Letter to Under-represented groups
Annie Gardiner
Here is the edited letter (per our last SC call), with three action items.
1. Confirm the links are still accurate.
2. Insert date for Standards Committee application (under call to action).
3. Complete the Subcommittee and subgroup attachment.
We had discussed including a fourth call to action related to fundraising. In my experience, until the appropriate mechanisms are in place to collect and track donations ear marked for underfunded participants (or any specific allocation), we cannot ensure the appropriate level of transparency. Amanda, does Leo have a system for tracking donations for a specific application? We could put in a generic fundraising call, but those are generally less successful, and that is not the primary objective of this letter.
As I recall, Leo is going to send this out via Constant Contact so all the links are hot. We were waiting to learn the date by which Standards Committee applications are due. Is that date available? If so, are we ready to set an exact distribution date for the letter?
Thanks all around,
Annie
--
Annie H. Gardiner
Green Penguin Communications
Phone: 510-339-1363
Mobile: 510-325-3654
Fax: 510-868-6455
Skype: green.penguin.communications
www.greenpenguincomm.com
an...@greenpenguincomm.com
http://twitter.com/greenpenguincom
Please consider the environment before printing this e-mail
Douglas B. Johnson
I’ve been focused on S&P Writing Cell most of the last week, and your note helps refresh my focus on F&C.
I think I suggested including the fourth call to action in this letter, and some latent thinking coupled with your comment incline me to suggest we not include a fourth call to action in this letter. In this outreach effort, let’s stick with the main mission of awareness building and invitation to engage in the process.
Kind regards,
Doug
From: Annie Gardiner <an...@greenpenguincomm.com>
Reply-To: <scs001funding_...@googlegroups.com>
Date: Tue, 13 Oct 2009 09:29:36 -0700
To: Amanda Raster <ama...@leonardoacademy.org>
Cc: <scs001funding_...@googlegroups.com>
Subject: Letter to Under-represented groups
AJ Bussan
FYI,
I have been asked to speak at several potato grower and industry meetings across the country on development and implementation of national sustainability standards. I think this is an opportunity to promote our efforts.
I welcome any feedback you may have.
aj
Amanda Raster
I agree. This would be a great opportunity for outreach. I have provided several Committee members who have done similar outreach with a general presentation about the process, which they have then modified according to the message(s) they wish to convey. If you would be interested in seeing this, I am happy to pass along.
Annie Gardiner
Indeed, and I think this speaks to another project in support of our communications mandate -- finishing up a set of key messages that people can use for a variety of purposes (e.g. presentations, media inquiries, general outreach). Would you like to work on this together?
A
Annie H. Gardiner
Green Penguin Communications
Phone: 510-339-1363
Mobile: 510-325-3654
Fax: 510-868-6455
Skype: green.penguin.communications
www.greenpenguincomm.com
AJ Bussan
Hi Annie,
I would certainly welcome the thoughts of the F and C and welcome your direct contributions and ideas into the presentations I will be making. Interestingly, most groups want updates on Field to Market and Stewardship Index as well.
aj
Alvin J. Bussan
Department of Horiculture, University of Wisconsin-Madison
1575 Linden Dr, Madison, WI 53706
Douglas B. Johnson
I would anticipate that within the next few weeks we will have documents emerging from Structure and Process Subcommittee that would be helpful to this effort. Based on the timing of your upcoming meetings it is possible that the documents would not yet benefit from formal approval by the Standards Committee and thus, should not be represented as reflective of approval or consensus. But, they would certainly inform your talks on progress to date at the Subcommittee level.
Kind regards,
Doug
From: Annie Gardiner <an...@greenpenguincomm.com>
Reply-To: <scs001funding_...@googlegroups.com>
To: <scs001funding_...@googlegroups.com>
Subject: Re: Letter to Under-represented groups
Indeed, and I think this speaks to another project in support of our communications mandate -- finishing up a set of key messages that people can use for a variety of purposes (e.g. presentations, media inquiries, general outreach). Would you like to work on this together?
A
On Wed, Oct 14, 2009 at 7:50 AM, AJ Bussan <ajbu...@wisc.edu> wrote:
FYI,
I have been asked to speak at several potato grower and industry meetings across the country on development and implementation of national sustainability standards. I think this is an opportunity to promote our efforts.
I welcome any feedback you may have.
aj
--
Annie H. Gardiner
Green Penguin Communications
Phone: 510-339-1363
Mobile: 510-325-3654
Fax: 510-868-6455
Skype: green.penguin.communications
Amanda Raster
When are your presentations, AJ? John Thorne (Environmental Subcommittee co-chair) and I have been talking about organizing an informational conference call/webinar between Keystone and the Stewardship Index to learn more about each other’s processes, intended outcomes, different indicators they are looking at, how to avoid duplicating efforts, etc. Depending on your timeline, we could try to schedule this sooner so that you would have information to provide to share with your audiences.
Amanda
Annie Gardiner
Who else will be on this informational call?
Thanks, Annie
AJ Bussan
My first presentation is next Wed, Nov 28 (UW – Madison Campus).
I have second meeting Jan 3-4 (National Potato Council Expo) and several phone conversations with John Keeling before hand
Late January, Washington potato industry
Early December, Midwest Food Processors
Early Feb, Wisconsin potato industry.