SDV & Ruff Cuts on social media

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Heather Higgins

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Jan 31, 2014, 11:17:49 PM1/31/14
to Lauren Shaw, NANCY AVERY, Alice Scruby, Linda Farina, Linda Morris, Janet Frank, Tina Gaines, Mary Minor Henderson, walt...@comcast.net, Kimberly Osinkosky, Jill Trischman-Marks, Thea Yancey, Joan Justice, Catherine Van Dyke, MegGm, shell...@embarqmail.com, carri...@aol.com, Laurie Luck, sdv board
Hello SDV team,

For those of you interested in social media, I wanted to share some links and ask for your help. For now, our only presence is on Facebook, although we'd love to expand to Twitter and beyond as we find social media-savvy volunteers who want to take on some additional responsibilities.

Service Dogs of Virginia and Ruff Cuts Film Festival each have their own pages on Facebook. If you haven't already done so, please check them out and "like" them which increases our "like" count. The absolute best way to help us gain visibility is to share both of the pages with your friends, including a note from you about why you support us. The next best way is to share individual posts which can help increase exposure to that post but won't necessarily translate into more likes for our page. 

With the latest round of programming changes at FB, if you don't specify that you want to see our content on your "wall," you won't. (This applies to all pages, not just ours.) The remedy is to hover your cursor over the "Liked" button just below the cover image and select "Get Notifications." (You can turn this off whenever you like by repeating these same steps.)

Please like - share - and receive notifications from both of our pages. Thanks!

We also have two upcoming events we're promoting on Facebook which you're invited to - of course! We'd love your help spreading the word throughout the online community (and offline too, but that's not the focus of this email). You can invite your friends to each event directly (first select "Join" "Maybe" or "Decline" for yourself and then click "Invite Friends"). Best practice is to only invite folks who you think are likely to be interested in attending so that we're not annoying Jane Q. Public. Or you can share the event link on your wall. It's most helpful to do both since folks might notice one and not the other. Thank you!

Content, Content, CONTENT!
Our social media presence is only as good as our content. That's where we really need your help. Everyone loves photos of dogs doing what they do best... sleeping upside down with their tongue hanging out, dock diving, playing fetch, you name it. And we would love to see photos like that. Action shots from training sessions, outings, transfer camp, and actual work with clients is what we really need a whole lot more of to help tell the story of SDV. Please send me your snaps and whatever pithy anecdote you can provide to go along with it for context / humor. Don't be shy now; ask your friends and family to take some snaps of your pup with you, the store clerk, the librarian, your Aunt Pearl, etc. Bonus points if the dog is wearing a nice clean SDV vest! So that I can tag you in the photos, be sure to like the SDV page. You and I might also need to be friends, so I invite you to friend me if you like -- no pressure. Thank you!

Facebook Admins
If you have a flair for this, I'd love to have you join me as an admin so you can post directly and won't need to get bottle necked with me.

If I've missed any Super Volunteers or other SDV champions from this email, please forward it along for me. Thank you!

Cheers,
Heather

Heather Higgins
513 E Main St #2135, Charlottesville, VA 22902-2135

Save the date! Service Dogs of Virginia presents Ruff Cuts Film Festival on Saturday, June 28th at PVCC's Dickinson Theater.
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