Media Plan

[Christine McClintock]

Hello Everyone!

So I've been working on a draft of a media plan, I'll share the Googledoc in a few minutes. It's something that will have some basic guidelines for us so that we can have multiple people in control of our various sites while maintaining a unified voice.

The first part is general notes about our goals, expectations, etc. I'm not sure if many people have opinions about this yet, so we may eventually need to have a larger discussion about it. For right now, I suppose we're really just looking for big disconnects in our understanding of things.

The second part is more specifics about our platforms - beginning with Facebook and Twitter. Starting today I'm going to put up an article a day; there should be an ample supply of these if the discussion list remains as active as it's been. Since we can schedule FB posts in advance, I'd like to do about a week at a time. The current list of articles I have is below. I've also been making it a practice to "like" any pages that are mentioned in these articles to hopefully boost our presence. Feel free to suggest other pages for us to like, and I'll get on it.

I have a couple of questions about the Twitter account donation process that I'm looking into now, and think we might want to do that and supplement it with our own original tweets. I'll be tweeting in sync with the articles for now, but not a straight up repost.

My next question is about the calendar - it seems like there is one already on the Tumblr. Is this were the "main" calendar will be? I'd just like to know where to look to get definitive information to put up on the sites.

Lastly, what are we thinking in terms of quantifiable growth? 100 more FB fans per month? 100 more Twitter followers per month? I don't know what the expectations are and am curious.

Also, I've said it a couple of times in the Googledoc, but it's very important that we start getting about 5-10 pictures per event and action. They just need to be sent to me and I'll get them out on the social media.

Let me know what you think!
Christine





Articles for FB this week:

http://www.policymic.com/articles/52483/the-battle-for-affordable-college-has-reached-the-usa-s-most-expensive-city+

http://m.democracynow.org/headlines/2013/7/3/35012

http://nymag.com/daily/intelligencer/2013/07/bart-strike-shows-privatizations-dark-side.html

http://thepublicschool.org/node/34573

http://www.dailykos.com/story/2013/07/03/1220926/-First-Occupy-Oakland-Lawsuit-Settled-for-1-17-Million

http://www.nytimes.com/2013/07/04/education/in-oregon-a-plan-to-eliminate-tuition-and-loans-at-state-colleges.html?smid=fb-nytime&WT.z_sma=ED_IOA_20130704&_r=0

[Hannah Chadeayne Appel]

Dear outreachers, 

1. This is AMAZING! Thanks so much for doing this work Christine, and everyone
   
2. I CCd Casey, Bill, and Christine on an email to someone named Jacques from SD NY. They want to do a conference call w/ people from each chapter precisely to coordinate some social media outreach and web outreach efforts. Hopefully he'll keep us all in the loop on that. 
3. Answers to Christine's questions, below in caps:

--> about the calendar - it seems like there is one already on the Tumblr. Is this were the "main" calendar will be? I'd just like to know where to look to get definitive information to put up on the sites. THIS IS AN OPEN QUESTION TO ME. PERSONALLY I DON'T FIND THE TUMBLR USER FRIENDLY. I'D PREFER A BASIC WEBSITE (STRIKEDEBTBAYAREA.ORG) WITH AN EXPLANATION, LINKS, CALENDAR, ETC. BUT I'M OLDSCHOOL, AND I TRUST ALL OF YOUR JUDGMENT MORE...

Lastly, what are we thinking in terms of quantifiable growth? 100 more FB fans per month? 100 more Twitter followers per month? I don't know what the expectations are and am curious. 

DUDE. I HAVE NO EXPECTATIONS. ANYTHING WOULD BE FABULOUS. I DON'T EVEN HAVE A SENSE OF THESE THINGS...

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[Susan Miller]

I would really like to be in on the conference.  I have some capacity to help with creating social media (e.g. F-book and Twitter) queues and can offer up some content as well.

Jane.

[Hannah Chadeayne Appel]

Cool! I'm sorry you missed the last meeting where we spent quite a bit of time collectively talking about outreach, re-forming the committee, etc. I think (and others please chime in here) that the most important thing right now is for all of us to support (offer feedback etc) Christine's media plan (which again, is so awesome!) Jane, with your SM capacity, can you help there? Christine, what would be most helpful to you? And those of you who met after the meeting, how can Jane be most helpful in general?