduction to Metabolism
Chapter: 11. Catabolism: Energy Release and Conservation
Chapter: 12. Anabolism: The Use of Energy in Biosynthesis
Chapter: 13. Bacterial Genome Replication and Expression
Chapter: 14. Regulation of Bacterial Cellular Processes
Chapter: 15. Eukaryotic and Archaeal Genome Replication and Expression
Chapter: 16. Mechanisms of Genetic Variation
Chapter: 17. Microbial DNA Technologies
Chapter: 18. Microbial Genomics
Chapter: 19. Microbial Taxonomy and the Evolution of Diversity
Chapter: 20. Archaea
Chapter: 21. Nonproteobacterial Gram-Negative Bacteria
Chapter: 22. Proteobacteria
Chapter: 23. Gram-Positive Bacteria
Chapter: 24. Protists
Chapter: 25. Fungi
Chapter: 26. Viruses
Chapter: 27. Microbial Interactions
Chapter: 28. Biogeochemical Cycling and Global Climate Change
Chapter: 29. Methods in Microbial Ecology
Chapter: 30. Microorganisms in Marine and Freshwater Ecosystems
Chapter: 31. Microorganisms in Terrestrial Ecosystems
Chapter: 32. Innate Host Resistance
Chapter: 33. Adaptive Immunity
Chapter: 34. The Microbe-Human Ecosystem
Chapter: 35. Infection and Pathogenicity
Chapter: 36. Epidemiology and Public Health Microbiology
Chapter: 37. Clinical Microbiology and Immunology
Chapter: 38. Human Diseases Caused by Viruses and Prions
Chapter: 39. Human Diseases Caused by Bacteria
Chapter: 40. Human Diseases Caused by Fungi and Protists
Chapter: 41. Microbiology of Food
Chapter: 42. Biotechnology and Industrial Microbiology
Chapter: 43. Applied Environmental Microbiology

Talaro's Foundations in Microbiology, 11th Edition By Barry Chess
ISBN10: 1260259021
ISBN13: 9781260259025
Publisher: McGraw-Hill Education
Table of Contents:-
1. The Main Themes of Microbiology
2. The Chemistry of Biology
3. Tools of the Laboratory: Methods of Studying Microorganisms
4. A Survey of Prokaryotic Cells and Microorganisms
5. A Survey of Eukaryotic Cells and Microorganisms
6. An Introduction to Viruses, Viroids, and Prions
7. Microbial Nutrition, Ecology, and Growth
8. An Introduction to Microbial Metabolism: The Chemical Crossroads of Life
9. An Introduction to Microbial Genetics
10. Genetic Engineering: A Revolution in Molecular Biology
11. Physical and Chemical Agents for Microbial Control
12. Drugs, Microbes, Host--The Elements of Chemotherapy
13. Microbe-Human Interactions: Infection, Disease, and Epidemiology
14. An Introduction to Host Defenses and Innate Immunities
15. Adaptive, Specific Immunity and Immunization
16. Disorders in Immunity
17. Procedures for Identifying Pathogens and Diagnosing Infections
18. The Gram-Positive and Gram-Negative Cocci of Medical Importance
19. The Gram-Positive Bacilli of Medical Importance
20. The Gram-Negative Bacilli of Medical Importance
21. Miscellaneous Bacterial Agents of Disease
22. The Fungi of Medical Importance
23. The Parasites of Medical Importance
24. Introduction to Viruses That Infect Humans: The DNA Viruses
25. The RNA Viruses That Infect Humans
26. Environmental Microbiology
27. Applied and Industrial Microbiology

Microbiology: A Systems Approach, 6th Edition By Marjorie Kelly Cowan and Heidi Smith
ISBN10: 1260258998
ISBN13: 9781260258998
Publisher: McGraw-Hill Education
Table of Contents:-
Chapter 1 The Main Themes of Microbiology
Chapter 2 The Chemistry of Biology
Chapter 3 Tools of the Laboratory: Methods for the Culturing of Microscopic Analysis of Microorganisms
Chapter 4 Bacteria and Archaea
Chapter 5 Eukaryotic Cells and Microorganisms
Chapter 6 Viruses and Prions
Chapter 7 Microbial Nutrition and Growth
Chapter 8 Microbial Metabolism: The Chemical Crossroads of Life
Chapter 9 Microbial Genetics
Chapter 10 Genetic Analysis and Genetic Engineering
Chapter 11 Physical and Chemical Control of Microbes
Chapter 12 Antimicrobial Treatment
Chapter 13 Microbe-Human Interactions: Health and Disease
Chapter 14 Host Defenses I: Overview and Nonspecific Defenses
Chapter 15 Host Defenses II: Specific Immunity and Immunization
Chapter 16 Disorders in Immunity
Chapter 17 Diagnosing Infections
Chapter 18 Infectious Diseases Affecting the Skin and Eyes
Chapter 19 Infectious Diseases Affecting the Nervous System
Chapter 20 Infectious Diseases Affecting the Cardiovascular and Lymphatic Systems
Chapter 21 Infectious Diseases Affecting the Respiratory System
Chapter 22 Infectious Diseases Affecting the Gastrointestinal Tract
Chapter 23 Infectious Diseases Affecting the Genitourinary System
Chapter 24 Microbes and the Environment
Chapter 25 Applied Microbiology and Food and Water Safety

Prescott's Principles of Microbiology, 2nd Edition By Joanne Willey and Kathleen Sandman
ISBN10: 126025903X
ISBN13: 9781260259032
Publisher: McGraw-Hill Education
Table of Contents:-
1 The Evolution of Microorganisms and Microbiology
2 Microscopy
3 Bacterial and Archaeal Cell Structure
4 Eukaryotic Cell Structure
5 Bacterial and Archaeal Growth
6 Introduction to Metabolism
7 Catabolism: Energy Release and Conservation
8 Anabolism: The Use of Energy in Biosynthesis
9 Genome Replication
10 Gene Expression
11 Regulation of Cellular Processes
12 Mechanisms of Genetic Variation
13 Gram-Positive Bacteria
14 Proteobacteria
15 Nonproteobacterial Gram-Negative Bacteria
16 Archaea
17 Eukaryotic Microbes
18 Viruses and Other Acellular Infectious Agents
22 Innate Host Resistance
23 Adaptive Immunity
24 The Human Microbiome and Host Interactions
25 Infection and Pathogenicity
26 Epidemiology and Public Health Microbiology
27 Control of Microorganisms in the Environment
28 Antimicrobial Chemotherapy
29 Microbiology of Food
30 Industrial and Environmental Microbiology
31 Microbial DNA Technologies
32 Microbial Genomics
33 Methods in Microbial Biology
34 Clinical Microbiology and Immunology
Organizational Behavior: A Practical, Problem-Solving Approach, 3rd Edition By Angelo Kinicki
ISBN10: 1260075079
ISBN13: 9781260075076
Publisher: McGraw-Hill Education
Table of Contents:-
1. Making OB Work for Me
2. Values and Attitudes
3. Individual Differences and Emotions
4. Social Perception and Managing Diversity
5. Foundations of Employee Motivation
6. Performance Management
7. Positive Organizational Behavior
8. Groups and Teams
9. Communication in the Digital Age
10. Managing Conflict and Negotiation
11. Decision Making and Creativity
12. Power, Influence, and Politics
13. Leadership Effectiveness
14. Organizational Culture, Socialization, and Mentoring
15. Organizational Design, Effectiveness, and Innovation
16. Managing Change and Stress

Nutrition For Healthy Living, 5th Edition By Wendy Schiff
ISBN10: 1259709973
ISBN13: 9781259709975
Publisher: McGraw-Hill Education
Table of Contents:-
Chapter 1 The Basics of Nutrition
Chapter 2 Evaluating Nutrition Information
Chapter 3 Planning Nutritious Diets
Chapter 4 Body Basics
Chapter 5 Carbohydrates
Chapter 6 Fats and Other Lipids
Chapter 7 Proteins
Chapter 8 Vitamins
Chapter 9 Water and Minerals
Chapter 10 Energy Balance and Weight Control
Chapter 11 Nutrition for Physically Active Lifestyles
Chapter 12 Food Safety Concerns
Chapter 13 Nutrition for a Lifetime

Wardlaw's Contemporary Nutrition, 11th Edition By Anne Smith and Angela Collene and Colleen Spees
ISBN10: 1259709965
ISBN13: 9781259709968
Publisher: McGraw-Hill Education
Table of Contents:-
1 Nutrition, Food Choices, and Health
2 Designing a Healthy Eating Pattern
3 The Human Body: A Nutrition Perspective
4 Carbohydrates
5 Lipids
6 Proteins
7 Energy Balance and Weight Control
8 Vitamins
9 Water and Minerals
10 Nutrition: Fitness and Sports
11 Eating Disorders
12 Global Nutrition
13 Protecting Our Food Supply
14 Nutrition during Pregnancy and Breastfeeding
15 Nutrition from Infancy through Adolescence
16 Nutrition during Adulthood

Connect Online Access for Consumer Behavior, 13th Edition by David Mothersbaugh and Delbert Hawkins and Roger Best
ISBN10: 1259726711
ISBN13: 9781259726712
Publisher: McGraw-Hill Education
Table of Contents:-
Chapter 1 – Introduction
Chapter 2 – Cross-cultural Variations in Consumer Behavior
Chapter 3 – The Changing American Society: Values
Chapter 4 – The Changing American Society: Demographics and Social Stratification
Chapter 5 – The Changing American Society: Subcultures
Chapter 6 – The American Society: Family and Households
Chapter 7 – Group Influence on Consumer Behavior
Chapter 8 – Perception
Chapter 9 – Learning, Memory, and Product Positioning
Chapter 10 – Motivation, Personality, and Emotion
Chapter 11 – Attitudes and Influencing Attitudes
Chapter 12 – Self-Concept and Lifestyle
Chapter 13 – Situational Influences
Chapter 14 – Consumer Decision Process and Problem Recognition
Chapter 15 – Information Search
Chapter 16 – Alternative Evaluation and Selection
Chapter 17 – Outlet Selection and Purchase
Chapter 18 – Post-Purchase Processes, Customer Satisfaction, and Customer Commitment
Chapter 19 – Organizational and Buyer Behavior
Chapter 20 – Marketing Regulation and Consumer Behavior

M: Organizational Behavior, 4th Edition By Steven McShane and Mary Von Glinow
ISBN10: 1259927679
ISBN13: 9781259927676
Publisher: McGraw-Hill Education
Table of Contents:-
Chapter 1 Introduction to the Field of Organizational Behavior
Chapter 2 Individual Behavior, Personality, and Values
Chapter 3 Perceiving Ourselves and Others in Organizations
Chapter 4 Workplace Emotions, Attitudes, and Stress
Chapter 5 Employee Motivation
Chapter 6 Decision Making and Creativity
Chapter 7 Team Dynamics
Chapter 8 Communicating in Teams and Organizations
Chapter 9 Power and Influence in the Workplace
Chapter 10 Conflict and Negotiation in the Workplace
Chapter 11 Leadership in Organizational Settings
Chapter 12 Designing Organizational Structures
Chapter 13 Organizational Culture
Chapter 14 Organizational Change

International Management: Culture, Strategy, and Behavior, 11th Edition By Fred Luthans and Jonathan Doh
ISBN10: 126026047X
ISBN13: 9781260260472
Publisher: McGraw-Hill Education
Table of Contents:-
Chapter 1: Globalization and International Linkages
Chapter 2: The Political, Legal, and TechnologicalEnvironment
Chapter 3: Ethics, Social Responsibility, and Sustainability
Chapter 4: The Meanings and Dimensions of Culture
Chapter 5: Managing Across Cultures
Chapter 6: Organizational Cultures and Diversity
Chapter 7: Cross-Cultural and Negotiation
Chapter 8: Strategy Formulation and Implementation
Chapter 9: Entry Strategies and Organizational Structures
Chapter 10: Managing Political Risk, Government Relations,and Alliances
Chapter 11: Management Decision and Control
Chapter 12: Motivation across Cultures
Chapter 13: Leadership across Cultures
Chapter 14: Human Resource Selection and Development acrossCultures

Organizational Behavior: Emerging Knowledge. Global Reality, 9th Edition By Steven McShane and Mary Von Glinow
ISBN10: 1260799557
ISBN13: 9781260799552
Publisher: McGraw-Hill Education
Table of Contents:-
Chapter 1 Introduction to the Field of Organizational Behavior
Chapter 2 Individual Differences: Personality and Values
Chapter 3 Perceiving Ourselves and Others in Organizations
Chapter 4 Workplace Emotions, Attitudes, and Stress
Chapter 5 Foundations of Employee Motivation
Chapter 6 Applied Performance Practices
Chapter 7 Decision Making and Creativity
Chapter 8 Team Dynamics
Chapter 9 Communicating in Teams and Organizations
Chapter 10 Power and Influence in the Workplace
Chapter 11 Conflict and Negotiation in the Workplace
Chapter 12 Leadership in Organizational Settings
Chapter 13 Designing Organizational Structures
Chapter 14 Organizational Culture
Chapter 15 Organizational Change

Organizational Behavior: Improving Performance and Commitment in the Workplace, 7th Edition By Jason Colquitt and Jeffery LePine and Michael Wesson
ISBN10: 1260261557
ISBN13: 9781260261554
Publisher: McGraw-Hill Education
Table of Contents:-
1. What Is Organizational Behavior?
2. Job Performance
3. Organizational Commitment
4. Job Satisfaction
5. Stress
6. Motivation
7. Trust, Justice, and Ethics
8. Learning and Decision Making
9. Personality and Cultural Values
10. Ability
11. Teams: Characteristics and Diversity
12. Teams: Processes and Communication
13. Leadership: Power and Negotiation
14. Leadership: Styles and Behaviors
15. Organizational Structure
16. Organizational Culture

Wardlaw's Perspectives in Nutrition, 11th Edition By Carol Byrd-Bredbenner and Gaile Moe and Jacqueline Berning and Danita Kelley
ISBN10: 1259709981
ISBN13: 9781259709982
Publisher: McGraw-Hill Education
Table of Contents:-
Chapter: 1 The Science of Nutrition
Chapter: 2 Tools of a Healthy Diet
Chapter: 3 The Food Supply
Chapter: 4 Human Digestion and Absorption
Chapter: 5 Carbohydrates
Chapter: 6 Lipids
Chapter: 7 Protein
Chapter: 8 Alcohol
Chapter: 9 Energy Metabolism
Chapter: 10 Energy Balance, Weight Control, and Eating Disorders
Chapter: 11 Nutrition, Exercise, and Sports
Chapter: 12 The Fat-Soluble Vitamins
Chapter: 13 The Water-Soluble Vitamins
Chapter: 14 Water and Major Minerals
Chapter: 15 Trace Minerals
Chapter: 16 Nutritional Aspects of Pregnancy and Breastfeeding
Chapter: 17 Nutrition during the Growing Years
Chapter: 18 Nutrition during the Adult Years

THiNK 5th Edition By Judith Boss
ISBN10: 1260805190
ISBN13: 9781260805192
Publisher: McGraw-Hill Education
Table of Contents:-
1. CRITICAL THINKING: WHY IT’S IMPORTANT
2. REASON AND EMOTION
3. LANGUAGE AND COMMUNICATION
4. KNOWLEDGE, EVIDENCE, AND ERRORS IN THINKING
5. INFORMAL FALLACIES
6. RECOGNIZING, ANALYZING, AND CONSTRUCTING ARGUMENTS
7. INDUCTIVE ARGUMENTS
8. DEDUCTIVE ARGUMENTS
9. ETHICS AND MORAL DECISION MAKING
10. MARKETING AND ADVERTISING
11. MASS MEDIA
12. SCIENCE
13. LAW AND POLITICS

The Moral of the Story: An Introduction to , 9th Edition By Nina Rosenstand
ISBN10: 1259231194
ISBN13: 9781259231193
Publisher: McGraw-Hill Education
Table of Contents:-
Chapter 1: Thinking About Values
Chapter 2: Learning Moral Lessons from Stories
Chapter 3: Ethical Relativism
Chapter 4: Myself or Others?
Chapter 5: Using Your Reason, Part 1: Utilitarianism
Chapter 6: Using Your Reason, Part 2: Kant’s Deontology
Chapter 7: Personhood, Rights, and Justice
Chapter 8: Virtue Ethics from Tribal Philosophy to Socrates and Plato
Chapter 9: Aristotle’s Virtue Theory: Everything in Moderation
Chapter 10: Virtue Ethics and Authenticity: Contemporary Perspectives
Chapter 11: Case Studies in Virtue
Chapter 12: Different Gender, Different Ethics?
Chapter 13: Applied Ethics: A Sampler

Biology: Concepts and Investigations, 5th Edition By Mariëlle Hoefnagels
ISBN10: 1260259048
ISBN13: 9781260259049
Publisher: McGraw-Hill Education
Table of Contents:-
1. The Scientific Study of Life
2. The Chemistry of Life
3. Cells
4. The Energy of Life
5. Photosynthesis
6. Respiration and Fermentation
7. DNA Structure and Gene Function
8. DNA Replication, Binary Fission, and Mitosis
9. Sexual Reproduction and Meiosis
10. Patterns of Inheritance
11. DNA Technology
12. The Forces of Evolutionary Change
13. Evidence of Evolution
14. Speciation and Extinction
15. The Origin and History of Life
16. Viruses
17. Bacteria and Archaea
18. Protists
19. Plants
20. Fungi
21. Animals
22. Plant Form and Function
23. Plant Nutrition and Transport
24. Reproduction and Development of Flowering Plants
25. Animal Tissues and Organ Systems
26. The Nervous System
27. The Senses
28. The Endocrine System
29. The Skeletal and Muscular Systems
30. The Circulatory System
31. The Respiratory System
32. Digestion and Nutrition
33. Regulation of Temperature and Body Fluids
34. The Immune System
35. Animal Reproduction and Development
36. Animal Behavior
37. Populations
38. Communities and Ecosystems
39. Biomes
40. Preserving Biodiversity

Wardlaw's Contemporary Nutrition: A Functional Approach, 6th Edition By Anne Smith and Angela Collene and Colleen Spees
ISBN10: 1260259013
ISBN13: 9781260259018
Publisher: McGraw-Hill Education
Table of Contents:-
Chapter 1 Nutrition, Food Choices, and Health
Chapter 2 Designing a Healthy Eating Pattern
Chapter 3 The Human Body: A Nutrition Perspective
Chapter 4 Carbohydrates
Chapter 5 Lipids
Chapter 6 Proteins
Chapter 7 Energy Balance and Weight Control
Chapter 8 Overview of The Micronutrients and Phytochemicals
Chapter 9 Fluid and Electrolyte Balance
Chapter 10 Nutrients Involved in Body Defenses
Chapter 11 Nutrients Involved in Bone Health
Chapter 12 Micronutrient Function in Energy Metabolism
Chapter 13 Nutrients that Support Blood and Brain Health
Chapter 14 Nutrition: Fitness and Sports
Chapter 15 Eating Disorders
Chapter 16 Global Nutrition
Chapter 17 Protecting Our Food Supply
Chapter 18 Nutrition During Pregnancy and Breastfeeding
Chapter 19 Nutrition from Infancy Through Adolescence
Chapter 20 Nutrition During Adulthood

Medical Assisting: Clinical Procedures, 7th Edition By Kathryn Booth and Leesa Whicker and Terri Wyman
ISBN10: 126047707X
ISBN13: 9781260477078
Publisher: McGraw-Hill Education
Table of Contents:-
1 Introduction to Medical Assisting
3 Professionalism and Success
4 Interpersonal Communication
5 Legal and Ethical Issues
6 Infection Control Fundamentals
7 Safety and Patient Reception
9 Examination and Treatment Areas
12 Electronic Health Records
14 Telephone Techniques
15 Patient Education
21 Organization of the Body
22 The Integumentary System
23 The Skeletal System
24 The Muscular System
25 The Cardiovascular System
26 The Blood
27 The Lymphatic and Immune Systems
28 The Respiratory System
29 The Nervous System
30 The Urinary System
31 The Reproductive Systems
32 The Digestive System
33 The Endocrine System
34 Special Senses
35 Infection Control Practices
36 Patient Interview and History
37 Vital Signs and Measurements
38 Assisting with a General Physical Examination
39 Assisting in Reproductive and Urinary Specialties
40 Assisting in Pediatrics
41 Assisting in Geriatrics
42 Assisting in Other Medical Specialties
43 Assisting with Eye and Ear Care
44 Assisting with Minor Surgery
45 Orientation to the Lab
46 Microbiology and Disease
47 Collecting, Processing, and Testing Urine and Stool Specimens
48 Collecting, Processing, and Testing Blood Specimens
49 Electrocardiography and Pulmonary Function
50 Diagnostic Imaging
51 Principles of Pharmacology
52 Dosage Calculation
53 Medication Administration
54 Physical Therapy and Rehabilitation
55 Nutrition and Health
57 Emergency Preparedness
58 Preparing for the World of Work

Nutritional Assessment, 7th Edition By David Nieman
ISBN10: 0078021405
ISBN13: 9780078021404
Publisher: McGraw-Hill Education
Table of Contents:-
1 Introduction to Nutritional Assessment
2 Standards for Nutrient Intake
3 Measuring Diet
4 National Dietary and Nutrition Surveys
5 Computerized Dietary Analysis Systems
6 Anthropometry
7 Assessment of the Hospitalized Patient
8 Nutritional Assessment in Disease Prevention
9 Biochemical Assessment of Nutritional Status
10 Clinical Assessment of Nutritional Status
11 Counseling Theory and Technique

Williams' Nutrition for Health, Fitness and Sport, 12th Edition By Eric Rawson and David Branch and Tammy Stephenson
ISBN10: 1260258971
ISBN13: 9781260258974
Publisher: McGraw-Hill Education
Table of Contents:-
1. Introduction to Nutrition for Health, Fitness, and Sports Performance
2. Healthful Nutrition for Fitness and Sport
3. Human Energy
4. Carbohydrates: The Main Energy Food
5. Fat: An Important Energy Source during Exercise
6. Protein: The Tissue Builder
7. Vitamins: Fat-Soluble, Water-Soluble, and Vitamin-LikeCompounds
8. Minerals: The Inorganic Regulators
9. Water, Electrolytes and Temperature Regulation
10. Body Weight and Composition for Health and Sport
11. Weight Maintenance and Loss through Proper Nutrition and Exercise
12. Weight Gaining through Proper Nutrition and Exercise
13. Nutritional Supplements and Ergogenic Aids

Methods in Behavioral Research, 14th Edition By Paul Cozby and Scott Bates
ISBN10: 1260205584
ISBN13: 9781260205589
Publisher: McGraw-Hill Education
Table of Contents:-
1 SCIENTIFIC UNDERSTANDING OF BEHAVIOR
2 WHERE TO START
3 ETHICS IN BEHAVIORAL RESEARCH
4 FUNDAMENTAL RESEARCH ISSUES
5 MEASUREMENT CONCEPTS
6 OBSERVATIONAL METHODS
7 ASKING PEOPLE ABOUT THEMSELVES: SURVEY RESEARCH
8 EXPERIMENTAL DESIGN
9 CONDUCTING EXPERIMENTS
10 COMPLEX EXPERIMENTAL DESIGNS
11 SINGLE-CASE, QUASI-EXPERIMENTAL, AND DEVELOPMENTAL RESEARCH
12 UNDERSTANDING RESEARCH RESULTS: DESCRIPTION AND CORRELATION
13 UNDERSTANDING RESEARCH RESULTS: STATISTICAL INFERENCE
14 GENERALIZATION

Theories of Personality, 10th Edition By Jess Feist and Gregory Feist
ISBN10: 1260175766
ISBN13: 9781260175769
Publisher: McGraw-Hill Education
Table of Contents:-
Chapter 1: Introduction to Personality Theory
Chapter 2: Freud: Psychoanalysis
Chapter 3: Adler: Individual Psychology
Chapter 4: Jung: Analytical Psychology
Chapter 5: Klein: Object Relations Theory
Chapter 6: Horney: Psychoanalytic Social Theory
Chapter 7: Erikson: Post-Freudian Theory
Chapter 8: Fromm: Humanistic Psychoanalysis
Chapter 9: Maslow: Holistic-Dynamic Theory
Chapter 10: Rogers: Person-Centered Theory
Chapter 11: May: Existential Psychology
Chapter 12: Allport: Psychology of the Individual
Chapter 13: McCrae and Costa’s Five-Factor Trait Theory
Chapter 14: Eysenck’s Biologically Based Factor Theory
Chapter 15: Buss: Evolutionary Theory of Personality
Chapter 16: Skinner: Behavioral Analysis
Chapter 17: Bandura: Social Cognitive Theory
Chapter 18: Rotter and Mischel: Cognitive Social Learning Theory
Chapter 19: Kelly: Psychology of Personal Constructs

Applied Sport Psychology: Personal Growth to Peak Performance, 8th Edition By Jean Williams and Vikki Krane
ISBN10: 1259922391
ISBN13: 9781259922398
Publisher: McGraw-Hill Education
Table of Contents:-
Chapter 1 Sport Psychology: Past, Present, Future
Chapter 2 Motor Skill Learning for Effective Coaching and Performance
Chapter 3 A Positive Approach to Coaching Effectiveness and Performance Enhancement
Chapter 4 The Motivational Climate, Motivation, and Implications for Empowering Athletes and the Promotion of the Quality of Sport Engagement
Chapter 5 The Self-Fulfilling Prophecy Theory: When Coaches’ Expectations Become Reality
Chapter 6 Leadership in Sports: The Critical Importance of Coach and Athlete Leadership
Chapter 7 The Sport Team as an Effective Group
Chapter 8 Communicating Effectively
Chapter 9 Psychological Characteristics of Peak Performance
Chapter 10 Increasing Awareness for Sport Performance
Chapter 11 Goal Setting for Peak Performance
Chapter 12 Understanding and Managing Stress in Sport
Chapter 13 Using Imagery as a Mental Training Tool in Sport
Chapter 14 Cognitive Techniques for Building Confidence and Enhancing Performance
Chapter 15 Concentration and Strategies for Controlling It
Chapter 16 Mindfulness in Sport
Chapter 17 Integrating and Implementing a Psychological Skills Training Program
Chapter 18 A Social-Cognitive Approach to Conducting Evidence Based Coach-Training Programs
Chapter 19 Gender, Diversity, and Cultural Competence
Chapter 20 When to Refer Athletes to Other Helping Professionals
Chapter 21 Doping in Sport: Causes and Cures
Chapter 22 Athlete Burnout: An Individual and Organizational Phenomenon
Chapter 23 Injury Risk and Rehabilitation: Psychological Considerations
Chapter 24 Athletes' Careers and Transitions
Chapter 25 Exercise and Physical Activity Participation: An Identity-Centered Approach

Exploring Social Psychology, 9th Edition By David Myers
ISBN10: 1260254119
ISBN13: 9781260254112
Publisher: McGraw-Hill Education
Table of Contents:-
MODULE 1 Doing Social Psychology
MODULE 2 Did You Know It All Along?
MODULE 3 Self-Concept: Who Am I?
MODULE 4 Self-Serving Bias
MODULE 5 Narcissism and the Limits of Self-Esteem
MODULE 6 The Fundamental Attribution Error
MODULE 7 The Powers and Perils of Intuition
MODULE 8 Reasons for Unreason
MODULE 9 Behavior and Belief
MODULE 10 Clinical Intuition
MODULE 11 Clinical Therapy: The Powers of Social Cognition
MODULE 12 Biology and Culture
MODULE 13 Gender Similarities and Differences
MODULE 14 How Nice People Get Corrupted
MODULE 15 Two Routes to Persuasion
MODULE 16 Indoctrination and Inoculation
MODULE 17 Social Facilitation: The Mere Presence of Others
MODULE 18 Social Loafing: Many Hands Make Diminished Responsibility
MODULE 19 Deindividuation: Doing Together What We Would Not Do Alone
MODULE 20 Group Polarization: How Do Groups Intensify Decisions?
MODULE 21 Power to the Person
MODULE 22 The Reach of Prejudice
MODULE 23 The Roots of Prejudice
MODULE 24 The Nature and Nurture of Aggression
MODULE 25 Does Media Use Influence Social Behavior?
MODULE 26 Who Likes Whom?
MODULE 27 The Ups and Downs of Love
MODULE 28 Causes of Conflict
MODULE 29 Blessed Are the Peacemakers
MODULE 30 When Do People Help?
MODULE 31 Social Psychology and the Sustainable Future

Health Psychology 11th Edition By Shelley Taylor
ISBN10: 1260253902
ISBN13: 9781260253900
Publisher: McGraw-Hill Education
Table of Contents:-
Chapter 1: What is Health Psychology?
Chapter 2: The Systems of the Body
Chapter 3: Health Behaviors
Chapter 4: Health-Promoting Behaviors
Chapter 5: Health-Compromising Behaviors
Chapter 6: Stress
Chapter 7: Coping, Resilience, and Social Support
Chapter 8: Using Health Services
Chapter 9: Patients, Providers, and Treatments
Chapter 10: The Management of Pain and Discomfort
Chapter 11: Management of Chronic Health Disorders
Chapter 12: Psychological Issues in Advancing and Terminal Illness
Chapter 13: Heart Disease, Hypertension, Stroke, and Type 2 Diabetes
Chapter 14: Psychoneuroimmunology and Immune-Related Disorders
Chapter 15: Health Psychology: Challenges for the Future

The Elements of Moral Philosophy, 9th Edition By James Rachels and Stuart Rachels
ISBN10: 1259914259
ISBN13: 9781259914256
Publisher: McGraw-Hill Education
Table of Contents:-
CHAPTER 1: What is Morality?
CHAPTER 2: The Challenge of Cultural Relativism
CHAPTER 3: Subjectivism in Ethics
CHAPTER 4: Does Morality Depend on Religion?
CHAPTER 5: Ethical Egoism
CHAPTER 6: The Social Contract Theory
CHAPTER 7: The Utilitarian Approach
CHAPTER 8: The Debate Over Utilitarianism
CHAPTER 9: Are There Absolute Moral Rules?
CHAPTER 10: Kant and Respect for Persons
CHAPTER 11: Feminism and the Ethics of Care
CHAPTER 12: Virtue Ethics
CHAPTER 13: What Would a Satisfactory Moral Theory Be Like?

Philosophy: The Power Of Ideas 10th Edition By Brooke Noel Moore and Kenneth Bruder
ISBN10: 1259320529
ISBN13: 9781259320521
Publisher: McGraw-Hill Education
Table of Contents:-
CHAPTER 1: Powerful Ideas
CHAPTER 2: The Pre-Socratics
CHAPTER 3: Socrates, Plato
CHAPTER 4: Aristotle
CHAPTER 5: Philosophers of the Hellenistic and Christian Eras
CHAPTER 6: The Rise of Modern Metaphysics and Epistemology
CHAPTER 7: The Eighteenth and Nineteenth Centuries
CHAPTER 8: The Continental Tradition
CHAPTER 9: The Pragmatic and Analytic Traditions
CHAPTER 10: Moral Philosophy
CHAPTER 11: Political Philosophy
CHAPTER 12: Recent Moral and Political Philosophy
CHAPTER 13: Philosophy and Belief in God
CHAPTER 14: Feminist Philosophy
CHAPTER 15: Eastern Influences
CHAPTER 16: Postcolonial Thought
CHAPTER 17: Four Philosophical Problems

Doing Philosophy: An Introduction Through Thought Experiments, 6th Edition By Theodore Schick and Lewis Vaughn
ISBN10: 0078119170
ISBN13: 9780078119170
Publisher: McGraw-Hill Education
Table of Contents:-
CHAPTER 1: The Philosophical Enterprise
CHAPTER 2: The Mind-Body Problem
CHAPTER 3: Free Will and Determinism
CHAPTER 4: The Problem of Personal Identity
CHAPTER 5: The Problem of Relativism and Morality
CHAPTER 6: The Problem of Evil and the Existence of God
CHAPTER 7: The Problem of Skepticism and Knowledge

Critical Thinking 13th Edition By Brooke Noel Moore and Richard Parker
ISBN10: 1260241025
ISBN13: 9781260241020
Publisher: McGraw-Hill Education
Table of Contents:-
Chapter 1 Driving Blindfolded 
Chapter 2 Two Kinds of Reasoning 
Chapter 3 Clear Thinking, Critical Thinking, and Clear Writing 
Chapter 4 Credibility 
Chapter 5 Rhetoric, the Art of Persuasion 
Chapter 6 Relevance (Red Herring) Fallacies 
Chapter 7 Induction Fallacies 
Chapter 8 Formal Fallacies and Fallacies of Language 
Chapter 9 Deductive Arguments I: Categorical Logic 
Chapter 10 Deductive Arguments II: Truth-Functional Logic 
Chapter 11 Inductive Reasoning 
Chapter 12 Moral, Legal, and Aesthetic Reasoning

The Science of Psychology: An Appreciative View, 5th Edition By Laura King
ISBN10: 1260500527
ISBN13: 9781260500523
Publisher: McGraw-Hill Education
Table of Contents:-
Chapter 1: What is Psychology?
Chapter 2: Psychology's Scientific Method
Chapter 3: Biological Foundations of Behavior
Chapter 4: Sensation and Perception
Chapter 5: States of Consciousness
Chapter 6: Learning
Chapter 7: Memory
Chapter 8: Thinking, Intelligence, and Language
Chapter 9: Human Development
Chapter 10: Motivation and Emotion
Chapter 11: Gender, Sex, and Sexuality
Chapter 12: Personality
Chapter 13: Social Psychology
Chapter 14: Industrial and Organizational Psychology
Chapter 15: Psychological Disorders
Chapter 16: Therapies
Chapter 17: Health Psychology

Abnormal Psychology: Clinical Perspectives on Psychological Disorders, 9th Edition By Susan Krauss Whitbourne
ISBN10: 1260500195
ISBN13: 9781260500196
Publisher: McGraw-Hill Education
Table of Contents:-
Chapter 1: Overview to Understanding Abnormal Behavior
Chapter 2: Diagnosis and Treatment
Chapter 3: Assessment
Chapter 4: Theoretical Perspectives
Chapter 5: Neurodevelopmental Disorders
Chapter 6: Schizophrenia Spectrum and Other Psychotic Disorders
Chapter 7: Depressive and Bipolar Disorders
Chapter 8: Anxiety, Obsessive-Compulsive, and Trauma- and Stressor-Related Disorders
Chapter 9: Dissociative and Somatic Symptom Disorders
Chapter 10: Feeding and Eating Disorders; Elimination Disorders; Sleep-Wake Disorders; and Disruptive, Impulse-Control, and Conduct Disorders
Chapter 11: Paraphilic Disorders, Sexual Dysfunctions, and Gender Dysphoria
Chapter 12: Substance-Related and Addictive Disorders
Chapter 13: Neurocognitive Disorders
Chapter 14: Personality Disorders
Chapter 15: Ethical and Legal Issues

Abnormal Psychology 8th Edition By Susan Nolen-Hoeksema
ISBN10: 1260500187
ISBN13: 9781260500189
Publisher: McGraw-Hill Education
Table of Contents:-
1 Looking at Abnormality
2 Theories and Treatment of Abnormality
3 Assessing and Diagnosing Abnormality
4 The Research Endeavor
5 Trauma, Anxiety, Obsessive-Compulsive, and Related
Disorders
6 Somatic Symptom and Dissociative Disorders
7 Mood Disorders and Suicide
8 Schizophrenia Spectrum and Other Psychotic
Disorders
9 Personality Disorders
10 Neurodevelopmental and Neurocognitive Disorders
11 Disruptive, Impulse-Control, and Conduct Disorders
12 Eating Disorders
13 Sexual Disorders and Gender Diversity
14 Substance Use and Gambling Disorders
15 Health Psychology
16 Mental Health and the Law

Psychology of Success, 7th Edition By Denis Waitley
ISBN10: 1259924963
ISBN13: 9781259924965
Publisher: McGraw-Hill Education
Table of Contents:-
CHAPTER 1 Psychology and Success
CHAPTER 2 Self-Awareness
CHAPTER 3 Goals and Obstacles
CHAPTER 4 Self-Esteem
CHAPTER 5 Positive Thinking
CHAPTER 6 Self-Discipline
CHAPTER 7 Self-Motivation
CHAPTER 8 Managing Your Resources
CHAPTER 9 Communication and Relationships

Fundamentals of Investments: Valuation and Management, 9th Edition By Bradford Jordan and Thomas Miller and Steve Dolvin
ISBN10: 1260013979
ISBN13: 9781260013979
Publisher: McGraw-Hill Education
Table of Contents:-
Ch. 1 A Brief History of Risk and Return
Ch. 2 The Investment Process
Ch. 3 Overview of Security Tips
Ch. 4 Mutual Funds and Other Investment Companies
Ch. 5 The Stock Market
Ch. 6 Common Stock Valuation
Ch. 7 Stock Price Behavior and Market Efficiency
Ch. 8 Behavioral Finance and the Psychology of Investing
Ch. 9 Interest Rates
Ch. 10 Bond Prices and Yields
Ch. 11 Diversification and Risky Asset Allocation
Ch. 12 Return, Risk, and the Security Market Line
Ch. 13 Performance Evaluation and Risk Management
Ch. 14 Futures Contracts
Ch. 15 Stock Options
Ch. 16 Option Valuation
Ch. 17 Alternative Investments
Ch. 18 Corporate and Government Bonds
Ch. 19 Projecting Cash Flow and Earnings
Ch. 20 Global Economic Activity and Industry Analysis
Ch. 21 Mortgage-Backed Securities

Essentials of Negotiation 7th Edition By Roy Lewicki and Bruce Barry and David Saunders
ISBN10: 1260399451
ISBN13: 9781260399455
Publisher: McGraw-Hill Education
Table of Contents:-
1. The Nature of Negotiation
2. Strategy and Tactics of Distributive Bargaining
3. Strategy and Tactics of Integrative Negotiation
4. Negotiation: Strategy and Planning
5. Ethics in Negotiation
6. Perception, Cognition, and Emotion
7. Communication
8. Finding and Using Negotiation Power
9. Relationships in Negotiation
10. Multiple Parties, Groups, and Teams in Negotiation
11. International and Cross-Cultural Negotiation
12. Best Practices in Negotiations

Experience Human Development, 14th Edition By Diane Papalia and Gabriela Martorell
ISBN10: 1260726606
ISBN13: 9781260726602
Publisher: McGraw-Hill Education
Table of Contents:-
1 The Study of Human Development
2 Theory and Research
3 Forming a New Life
4 Birth and Physical Development during the First Three Years
5 Cognitive Development during the First Three Years
6 Psychosocial Development during the First Three Years
7 Physical and Cognitive Development in Early Childhood
8 Psychosocial Development in Early Childhood
9 Physical and Cognitive Development in Middle Childhood
10 Psychosocial Development in Middle Childhood
11 Physical and Cognitive Development in Adolescence
12 Psychosocial Development in Adolescence
13 Physical and Cognitive Development in Emerging and Young Adulthood
14 Psychosocial Development in Emerging and Young Adulthood
15 Physical and Cognitive Development in Middle Adulthood
16 Psychosocial Development in Middle Adulthood
17 Physical and Cognitive Development in Late Adulthood
18 Psychosocial Development in Late Adulthood
19 Dealing with Death and Bereavement

Child Development: An Introduction, 15th Edition By John Santrock
ISBN10: 1260245918
ISBN13: 9781260245912
Publisher: McGraw-Hill Education
Table of Contents:-
Chapter 1 Introduction
Chapter 2 Biological Beginnings
Chapter 3 Prenatal Development and Birth
Chapter 4 Physical Development and Health
Chapter 5 Motor, Sensory, and Perceptual Development
Chapter 6 Cognitive Developmental Approaches
Chapter 7 Information Processing
Chapter 8 Intelligence
Chapter 9 Language Development
Chapter 10 Emotional Development
Chapter 11 The Self and Identity
Chapter 12 Gender
Chapter 13 Moral Development
Chapter 14 Families
Chapter 15 Peers
Chapter 16 Schools and Achievement
Chapter 17 Culture and Diversity

Sociology: A Brief Introduction, 13th Edition By Richard T. Schaefer
ISBN10: 1259912434
ISBN13: 9781259912436
Publisher: McGraw-Hill Education
Table of Contents:-
1 Understanding Sociology
2 Sociological Research
3 Culture
4 Socialization and the Life Course
5 Social Interaction, Groups, and Social Structure
6 The Mass Media
7 Deviance, Crime,and Social Control
8 Stratification and Social Mobility in the United States
9 Global Inequality
10 Racial and Ethnic Inequality
11 Stratification by Gender and Sexuality
12 The Family and Household Diversity
13 Education and Religion
14 Government and the Economy
15 Health, Population, and the Environment
16 Social Change in the Global Community

Sociology Matters 7th Edition By Richard T. Schaefer
ISBN10: 0077823273
ISBN13: 9780077823276
Publisher: McGraw-Hill Education
Table of Contents:-
CHAPTER 1: The Sociological ViewCHAPTER 2: Culture and Socialization
CHAPTER 3: Social Interaction, Groups, and Social Structure
CHAPTER 4: Deviance and Social Control
CHAPTER 5: Stratification in the United States and Global Inequality
CHAPTER 6: Inequality by Race and Ethnicity
CHAPTER 7: Inequality by Gender
CHAPTER 8: Social Institutions: Family and Religion
CHAPTER 9: Social Institutions: Education, Government, and the Economy
CHAPTER 10: Population, Community, Health, and the Environment
CHAPTER 11: Social Movements, Social Change, and Technology

Experience Sociology 4th Edition By David Croteau and William Hoynes
ISBN10: 1259702731
ISBN13: 9781259702730
Publisher: McGraw-Hill Education
Table of Contents:-
1: Sociology in a Changing World
2: Understanding the Research Process
3: Culture
4: Social Structure
5: Power
6: Socialization
7: Interaction, Groups, and Organizations
8: Deviance and Social Control
9: Class and Global Inequality
10: Race and Ethnicity
11: Gender and Sexuality
12: Family and Religion
13: Education and Work
14: Media and Consumption
15: Communities, the Environment, and Health
16: Politics and the Economy
17: Social Change: Globalization,Population and Social Movements

Sociology in Modules, 5th Edition By Richard T. Schaefer
ISBN10: 1260074951
ISBN13: 9781260074956
Publisher: McGraw-Hill Education
Table of Contents:-
1: Understanding Sociology
2: Sociological Research
3: Culture
4: Socialization and the Life Course
5: Social Interaction, Groups, and Social Structure
6: Mass Media and Social Media
7: Deviance, Crime, and Social Control
8: Stratification and Social Mobility in the United States
9: Global Inequality
10: Racial and Ethnic Inequality
11: Stratification by Gender and Sexuality
12: Stratification by Age
13: The Family and Household Diversity
14: Education
15: Religion
16: Government and the Economy
17: Health, Population, and Environment
18: Social Change in the Global Community

Public and Private Families: An Introduction, 9th Edition By Andrew Cherlin
ISBN10: 1260813274
ISBN13: 9781260813272
Publisher: McGraw-Hill Education
Table of Contents:-
Chapter 1 Public and Private Families
Chapter 2 The History of the Family
Chapter 3 Gender and Families
Chapter 4 Social Class and Family Inequality
Chapter 5 Race, Ethnicity, and Families
Chapter 6 Sexualities
Chapter 7 Cohabitation and Marriage
Chapter 8 Work and Families
Chapter 9 Children and Parents
Chapter 10 Older People and Their Families
Chapter 11 Domestic Violence
Chapter 12 Union Dissolution and Repartnering
Chapter 13 International Family Change
Chapter 14 The Family, the State, and Social Policy

Psychological Testing and Assessment, 9th Edition By Ronald Jay Cohen and Mark Swerdlik
ISBN10: 1259870502
ISBN13: 9781259870507
Publisher: McGraw-Hill Education
Table of Contents:-
Chapter 1. Psychological Testing and Assessment
Chapter 2. Historical, Cultural, and Legal/Ethical Considerations
Chapter 3. A Statistics Refresher
Chapter 4. Of Tests and Testing
Chapter 5. Reliability
Chapter 6. Validity
Chapter 7. Utility
Chapter 8. Test Development
Chapter 9. Intelligence and Its Measurement
Chapter 10. Assessment for Education
Chapter 11. Personality Assessment: An Overview
Chapter 12. Personality Assessment Methods
Chapter 13. Clinical and Counseling Assessment
Chapter 14. Neuropsychological Assessment
Chapter 15. Assessment, Careers, and Business

Understanding Psychology, 14th Edition By Robert Feldman
ISBN10: 1260194523
ISBN13: 9781260194524
Publisher: McGraw-Hill Education
Table of Contents:-
Chapter 1: Introduction to Psychology
Chapter 2: Psychological Research
Chapter 3: Neuroscience and Behavior
Chapter 4: Sensation and Perception
Chapter 5: States of Consciousness
Chapter 6: Learning
Chapter 7: Memory
Chapter 8: Cognition and Language
Chapter 9: Intelligence
Chapter 10: Motivation and Emotion
Chapter 11: Sexuality and Gender
Chapter 12: Development
Chapter 13: Personality
Chapter 14: Health Psychology: Stress, Coping, and Well-Being
Chapter 15: Psychological Disorders
Chapter 16: Treatment of Psychological Disorders
Chapter 17: Social Psychology

Social Psychology 13th Edition By David Myers and Jean Twenge
ISBN10: 1260397114
ISBN13: 9781260397116
Publisher: McGraw-Hill Education
Table of Contents:-
Chapter 1: Introducing Social Psychology
Chapter 2: The Self in a Social World
Chapter 3: Social Beliefs and Judgments
Chapter 4: Behavior and Attitudes
Chapter 5: Genes, Culture, and Gender
Chapter 6: Conformity and Obedience
Chapter 7: Persuasion
Chapter 8: Group Influence
Chapter 9: Prejudice: Disliking Others
Chapter 10: Aggression: Hurting Others
Chapter 11: Attraction and Intimacy: Liking and Loving Others
Chapter 12: Helping
Chapter 13: Conflict and Peacemaking
Chapter 14: Social Psychology in the Clinic
Chapter 15: Social Psychology in Court
Chapter 16: Social Psychology and the Sustainable Future

Psychology and Your Life with P.O.W.E.R Learning, 4th Edition By Robert Feldman
ISBN10: 126004226X
ISBN13: 9781260042269
Publisher: McGraw-Hill Education
Table of Contents:-
Chapter One: Introduction to Psychology
Chapter Two: Neuroscience and Behavior
Chapter Three: Sensation and Perception
Chapter Four: States of Consciousness
Chapter Five: Learning
Chapter Six: Thinking: Memory, Cognition, and Language
Chapter Seven: Motivation and Emotion
Chapter Eight: Development
Chapter Nine: Personality and Individual Differences
Chapter Ten: Psychological Disorders
Chapter Eleven: Treatment of Psychological Disorders
Chapter Twelve: Social Psychology

Business Statistics: Communicating with Numbers, 3rd Edition By Sanjiv Jaggia and Alison Kelly
ISBN10: 1259957616
ISBN13: 9781259957611
Publisher: McGraw-Hill Education
Table of Contents:-
CHAPTER 1 Statistics and Data
CHAPTER 2 Tabular and Graphical Methods
CHAPTER 3 Numerical Descriptive Measures
CHAPTER 4 Introduction to Probability
CHAPTER 5 Discrete Probability Distributions
CHAPTER 6 Continuous Probability Distributions
CHAPTER 7 Sampling and Sampling Distributions
CHAPTER 8 Interval Estimation
CHAPTER 9 Hypothesis Testing
CHAPTER 10 Statistical Inference Concerning Two Populations
CHAPTER 11 Statistical Inference Concerning Variance
CHAPTER 12 Chi-Square Tests
CHAPTER 13 Analysis of Variance
CHAPTER 14 Regression Analysis
CHAPTER 15 Inference with Regression Models
CHAPTER 16 Regression Models for Nonlinear Relationships
CHAPTER 17 Regression Models with Dummy Variables
CHAPTER 18 Time Series and Forecasting
CHAPTER 19 Returns, Index Numbers, and Inflation
CHAPTER 20 Nonparametric Tests

Business Statistics and Analytics in Practice, 9th Edition By Bruce Bowerman, Drougas, Duckworth, Froelich, Hummel, Moninger and Schur
ISBN10: 1260187497
ISBN13: 9781260187496
Publisher: McGraw-Hill Education
Table of Contents:-
Chapter 1 An Introduction to Business Statistics and Analytics
Chapter 2 Descriptive Statistics and Analytics: Tabular and Graphical Methods
Chapter 3 Descriptive Statistics and Analytics: Numerical Methods
Chapter 4 Probability and Probability Models
Chapter 5 Predictive Analytics I: Trees, k-Nearest Neighbors, Naive Bayes’, and Ensemble Estimates
Chapter 6 Discrete Random Variables
Chapter 7 Continuous Random Variables
Chapter 8 Sampling Distributions
Chapter 9 Confidence Intervals
Chapter 10 Hypothesis Testing
Chapter 11 Statistical Inferences Based on Two Samples
Chapter 12 Experimental Design and Analysis of Variance
Chapter 13 Chi-Square Tests
Chapter 14 Simple Linear Regression Analysis
Chapter 15 Multiple Regression and Model Building
Chapter 16 Predictive Analytics II: Logis¬tic Regression, Discriminate Analysis, and Neural Networks
Chapter 17 Time Series Forecasting and Index Numbers
Chapter 18 Nonparametric Methods
Chapter 19 Decision Theory
Chapter 20 (Online) Process Improvement Using Control Charts for Website

Essentials of Business Statistics, 2nd Edition By Sanjiv Jaggia and Alison Kelly
ISBN10: 1260239519
ISBN13: 9781260239515
Publisher: McGraw-Hill Education
Table of Contents:-
Ch. 1 Statistics and Data
Ch. 2 Tabular and Graphical Methods
Ch. 3 Numerical Descriptive Measures
Ch. 4 Introduction to Probability
Ch. 5 Discrete Probability Distributions
Ch. 6 Continuous Probability Distributions
Ch. 7 Sampling and Sampling Distributions
Ch. 8 Interval Estimation
Ch. 9 Hypothesis Testing
Ch. 10 Comparisons Involving Means
Ch. 11 Comparisons Involving Proportions
Ch. 12 Basics of Regression Analysis
Ch. 13 More on Regression Analysis

Essential Statistics in Business and Economics, 3rd Edition By David Doane and Lori Seward
ISBN10: 1260239500
ISBN13: 9781260239508
Publisher: McGraw-Hill Education
Table of Contents:-
CHAPTER ONE: Overview of Statistics
CHAPTER TWO: Data Collection
CHAPTER THREE: Describing Data Visually
CHAPTER FOUR: Descriptive Statistics
CHAPTER FIVE: Probability
CHAPTER SIX: Discrete Probability Distributions
CHAPTER SEVEN: Continuous Probability Distributions
CHAPTER EIGHT: Sampling Distributions and Estimation
CHAPTER NINE: One-Sample Hypothesis Tests
CHAPTER TEN: Two-Sample Hypothesis Tests
CHAPTER ELEVEN: Analysis of Variance
CHAPTER TWELVE: Simple Regression
CHAPTER THIRTEEN: Multiple Regression
CHAPTER FOURTEEN: Chi-Square Tests

Contemporary Advertising, 16th Edition By William Arens and Michael Weigold and Christian Arens
ISBN10: 1260259307
ISBN13: 9781260259308
Publisher: McGraw-Hill Education
Table of Contents:-
Chapter 1: Advertising and IMC Today
Chapter 2: The Big Picture: The Functions ofAdvertising and Its Evolution
Chapter 3: The Big Picture: Economic, Ethical,and Regulatory Aspects
Chapter 4: The Scope of Advertising: From Localto Global
Chapter 5: Marketing and Consumer Behavior: TheFoundations of IMC
Chapter 6: Market Segmentation and the MarketingMix: Determinants of Campaign Strategy
Chapter 7: Research: Gathering Information forIMC Planning
Chapter 8: Marketing and IMC Planning
Chapter 9: Planning Media Strategy:Disseminating the Message
Chapter 10: Creative Strategy and the CreativeProcess
Chapter 11: Creative Execution: Art and Copy
Chapter 12: Advertising in Print Media
Chapter 13: Using Electronic Media: Televisionand Radio
Chapter 14: Using Digital Interactive Media
Chapter 15: Social Media
Chapter 16: Using Out-of-Home, Exhibitive, andSupplementary Media
Chapter 17: Relationship Building: DirectMarketing, Personal Selling, and Sales Promotion
Chapter 18: Relationship Building: PublicRelations, Sponsorship, and Corporate Advertising

Statistical Techniques in Business and Economics, 18th Edition By Douglas Lind and William Marchal and Samuel Wathen
ISBN10: 1260239470
ISBN13: 9781260239478
Publisher: McGraw-Hill Education
Table of Contents:-
Ch. 1 What Is Statistics?
Ch. 2 Describing Data: Frequency Tables, Frequency Distributions, and Graphic Presentation
Ch. 3 Describing Data: Numerical Measures
Ch. 4 Describing Data: Displaying and Exploring Data
Ch. 5 A Survey of Probability Concepts
Ch. 6 Discrete Probability Distributions
Ch. 7 Continuous Probability Distributions
Ch. 8 Sampling, Sampling Methods, and the Central Limit Theorem
Ch. 9 Estimation and Confidence Intervals
Ch. 10 One-Sample Tests of Hypothesis
Ch. 11 Two-Sample Tests of Hypothesis
Ch. 12 Analysis of Variance
Ch. 13 Correlation and Linear Regression
Ch. 14 Multiple Regression Analysis
Ch. 15 Nonparametric Methods: Nominal Level Hypothesis Tests
Ch. 16 Nonparametric Methods: Analysis of Ordinal Data
Ch. 17 Index Numbers
Ch. 18 Forecasting with Time Series Analysis
Ch. 19 Statistical Process Control and Quality Management
Ch. 20 An Introduction to Decision Theory