I am not sure that we have to scrap anything, but here are my initial thoughts.
1. We are not requiring fundraising. We are essentially charging a mandatory fee, and giving people the option to fundraise. It's optional, and therefore voluntary. We could emphasize the voluntary nature of it a bit more strongly, but we already said it was voluntary to fundraise.
2. Yes, we could charge a flat fee, or do a sliding scale.
3. The scholarship process is definitely something that we'd have to get much clearer on, but we already knew that.
4. Since the tax implications are problematic because someone is receiving goods and services, whatever volunteer/client fundraising program we do has to be explicitly raising funds for Service Dogs of Virginia, not something that is tied to the goods/services that SDV provides.
5. I'm not sure how all of the other charities that do peer-to-peer fundraising with various goods/incentives/marathon programs get around this, because I know that if I had made a $1,000 gift towards my fundraising goal in order to meet my fundraising minimum, I would have gotten a tax receipt for $1,000 and I still would have been able to participate in the event (with coaching, race registration, travel, victory party, and hotel paid for). Maybe the distinction is that those goods and services are budgeted for as a fundraising expense for the organization, while a service dog and training is actually the product that SDV provides as its mission. Maybe the analogy would be that the Leukemia & Lymphoma Society doesn't offer client services in exchange for fundraising.
That said, there are a lot of current and former clients of LLS that are very involved with fundraising for Team in Training and other LLS peer-to-peer fundraising programs like Light The Night and Man/Woman of The Year, and they must have some sort of waiver that keeps things clean.
6. If we decide to scrap client fundraising in association with the fee for a dog, we should not scrap the peer-to-peer fundraising model entirely. We should just ask clients and friends of SDV to do peer-to-peer fundraising. Maybe call it the SDV Ambassador's Club, or something like that. We need to have a way to expand our reach beyond Charlottesville, and we need the peer-to-peer model to do that.
Jessica